Regional Operation Manager
Liwa Trading Company
Total years of experience :14 years, 1 Months
Regional Operation Manager, completely operating LA SENZA stores in Kuwait, Qatar, Oman & Bahrain
• Responsible for the appearance and functionality of 20 stores within 4 regions and lead more than 80 employees with 4 countries.
• Playing a key role between the head office in UAE & other GCC offices by keeping the communication at level of the country managers & store managers.
• Reporting the store visits in Kuwait & other Gulf countries, to the senior operation and Brand Manager to take the appropriate commercial actions.
• Follow up on the sales result per store in daily, weekly, monthly, yearly bases and feedback about the weakness and strengths by submitting a proposal to improve and avoid increasing the loses in low performing stores.
• Analyzing the key business metrics and results to identify performance improvement opportunities & Set the proposal of the early budget based to stores key performance indicators and yearly sales turn over
• Coordinate between all departments to achieve the company aims.
• Control profit & lose through stores & office expenses.
• Creates a disciplined culture through a weekly conference call with all country managers & area managers in gulf regions to discuss the Business performance and take insights through figures and share region/brand priorities and action plans.
• Dealing operationally with project department to make that contractors handed over the newly opened stores as per the approved map from leasing departments of malls.
• Supporting the loss prevention department to plan & monitor the yearly stock take in order to achieve the budget of stock shrinkage.
• Leasing with logistic department to make sure that stocks arrive the stores as per the allocation set & as per the brand seasonal calendar.
• Prepare yearly product hindsight & market threats for each region and discuss it with the brand meeting.
• Assess talent through a succession plan to identify and retain top talent
• LIWA TRADING COMPANY, Assistant Retail Manger Kuwait from October 2012 to 2015
• Managing and operating LA SENZA, GANT, NAUTICA, MENBUR, ASPINAL OF LONDON , M&CO KIDS & LOVISA brands .
Area manager “Evans Brand
• Handling 9 stores in deferent area with leading store teams to achieve their sales targets.
• Take actions to achieve shrinkage targets and control costs in order to meet the business Plan.
• Maximize the potential of manpower through coaching & identifying development opportunities.
• Build external networks to understand market trends & competitor activities to allow brand team maintaining competitive advantage.
• Contribute to all aspects of business development including new store openings & recommendations to closure.
• Formulate a measurable action plan to turn around the performance of the worst performing stores.
• Work on stores density and stock departments’ contributions and achievement and send direct feedback for the brand team to enhance business performance.
• Coordinate the seasonal marketing plan and put strategic programs that drive brand awareness.
• Presented innovative ideas for new stores opening and created ideas for specifics events to fuel growth of the brand image.
• Travelling for buying stocks and working with brand agency in Lebanon to establish new business.
• Lead the development of an internal infrastructure to meet business goals, including hiring staff, and directing 3 stores and 30 employees.
• Devised and implemented merchandising and other programs, Pricing and promotions that would engage customers and ameliorate the sales figure.
• Develop annual brand target setting & innovation review of brand strategy.
• Achieve 80% from stocks movement within 6 months, since the first opening of brand.
• Strong verbal communication and presentation skills, in answering direct mails.
it was online course to enhance my long experience in Business Management