Art Director
Medialinks
Total years of experience :16 years, 1 Months
• Chiefly responsible for developing and maintaining a clear vision and delivering captivating visual message that directly appeals and connects to the targeted market/ audience.
• Partnering with Account Managers to translate client requirements into highly specified project briefs - leading all aspects of graphic/ website design, copy, video, animation, infographic, social media material, photography, and other promotional assets.
• Articulating the vision, and providing work direction to a team of creative designers for producing innovative and impressive campaigns/ promotional materials.
• Demonstrating the highest standards of creative excellence, and business objectivity for producing:
• creative identities/ logos/ stationeries
• print collaterals (business cards, letterheads, notebooks, promotional items, folders, brochures, flyers, tent cards, self-stand/ mall stand)
• outdoor advertising (lamp posts, scaffolding, unipoles, digital billboards),
• digital presence (website layouts - data entry, copywriting, managing online purchases), Instagram profiles, Facebook Ads, Google ADS (SEO, SMM, KPI)
• animation, storyboards, commercials.
• Delivering creative excellence from ideation to through final projects - driving collaboration with cross-functional teams, leveraging internal resources and technologies to ensure all produced content takes the client’s brand a notch higher.
• Establishing highstandards for creative production, productivity, quality, and client service - aligning team prioritieswith business objectives to deliver high-quality work ontime and within budget.
• Ensuring alignment of key processes and services with strategic goals of the business; presenting a range of reports to Creative Director to aid in business planning and forecasting.
• Commanded the creation of overall design works by conferring with clients, accounts managers, creative designers, and creative directors while managing department activities and budgets.
• Combined strategic planning with creative excellence for designing concepts based on the client’s vision while guarding brand standards. Managed multiple accounts at once and successfully achieved 100% client satisfaction.
• Oversaw accounts and projects - discussedrequirements with clients, provided design solutions from ideation up till final execution, inspectedteam performance, and approved suitable materials that will be presented to clients.
• Engineered customized visual solutions for clients that meet aesthetic, business, and technical criteria for:
o creating identities/ logos/ stationeries
o collaterals - business cards, letterheads, notebooks, promotional items, folders, brochures, labels, and website
o outdoor advertising - unipoles, billboards
• Coordinated resources as well as troubleshoot any problems/ issues; established budgets and timelines while delivering the finished projects within those parameters.
• Developed creative design solutions to magnify artists’/ music albums; created graphic designs using a variety of methods like color, type, illustration, photography, and various print/ layout techniques.
• Functioned as director/ assistant in photography sessions -liaised extensively with suppliers/ workers/ and coordinated for shooting areas to ensure deadlines and budget goals are appropriately met.
• Devised an optimal blend of colors, layouts, arrangement, font size, image/ illustrations -contributed compelling ideas to enhance visual appeal/ aesthetic.
• Strategized promotional events/ brand social events/ product launches to communicate with the target market, maximize awareness, reach as well as enrich the brand image.
• Steered the commercial function geared towards acquiring new business, securing customer loyalty, and forging strong business relationships leading to enhanced sales, volume, profitability, and market share in Bahrain as well as Oman and Spain.
• Engaged in client communications to precisely understand designing requirements; developed creative and realistic design plans, researched and analyzed best design techniques and/ or solutions that best support client’s goals.
• Oversaw all projects from design conception to delivery anchored operations to realize designs and execute creative solutions that can be relayed across various media platforms to obtain maximum results.
• Effectively translated creative concepts into reality by working on colors, sound, artwork, photography, animation, and other critical visual elements to ensure consistency in look, tone, content, and quality as per the client’s brand standards.
• Drove client satisfaction and loyalty by ensuring all deliverables were met and are aligned with the client’s goals and objectives. Established a meticulous follow-up to secure client acceptance and avoid iterations during advanced stages of project life cycle.
Other Professional Experiences
- Freelance Experience
KEY PROJECTS TO CREDIT:
- Sandella’s Café - Saudi Arabia (2019)
- Patatia / Spud World - Saudi Arabia (2018)
- OBurger (Original Burger) - Saudi Arabia (2014)
- Gibran Khalil Gibran Museum - Lebanon (2009)
- American University of Applied Science & Technology - Lebanon (2009)
- July 2006 - May 2007: Graphic Designer - Beetle Design - Lebanon/ Kuwait
- February 2005 - June 2006: Graphic Designer - Young & Dynamic - Lebanon
Bachelor’s in Arts – Graphic Design Program – Moving Image Concentration, Notre Dame University – Lebanon (2005)
i started my studies in canada, but i got transfered back to Lebanon for family reasons.
Diploma in Graphic Design Program, Cambridge College – Ontario Canada
