Berdimyrat Altyyev

Online store with presence in UAE's top marketplaces focused in Home, Lifestyle and Back to School categories.

• Full P&L responsibility for e-commerce operations, overseeing buying, inventory, logistics, pricing, and profitability.

• Built and managed digital storefronts on Amazon UAE and Noon, including product listing optimization, SEO strategy, and conversion rate optimization (CRO).

• Developed and launched private label brand from concept through market positioning, including branding, packaging, and digital marketing.

• Managed demand planning, inventory turnover, stock allocation, and supply chain coordination with international suppliers.

• Executed PPC advertising campaigns on Amazon, Noon, Instagram, and TikTok; analyzed ROAS and optimized ad spend.

• Led vendor negotiations and established strategic partnerships with suppliers and retailers.

• Oversaw Lifestyle, Gifting, Sports and Back to School product categories.

Key Achievements:
• Achieved first-page rankings on Noon and Amazon for key product categories.
• Secured Top 10 Amazon and Noon best sellers list and earned Best Seller and Amazon Choice badges.
• Successfully launched and scaled private label brand in UAE marketplace with cohesive range of over 15 SKUs.

Meabrands is official licensing agency in MENA region for Anime, Non-Anime and Gaming brands such as Naruto (TV Tokyo), Spy Family, Jujutsu Kaisen, My Hero Academia (Crunchyroll), Poppy Playtime game and more.

• Managed Hardlines, Outdoor, Sports, Back to School, Toys, FMCG, Food, Events, Promotions, and QSR categories across Middle East and North Africa (MENA).

• Developed and executed long-term category development strategy and performance optimization plans for the MENA market.

• Managed category forecasting, P&L accountability, and contract financials for licensee accounts.

• Led business development initiatives: conducted market research, prepared licensing proposals, negotiated deal terms, and closed brand licensing agreements with factories, distributors, and retailers.

• Oversaw product development, product launches, and trade marketing activities in partnership with licensees.

• Brand Management: Monitored brand health through POS tracking, retail audits, marketing compliance, and anti-counterfeiting efforts.

• Account Management: Served as primary account contact for licensees and licensors, supporting retail connections, order management, stock allocation, and listings.

• Managed retailer, e-commerce relationships, brand/product visibility, listing, sales and marketing campaigns.

• Managed contract execution, amendments, renewals.

Key Achievements:
• Expanded Naruto franchise licensee base to hardlines, events, QSR and FMCG categories in MENA region.
• Doubled Naruto licensee base in MENA.
• Launched, managed and repeated Ani-May annual retail marketing campaign—first of its kind in the Middle East.
• Successfully executed Jujutsu Kaisen immersive event experience launch in Saudi Arabia.

Shooting Stars is Warner Brothers, Turner, HBO and Universal licensing agency in MENA.

• Managed Toys, Home, Outdoor, Gifting, Sports and Electronics categories across MENA for Warner Bros. and Universal franchises.

• Developed long-term category strategy and buying forecasts for global accounts including Lego, Mattel, Funko, Hasbro, and DC Collectibles.

• Led product management: product selection, development, approvals, and launches with factories, distributors (Ibrands, Toy Triangle, Al Shula) and retailers for licensing and distribution purposes.

• Drove business development by identifying new accounts, conducting competitive analysis, and closing licensing deals.

• Account Management: developing and managing relationships with licensees, supporting with retail connections, orders, listing, stocks.

• Managed retail and e-commerce relationships, including brand visibility, promotions, and performance.

• Brand Management: Managing WB, Universal brand health and compliance by retail audits, POS, listing, marketing, sales overview, retail visits, and anti-counterfeit measures.

• Oversaw contract lifecycle: negotiations, execution, amendments, renewals, and financial reporting.

• Acted as Category Manager/Buyer for the distribution department of Shooting Stars.

Key Achievements:
• Launched DC e-commerce store on Noon which featured on DC Comics official website during DC Fandome 2020/2021.

• Nominated Best Sales Person by Universal Studios (2019).

• Expanded hardlines licensee availability from international to local suppliers including Mattel, Hasbro, Lego, Funko, DC Collectibles, Rubies and others.

• Delivered best in-store launch for Jurassic World toys (2018), awarded by Mattel and Universal.

• Established long-term DC brand spaces in major retailers across Middle East (2017-2021).

• Secured first permanent Harry Potter retail spaces in Middle East (Hamleys, Toys"R"Us) in 2020 and worked on first official Harry Potter store launch in Middle East.

Toy Triangle is a Leading toy distribution company in Middle East.

• Managed toys category procurement and inventory planning for distribution across MENA.

• Responsible for product development, brand approvals and product launches.

• Handled brand licensing for Disney, Warner Bros., Mattel, DreamWorks, Doraemon, and PJ Masks product lines.

• Selection and Acquisition of potential toy products for MENA region.

• Created business plans, sales forecasts, and product strategies to maximize profitability.

• Negotiated pricing, payment terms, and delivery schedules with vendors and factories.

• Managed end-to-end supply chain: sourcing, factory coordination, quality control, and delivery to retailers.

• Developed competitive pricing strategies and margin optimization for product portfolio. (competitive positioning, retail pricing to a customer demand).

• Involved in Full process from sourcing to delivering to retailers.

Key Achievements:
• Created and launched Softeez plush brand in MENA region.

• Successfully introduced PJ Masks toys (Just Play), Poppit/Beados/Oonies (Moose), and Smurfs product lines to MENA market.

• Expanded Skwooshi and Disney's Doc McStuffins presence in region.

NewBoy FZCO engages in the marketing and distribution of toys, food, stationery, nursery, and cosmetic products throughout the Middle East and North Africa. The company also markets selected toy brands and ranges internationally including: Europe, USA, Korea, India, and Indonesia. Since its establishment in 1999, NewBoy has acquired and successfully launched the latest in hot cartoon characters, toys, stationery, and confectionery brands from around the world.

• Managed trade marketing and brand marketing for toys and food categories across MENA retail.

• Managed marketing campaigns for global franchises: Disney's Frozen, Inside Out; Universal's Minions; Sanrio's Hello Kitty.

• Managing brick and mortar/e-commerce marketing activities with retailers.

• Coordinated product launches, in-store activations, and promotional events with retailers.

• Planned, production and execution of POS/Digital materials including windows, feature areas, gondolas, website banners.

• Managed relationships with retailers, mall management and vendors on marketing activities.

• Managed marketing budgets and delivered branding reports to studios.

Key Achievements:
• Successful launch of Disney's "Inside out" branding in Middle East with very positive feedback from Disney.

• Successful launch of Universal's Minions branding in Middle East.

• Successful launch of Disney's Frozen branding in Middle East.

• Branding, design, production and Installation of many brands like Hello Kitty, Strawberry Shortcake, Sweet Toon food products etc.

• Managed Sales of events and conferences of Banking, Oil and Gas and other industries in CIS region.

• Conducted Market Research and Lead Generation.

• Managed relationships with current and potential accounts.

• Managed event locations, speaker and hosting requirements.

• Cold calling, managing pitch presentations and meetings with potential clients.

Key Achievements:

• Sold out conference seats to CIS countries' clients for Banking and Oil and Gas conferences.