Corporate Sales Executive
Majid Al Futtaim Cinemas - VOX Cinemas
Total years of experience :4 years, 10 Months
Developing a new revenue stream - Corporate, School, Birthday Bookings and Voucher Sales
• Bringing footfall during off-peak hours by creating awareness & marketing our cinemas as a venue, parallel to hotels, where clients can host seminars, conferences, trainings, product launches, team building activities & private screenings
• Building a strong database of corporates, schools & government entities
• Brought on board and developed relationships with Emirates Airlines, Dubai Tourism, Visa, First Gulf Bank, Rivoli Group, Emirates Fast Foods, among others
• Increased revenue and over achieved targets by 50%
• Managing and organizing client events from enquiry to post event analysis with support from operations team
• Developing and managing content for microsites, brochures and other collaterals required to promote various revenue streams
• Conduct trainings to educate and enable on-site teams to manage smaller revenue streams
• Liaising with operation teams to improve quality of events after receiving feedback from clients
• Developing strategic partnerships with internal and external companies to improve event offerings and reduce cost
• Developing and managing a new gift cards program
• Increased exposure for corporate offering by participating in industry events like MICE Forum 2016
- Single handedly develop and manage sales / business development function.
- Extensive research and analysis of target markets to create a potential client list.
- Source and identify new business opportunities through: leads, referrals, corporate networking, etc.
- Identify and build strategic alliances and partnerships.
- Meeting potential clients to pitch product offering / services, and negotiate with them as applicable.
- Draft and design proposals, quotations and partnership contracts in In Design.
- Involved in revamping company’s marketing collaterals.
- Manage the company’s website and SEO process.
- Developed a new, cost-effective, template based, website product service offering.
- Represent LA Digital at BNI (Business Network International) for networking to develop & create pipeline for potential business clientele & projects for the company.
- Sourced, identified and secured new business opportunities globally through leads, referrals and customers met at trade shows.
- Traveled overseas to meet new and existing clients. Travelled to: Delhi in February; Brazil, Chile, Bolivia, Peru and Ecuador in April; South Africa in May, Spain and Portugal in July, Russia in August and France in October.
- Represented the company and its current product lines at automobile trade shows (Automechanika and Automec) globally.
- Made pitches to clients complying with their specific need for quality and pricing.
- Produced quarterly country level sales reports and forecasts & regular customer related reports.
- Responsible for a team of 4 people - 2 back office staff in charge of inquiries and quotations and 2 sales representatives, 1 based in South America and 1 based in Russia. Trained and closely monitored the learning and development of the sales representatives.
- Managed the company’s image, and convinced management for a revamp of all marketing collaterals: handbills, posters, business cards, etc. & also handled the company’s website development process.
- Compiled and consolidated data and generated MIS.
- Extracted and produced reports, as and when required, with a high level of presentation skills.
- Responsible for following up with HR in the recruitment process after the requisite approvals.
- Coordinated with all relevant departments for processing applications.
- Involved in organizing events, both departmental and with vendors.
- Built and maintained relationships with managers and vendors.
- Thoroughly analyzing all submitted cases to ensure accuracy.
- Prepared department for Audit.
King's College, London Sep 2007 - Feb 2012 BA European Studies with Spanish - Merit (2.1) Modules: vary across the subjects of European politics, history, economics, law and European Commission institutions, as well as an in depth study of the socio-political and cultural issues in Spain. Skills gained include: - Developed excellent research, analytical, organizational and writing skills – through numerous assessed reports, essays and a dissertation. - Strengthened communication and teamwork skills – due to weekly presentations, both individual and in groups. This in turn also increased confidence in public speaking. Achievements throughout my degree: - Had an Erasmus exchange year (3rd year) at Universitat Pompeu Fabra in Barcelona. - Awarded best group project in Spanish for creating a video called the ‘Labyrinth of King’s’. - Attained a Merit on my dissertation on Nationalisms and Football in Spain.