Bharti Yadav

Mercari is a Japan. based C2C platform with revenues over USD 1.85B+ and 23M+ MAUs, Japan & USA. With its vision to expand internationally, I was hired to build a product for opening up Cross-Border and
domestic business targeting India as the launch country. India launch plans were shelved due to strategic changes.
■ Spearheaded cross-border and global C2C commerce expansion, developing a multi-language, multi-currency iOS & Android consumer app.

Built & scaled Bazaarvoice’s India Product organization - hired and led 6+ SPMs & GPMs, working with 90+ engineers; Elevated
to India Product Head
■ Led Consumer Experience portfolio (Ratings & Reviews, Social Commerce), driving 106%+ gross retention & all-time high NPS.
■ Piloted Generative AI-powered engagement features, boosting conversion rates by 9%+.
■ Launched photo-first Ratings & Reviews, driving a 20%+ conversion lift, 33%+ engagement growth, and 40%+ visual content.
■ Rolled out SMS-based content collection, leading to 2x content growth and $900K+ in 12-month bookings.
■ Rolled out multiple capabilities on Social commerce reducing time to publish by 15%, overall 43% growth in published content,
■ Led API-first partner ecosystem strategy, increasing integration attach rates and driving 1.6x higher ARR.

■ Led modernization & cloud migration of Cart, Quote, Order APIs supporting $40B+ in global revenue across B2B & B2C.
■ Delivered multi-region pricing & quoting, transitioning $1B+ in revenue to DellStack.
■ Enabled DellTechClouds subscription & consumption monetization, driving $5M+ in incremental quarterly revenue.
■ Built developer tooling (Monitoring, Feature-toggle, Identity, Audit) for DevOps, managing 1.2M+ daily API requests.
■ Recognized with the Presidents Award (Q4, FY21), Customer Excellence Award (Q2, FY20)

■ Built a Marketplace business for Designers, driving 8% of total company revenue and achieving 4x portfolio growth
■ Managed 100+ merchants, optimizing seller performance and fulfillment metrics; Supervised a team of 5+
■ Led product discovery & merchandising enhancements, improving conversion and engagement; Multiple SPOT Awards

■ Launched Amazonbusiness.in, B2B e-commerce initiative of Amazon, India; driving end-to-end category/business launch
■ Worked on joint business planning, annual operational plan post launch, met revenue and contribution margin targets
■ Led launch & UAT of retail tools for AmazonBusiness (Global Catalog set up including Legal, Tax, Product Compliance requirements)
■ Localized Vendor Central set up per India specific requirements to streamline vendor onboarding, purchase and payment operations
■ Achieved zero purchase order to invoice variance post the Procure-to-Pay tooling leading to accurate, timely payments to vendors

■ Developed scalable outreach tactics to onboard 10K+ long tail app developers to build marketplace-specific app selection

Projects - Promotion Management for Safeway, Franchise Management for GAP, Warehouse Management for Advance Auto Parts