Bhakti Zuting

- Manage regional brand marketing, including developing strategy, re-designed website, executing digital and social media campaigns
- Monitor and analyse brand performance, and develop campaigns to drive awareness
- Managed creative and media agencies to deliver design concepts that support global brand strategy
- Main point of contact to liaise across cross-functional teams: technical, administrative, global PH Institute, agency, developers and branding freelancers to ensure on-time deployment of projects
- Coordinated regional events for the ME Foundation
- Maintaining DHA Patients Data & Documents
- Coordinating online course applications across various levels

- Analysed data and developed insights that lead to growth in sales & profitability through developing expansion strategies
- Increasing product reach, developing new markets and creating creative branding ads & flyers
- Managed P&L, daily cash flow, banking and operations

- Lead global packaging design, development and adaptations for Geisha's 15 SKUs in existing and new markets in Africa
- Managed and lead cross functional teams - Regional brand development teams, Agencies, Artwork Production, Packaging, R & D, Legal, Finance, Supply Chain, Claims and Regulatory to deliver packaging design and development project
- Presented competitor performance and category analysis to cross functional teammates for India's soap bar market
- Supported brand manager to develop brand's strategic plan, and building brand operations, including budget managment and innovation projects
- Managed Africa brands P&L and monthly finances for global skin cleansing category across brands through the software ARIBA
- Brands worked on: Geisha & Belivoir - Africa, Breeze - India

- Lead TVC production, filming and distribution for Lux's regional adaptations for 3 languages (Arabic, Hindi & Malayalam), including special edits for conservative markets
- Analysed brand's sales growth, SKU trends and market share
- Managed and lead cross functional teams - Regional brand development teams, Agencies, Artwork Production, Packaging, R & D, Legal, Finance, Supply Chain, Claims and Regulatory to deliver packaging design and development projects and to develop advertising collaterals
- Reported monthly cross category sales analysis for Lux across 3 formats (soap bar, body wash & hand wash)
- Lead Lux's regional packaging development & adaptation for 2 projects, innovation and re-launch across all 3 formats
- Lead regional packaging adaptations and alignment for Vaseline, Lifebuoy and Dove
- Managed monthly regional cleansing category's finances across brands through the software ARIBA
- Brands worked with: Lux, Lifebuoy, Vaseline & Dove

- Supported HR Manager with Professional Development Program (PDP)by pre-qualifying, liaising, and co-ordinating with candidates and internal management
- Conducting 1st round tests, preparing assessments and venues, and co- ordinating with hiring managers and candidates
- Co-ordinating and scheduling interviews for successfully hiring 30+ employees
- Organised and prepared salary certificates, leave and visa requests, updating employee personal records, ERP trackers and new employee induction records

- Assisted in a photo-shoot for a DSF Campaign by Areej and Illamasqua
- Ensured alignment of regional brand architecture, communication and collateral with global for all brands across GCC
- Compiled monthly event sponsorship analysis report across brands
- Managed admin duties of dispatching and stamping vouchers, coupons, campaign/promotion related stocks and tracking campaigns.
- Liaised with cross-functional internal and external teams: VM, Media, Purchasing, PR, Agencies, Suppliers, Malls and Stores
- Brands worked with: Missha, Areej, Harvey Nichols, Diptyque, Penhaligons, L'Artisan, Bloomindales and Caron