Sanika Kulkarni

Key Responsibilities:
• Managing our store on E- commerce portals such as, Souq.com, JadoPado.com, Wadi.com
o Setting up the online store.
o Coordinating with other Lifestyle IT/Mobile Accessory and Gadget Vendors to include their products in our store.
o Have very good Contacts with all the IT/Mobile/Accsessory/Lifestyle Gadget distributors.
o Negotiating with suppliers on prices.
o Checking for daily sales and Inventory Management.
o Logistics Management
o Managing Deal of the Day and other Promotions such as white/Black Friday, Souq Birthday
o Managing a good relationship with the account managers of the respective e commerce websites.
o Weekly competitor analysis to offer better than our competitors.
o Maintaining an Outstanding Performance for our store on these portals
• Managing IT/Mobile/Lifestyle Accesory/Gadget distribution in Asia Pacific, Indian Subcontinent, MEA Region.
• Coordinating with our brands/manufacturers/vendors based in US/Europe/Australia for Marketing Activities.
• Participated in Distree ME Conference/ GITEX/ CES Las Vegas as a vendor.
• Providing weekly metric reports to the client in line with KPIs.
• Identifying and cultivating new prospects.
• Constructing budgets and timelines.
• Setting daily workload, tracking progress, revising plans to ensure objectives are met.

Key Achievements:
• Achieving a target of AED 50, 000 per month on the E-Commerce portals.
• Achieving a target of AED 35, 000 per month with distributors.

Key Responsibilities:
• Generating awareness through new strategies, for various events services across UAE and other countries.
• Generating new corporate leads for the company through various forms of marketing- Facebook, LinkedIn, Email Marketing, Newsletters, and through cold calling.
• Meeting and making sales presentations to potential clients- which involves being creative, giving new ideas, and negotiations on the rates.
• Managing a good relationship with potential and existing clients as well as vendors.
• Implementing the weekly marketing plan in order to increase customer base, and retain existing customers.
• Maintaining a good relationship with hotels, and building strategies with them in order to grow business together.
• Managing a team for all events- training and guiding them on how to make the event successful.
• Managing Marketing activities for different clients for projects on:
o Branding and Printing
o Desgning
o Promotions
o Product Launches
o Promotional Photo and Video Shoots
• Managing events, small scale and large scale, from planning to execution:
o Searching for hotels as per client needs, and negotitation hotel rates
o Booking all vendors well in advance, based on quality and prices.
o Making a timely schedule of the whole event.
o Ensuring all vendors have completed their tasks.
o Being quick and proactive at taking last minute decisions.
• Project management for various clients such as, Gargash Motors, Al Nabooda Group, Sharp Middle East, SEWA, Pure Gold, Lals Group etc.

Key Achievements:

• Achieved a target of AED 400, 000 in Q1 of 2015.
• Ideation and launch of a new web portal called Big Fat Wedding- that caters only to a niche segment of weddings.
• Increased the international client base by contacting over 500 event management and tourism companies outside UAE, to sub contract their Dubai events to us.

• Contributed in organizing the SAP Forum where Capgemini LBS was a Gold Sponsor.
• Interacted with leading corporates across India.
• Wrote and published an article on the Capgemini Intranet, Talent India.
• Analyzed the Retail Technology Conclave and identified key points to take part in the R Tech Con.
• Floor branding for Capgemini LBS- ideas to revamp the entire floor.
• Conceptualised designs for the entire floor to be put across walls and glass panels.
• Co-ordinating with different departments to work on the designing of posters.

Key Responsibilities:
• Identifying and analysing companies from different sectors.
• Generating leads out of these companies.
• Successfully converting prospects into clients by adding value to their portfolio.
• Negotiating with clients on pricing, scheduling of deals and profit sharing.
• Meeting with the top managers of the respective companies.
• Designing unique and attractive deals for our customers.
• Managing data on a real time basis and updating a daily sales report.
• Follow up with prospects and existing clients.
• Coordinating with different teams and departments to work on a set of common goals.

Key Achievements:

• Achieving 20% extra monthly targets.
• Identified a problem- not being able to give clients the deal date they desire- introduced a system that is organized and releases more than one deals per day.
• Suggesting a new time saving process, where everyone updates all meetings and updates on a common software, which was implemented by the manager.

• Identifying the problem with Tasali and help Tasali reposition itself.
• Identify solutions like defining the right product strategy, launching new products, identify new target group.
• Identify the Advertising and Marketing approaches to communicate new repositioning and product strategy.
• Coordinating with the Creative department and helping in making an animated story for Tasali.


• Identify JAFZA's problem, come up with alternatives and evaluate them.
• Identify events and strategies to attract CEO's from Fortune 500 companies to connect with JAFZA.
• Designing a mock website on paint.