Bhavesh Desai

• Manage and develop sales of over USD $ 45M and 100 retail shops in Dubai.
• Lead the sales team for establishing new partners in Dubai, Sharjah & N/Emirates.


•Revenue (B2B & B2C) - USD $ 45M and 100 retail shops in Dubai.
• Category Management, Brand portfolio training and distribution, Overall Sales (B2B | B2C | Modern Trade I Traditional Trade I Retail Network) & Marketing strategy.
• Initiate & recommend marketing activities & campaigns to boost in-store & sell-out activities.
• Manage sales and marketing needs to ensure store profitability and growth plans for the stores
• Manage sales & technical team and motivate performance.
• Certified Sales Trainer


Special Projects: -
Handled the below programs as project head and involving various teams within the office to ensure success of the initiatives: -

• Mapping: - Initiated a comprehensive mapping of the current distribution network and identified areas for potential investment in new distributorships, reassessment of areas/ shops that are not profitable and identify areas of investments.
• My Jotun my shop (MJMS): - A pilot initiative among all Jotun companies wherein employees from the office were sent to select distributor networks with a goal to improve on predetermined focus areas but not limiting to just them. The idea was to be ‘closer to consumer’ generate consumer insight and generate improvement ideas.
• Jotun Dealer Profitability Program: - Conducted store wise business review to increase profitability, reposition paints as priority brand and key selling up criteria’s.
• Master Painter Program: - Revamped and relaunched the Jotun loyalty program to support sales growth in Dubai & N/Emirates.
• Jotun Premier League: - Set up a shop salesperson incentive program to focus on selling up and key product sales.

Credit Control Manager (April 09 till date)
Main achievements: -
Drafting and implementation of the Credit Policy for Dubai + Bahrain + Qatar + Kuwait.
•Reduced the DSO for Dubai + N/Emirates clients from 210 days to 140 days in less than 1 year.
•Created a credit file database for all customers
•Standardized reporting on credit assessments & reviews within our GCC offices.
•Established routine in making the sales managers responsible for setting collection standards and imparting training to the Sales team
•Managed the DSO of a construction related company to 120 days during the recession beginning Nov2009 till date)

Main responsibilities
Responsible for UAE + Qatar + Bahrain + Kuwait.
•To secure receivables and prioritize on reducing risks on external debts.
•Set collection targets on a monthly basis & ensure the liquidity of the organization by way of Cash flow reporting’s.
•Evaluate customer financials and set credit terms in consultation with Business development manager, Finance Manager and General Manager.
•Conduct periodical credit review meeting with Sales team and conduct ABC analysis
•Set procedures for credit holds and stop deliveries in case the customer exceeds credit limits. To attend meeting with customers and negotiate for payment plans whenever the need arises to secure receivables
•Conduct customer visits and perform periodical risk assessment.

Customer Service Manager (May06 - March 09)
Main responsibilities
•Reporting directly to the Regional Operations Manager (UAE) & entirely responsible for customer service & order processing department (Strength of department 19 people)
Install operational and control systems in the CSD for servicing of local, export, branches and other Jotun companies worldwide.

Reporting to the Managing Director on below areas of daily operations.

Strategy planning and business forecast for next 3 years.
Formation and implementation of financial policies and improving internal controls on routine self audits.
Initiated the credit control system and carried out independent assessment of credit proposals
Designed a payroll system and supervised the processing for all employees.
Initiating cost/benefit analysis before importing new products.

Managing and overseeing relations with bankers on issues relating to Letter of credits, import/ export documentations, negotiating for long and short term finances and other facilities including overdraft, term loans, guarantees and Forex trading.
Responsible for preparation & presentation of the financial statements and other relevant data for audit purposes.
Preparation of outstanding statements and regular follow-up for remittances; finalization of annual accounts as per time schedule.
Liaison with external and internal auditors and finalizing of audits.
Involved in implementing and development of an integral management reporting system, which generates various reports relating to production, cost analysis, inventory control, and order processing and financial statements & presenting it to the management.
Handling the overall IT requirements of the company from the hardware to the software needs. Proficient in using various accounting packages e.g. tally customized package on lines of Great Plains.
Converted the company data from DOS based accounting package to a Windows based accounting package.
Part of a team within the organization that is responsible for strategy formation relating to import procurements and pricing in the local and export markets.
Involved in advising and proposing changes in the re-structuring of company policies and processes.
Decision making member of the Imports committee.
Formulation of incentives for the Sales team.

MAJOR ASSIGNMENTS

TRACMAIL India (Pvt.) Ltd.: is an Internet Communications Management Company headquartered in Florida, for more information please refer: - www.tracmail.com.
RESPONSIBILITIES:
•Involved in the implementation of Computerized Pay-roll Software package (PaySoft) for a strong workforce of 400 employees (Strength of Tracmail employees - 1999-2000).
•Work involved collecting and presentation of data regarding the employees and preparation of Salary Pay-slips. It included calculations of Tax Deduction at source, PF, Profession taxes ESIC as per Indian Laws for salary disbursements.
•Preparation of cost-benefit analysis for potential joint ventures in favor of Tracmail.
•Participated in the preparation of weekly as well as monthly budgets, which were then forwarded, to the venture Capitalist 'The View Group' based in Boston.
•Comparative analysis of Indian budgets vs. actuals and gave valuable inputs in the cost saving measures.

CITICORP FINANCIAL SERVICES: is a part of the Citigroup, which consists of Citibank and Citicorp that are well known in the banking and financial sectors.
RESPONSIBILITIES:
•Undertaken Cost Expenditure Audit of Citicorp Financial services, a Multinational bank.
•Work involved collecting expenditure data on an All India Basis from different branches and reporting to the Company Secretary, and the management.
•Detailed analysis of the report and presenting different and financially viable means of cost control and cost reduction.
•Highlighting areas that were observed to be a financial burden and suggesting ways of recovery.

Company is a CA firm in Bombay handling various audit & taxation assignments of Private and Public Limited companies and partnership firms.

•Was Part of the various audit team handling auditing assignments in various Public & private companies & was audit team leader for over 2 years
•Independently completed assignments related to systems audit of purchase, sales, marketing department of various manufacturing companies & reporting to the Audit Manager.
•Analysis and evaluation of debtors and creditors and preparation of progressive reports on an All-India basis.
•Independently undertaken Tax Audits of private/public limited companies.
•Preparation of Grounds and facts in drafting of appeal under the Indian income tax act.
•Preparation of Basic accounts writing, Vouching, Posting, Analysis, ledger scrutiny, and evaluation of the financial statements.