Berna Malhame

• Assisted clients during fittings and purchasing journeys, ensuring an elevated, seamless, and memorable luxury experience.
• Observed and supported boutique operations, visual merchandising standards, and brand storytelling consistent with ELIE positioning.
• Strengthened knowledge of luxury consumer behavior, exclusivity, attention to detail, and relationship-building

• Produced and edited visual content using Adobe Illustrator, maintaining a professional and brand-consistent aesthetic.
• Covered academic and professional events, managing Instagram
content to drive engagement and brand visibility.
• Applied storytelling techniques to digital content, aligning messaging with institutional brand values.

Developed marketing plans for three key brands, improving visibility and market positioning.
• Acquired product knowledge in medical devices related to airway management, critical care, and plastic surgery.
• Facilitated professional introductions between plastic surgeons and the company's brands.

Developed marketing plans for three key brands, improving visibility and market positioning.
• Acquired product knowledge in medical devices related to airway management, critical care, and plastic surgery.
• Facilitated professional introductions between plastic surgeons and the company's brands.

Built and maintained strong relationships with clients, distributors, and international partners.
• Negotiated pricing, terms, and contracts, ensuring long-term partnerships and customer satisfaction.
• Led negotiation processes and successfully closed deals, contributing directly to sales targets and team performance.