Bernd Siffling

Head of Parts Logistics Middle East & Egypt at Daimler Middle East

• United Arab Emirates - Dubai
• My current job since December 2017

National Parts Director at United Motors Company (Chrysler/Jeep/Fiat)

• Saudi Arabia - Riyadh
• October 2016 to October 2017

Head of Importer/Dealer - General Manager at Volkswagen

• Brunei Darussalam
• May 2015 to September 2016

Leading the Volkswagen Importer (Wholesale) and Dealership (Retail) in all function as Sales & Marketing, After sales, Finance & Accounting, HR & IT.
Focus is on sustainable profitability and Operational excellence to provide highest customer satisfaction and convince through first class processes to double the market-share.
Developments & Implementation: After Sales Loyalty Card, Web-based Used-Car business, Fleet Business, Model-diversification

Chief Supply Chain Officer (C-Level member of Exec. Board) at Ghabbour-Auto

• Egypt - Cairo
• July 2013 to November 2014

Develop and implement a mid & long term Group Supply Chain Strategy; Ensure vehicle supply for multi brands in all 5 operating countries; Just-In-Time supply of CKD supply for Hyundai and Geely in Egypt; Group aftersales parts and accessories; Group procurement for Automotive and Non-Automotive worldwide.

Director of National Parts Division at Abdul Latif Jameel Ltd.

• Saudi Arabia - Jeddah
• July 2009 to June 2013

Heading Toyota's largest private Aftersales Parts supplier and developed a new parts distribution strategy 2020 with 4 Satellite warehouses in KSA.

Head of Regional Logistics Centre APAC at Daimler South East Asia

• Singapore
• July 2007 to June 2009

Heading the Regional Logistics Centre of daimler APAC (for 23 Countries in ASIA & Pacific

Deputy Director at Daimler

• Korea (South)
• July 2006 to July 2007

Redesign of Parts Supply for Retail & Wholesale

Sen. Manager at Daimler South East Asia

• Singapore
• July 2003 to June 2006

Start-up a centralized Customer Relation Ship Center for Daimler for 23 countries in APAC

Manager / International Parts Strategy at Mercedes-Benz/SMART

• Germany
• March 2001 to June 2003

Introduce smart parts logistics for Europe

Retail & Wholesale Manager at DaimlerChrysler

• Sweden
• December 1998 to March 2001

Merging parts logistics for Daimler and Chrysler in Sweden and Denmark

Executive at Mercedes-Benz

• Germany
• July 1994 to December 1998

production planning for heavy truck components