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Bernard Dela Guinson, Visual Merchandiser/ Sales Supervisor

Bernard Dela Guinson

Visual Merchandiser/ Sales Supervisor ·Purehealth

United Arab Emirates

Bachelor's degree, Mass Communication

Work experience

Total years of experience: 13 years, 4 months

Visual Merchandiser/ Sales Supervisor

July 2023 - Present

Purehealth

Abu Dhabi, United Arab Emirates

July 2023 - Present

I Plan and implement visual merchandising (VM) strategies to meet the requirements of both new and existing stores. Develop comprehensive VM guidelines and extend their implementation to all kiosk branches.
Collaborate with suppliers to ensure timely delivery of stocks and provide product knowledge training on skincare, wellness, and OTC medicines.
Assist the buying team by generating purchase requisitions (PR), creating goods receipt notes (GRN) for approval, and supporting Head Office operations. Collaborate with the project and inventory control teams to enhance stock management by updating the master data file for accurate inventory information across all kiosk branches.
Supervise team schedules, tasks, and coordinate product seminars from suppliers on a regular basis to ensure effective stock and inventory management.
Company industry:
Medical Hospital
Job role:
Medical, Healthcare, and Nursing

Visual Merchandising Lead

July 2022 - May 2023

Al Futtaim Group

Dubai, United Arab Emirates

July 2022 - May 2023

The only VM Handle all Watsons stores across GCC, created and improved VM standards across all stores, over all VM planning for store openings, allocates store VM requirements on opening and existing stores, project management coordinate with suppliers/contractors for projects and compress cost quotations for budgeting and forecasts VM budget per store per region per quarter.
Implemented the new VM standard to all Watsons GCC and stratify VM pop-ups/POS to enhance more brand image, product presentation and better implementation of all Visual Marketing, product display and price marketing.

Developed marketing POS in stores to enhance VM POV, Work with marketing and buying team and collaborate with brand vendors for monthly store change over for planning and implementation of VM guidelines as per approved theme.

Shares ideas with operations and GM every week to enhance the quality of overall VM POV especially in graphics, ecom marketing, VM POS and next VM Plan across all Watsons stores in GCC.
Company industry:
Retail & Wholesale
Job role:
Sales

Visual Merchandiser

October 2019 - October 2021

M. H. Alshaya Company - United Arab Emirates

Abu Dhabi, United Arab Emirates

I found this job using Bayt.com

October 2019 - October 2021

American Eagle Outfitters

• display planning of store Merchandise as per brand standard and per season Guidelines and Floor sets.
• Lead store staffs for more effective display adjustments to utilise space and to provide ideas for more better Visual Merchandising outcome and stock movements.
• Work closely with the store & vm manager for the stock adjustments and for the other Visual Merchandising store updates.
• Great multi-task in Cashiering & provides great customer service and marketing.
Company industry:
Fashion & Apparel
Job role:
Design, Creative, and Arts

Area Visual Merchandiser

October 2017 - September 2019

Brands For Less Group

Abu Dhabi, United Arab Emirates

October 2017 - September 2019

Visual Merchandising|Team Handling

• Creates an eye-catching window, wall, tables & entrance set up decorations using the available store items in the handled stores in Abu Dhabi and Dubai.
• Regular checking in every store handled thru the utilization of its space in every department to highlight and maximize display to provide wide varieties of items available to offer in the store from clothing, shoes, accessories and to home items.
• Highlight on entrance tables the high-end International fashion Brands (Coach, Michael Kors, Polo RL, Tommy Hilfiger, etc. & branded sports items.
• Ensures all handled stores are well maintained thru display presentation, clean, colourwise, size-wise, properly levelled & detailed, properly distributed of items with a strict of the eye that monitors Company standard through in category display of all American Section, German Tchibo (TCM) clothing and TCM Home items.
Company industry:
Fashion & Apparel
Job role:
Design, Creative, and Arts

In-Store/Area Visual Merchandiser

May 2015 - October 2017

Apparel Group

Dubai, United Arab Emirates

May 2015 - October 2017

| R&B UAE
• Merchandised wall display and utilize areas of gondolas to maximize and showcase all categories in all store display. Managed store layouts in the handled stores in R&B Ajman, Alain and R&B branches in Saudi Arabia.
| R&B KSA
• Help store branches in Saudi Arabia, gives regular visits and training for store department heads, arranged store layout to maximize display and discuss updated new implementation of display of merchandise in kids, men’s, ladies, shoes, accessories and home items from 2015 - 2017 in Riyadh, Jizan, and Dammam KSA.
• Gives regular support in fixing within store wall, windows and floorsets for their merchandise display, implement new current season display guidelines, sharing new ideas on territory VMs, regular training of staffs in proper distribution of display on newly launched merchandise, latest fashion trends, product knowledge and display of promotional items.
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

In-Store Visual Merchandiser

July 2011 - June 2014

Stores Specialist Inc ( Armani Exchange)

Philippines

July 2011 - June 2014

• Responsible on Store Visual Merchandising Display in maintaining store and window images in accordance to the International Visual Merchandising guidelines of all Armani Exchange Stores worldwide.
• Customer Service, selling and consolidate daily inventories for store records, team daily schedules and store Visual Merchandising updates.
• Responsible on reports for store daily requirements, store consolidation and pull out, stock/items inventory, customer request and weekly updates to Brand Merchandising Managers (MM).
• Send reports weekly on cashiering records/accounts to accounting Head Office and HR concerns/request.
• Facilitate item/style transfer transaction, stock allocation and updates on store inventory to Store Supervisor and Store Manager.
• Send and Respond emails on any quires/concerns from Brand Merchandising Manager (MM) to different location brand Store branches.
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Education

Liceo de Cagayan University

November 2010

November 2010

Bachelor's degree, Mass Communication

Philippines

❖ Tertiary: Bachelor of Arts in Mass Communication: Liceo de Cagayan University: Cagayan de Oro City : June 2010-November 2010

Schola de San Jose

March 2008

March 2008

Diploma, Practical Nursing/ Nursing Aide

Philippines

❖ Vocational Course: 2 year Practical Nursing/ Nursing Aide: Schola de San Jose : Polomolok South Cotabato, Philippines : June 2006-March 2008

Provincial Technical Institute for southern Mindanao

January 2006

January 2006

High school or equivalent, High School Education

Philippines

View attachment

Skills

Store Layout
Expert
Store Layout
Expert
Stylists
Expert
Stylists
Expert
Merchandising Strategies
Expert
Merchandising Strategies
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
EXCEL
Intermediate
EXCEL
Intermediate
MIXING
Intermediate
MIXING
Intermediate
MS WORD
Expert
MS WORD
Expert
ON SALES
Expert
ON SALES
Expert
OPERATIONS
Expert
OPERATIONS
Expert
POWERPOINT
Intermediate
POWERPOINT
Intermediate
SALES
Expert
SALES
Expert
SALES CONSULTANT
Expert
SALES CONSULTANT
Expert
SALES STAFF
Intermediate
SALES STAFF
Intermediate
Visual Merchandising
Expert
Visual Merchandising
Expert
Store Layout
Expert
Store Layout
Expert
Stylists
Expert
Stylists
Expert
Merchandising Strategies
Expert
Merchandising Strategies
Expert
Fashion Retail
Expert
Fashion Retail
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert

Languages

English
Expert
Filipino
Expert
Arabic
Beginner

Training and Certifications

Training
Geriatric
ST. VINCENT STRAMBI, CP FOUNDATION HOME FOR THE AGED General Santos City, Phili
Mar 2008
TRAININGS & SEMINARS ❖ TRANSFORMING FOR PEAK PERFORMANCE (Vision/ Mission) Seminar Amadeo Road, Kayb
SSI Vision/Mission Seminar
Jul 2013

Hobbies

  • Designing,Dancing,computer