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BHAVNA TRIVEDI, Senior Manager, Sales HR

BHAVNA TRIVEDI

Senior Manager, Sales HR·Food Service India Pvt. Ltd.,

India

Master's degree, Human Resources Management

Work experience

Total years of experience: 9 years, 4 months

Senior Manager, Sales HR

December 2024 - December 2025

Food Service India Pvt. Ltd.,

New Delhi, India

December 2024 - December 2025

& Retention: Partnered with business leaders
organizational capability & improve retention through engagement initiatives, growth
opportunities & recognition programs that enhanced workplace satisfaction.
 Talent Acquisition Strategy: Spearheaded recruitment to attract and onboard top talent
aligned with workforce plans and competency requirements, ensuring a strong talent pipeline.
that motivated teams, improved accountability & drove sales productivity & revenue growth.
 Performance Management: Implemented structured PMS frameworks covering goal setting,
BSC of individuals, evaluations, feedback & PIPs to enhance individual and team effectiveness.
 Culture & Engagement Leadership: Reinforced a high-performance culture by translating
employee feedback into actionable engagement programs and conducting townhalls to foster
open communication.
 HR Analytics & Workforce Insights: Utilized analytics to assess workforce trends, track cost-to
revenue ratios, attrition, and incentive effectiveness, enabling data-driven people decisions.
 HR Operations & Compliance: Ensured seamless HR operations and adherence to statutory
norms, labor laws, and policies, maintaining operational integrity and compliance excellence.
 Strategic Business Partnership: Advised leadership on key HR challenges, providing practical
and scalable solutions aligned with organizational goals.
 Change Management: Drove change initiatives and HR interventions to support business and cultural transformation.
Sales-HRBP Initiatives

Company industry:
Food & Beverage Production

Senior Manager

December 2022 - December 2024

G.D. Foods Mfg. (I) Pvt. Ltd.,

New Delhi, India

December 2022 - December 2024

Managed: & Institutional,
 HR Operations Management: Managed comprehensive HR operationsfor a multi-channel sales workforce, managing the entire employee lifecycle—
onboarding, payroll, compliance, and separations—with process efficiency and accuracy.
 Performance & MIS Reporting: Designed performance-linked incentive plans and HRMIS dashboards, delivering data-driven insights to support
leadership decision-making and productivity tracking.
 Onboarding& Integration: Launched 90-Day Buddy Program to streamline onboarding, ensuring knowledge transfer& accelerate new-hire assimilation.
 L&D: Designed & aligned training programs with business objectives to enhance employee capability, productivity & succession readiness.
 Talent Acquisition & Workforce Planning: Managed recruitment through portals, referrals, & networking; developed annual manpower and hiring
strategies to support business expansion.
 Employee Engagement & Surveys: Conducted pulse surveys, exit interviews & HR Connect sessions to assess workforce sentiment & strengthen retention.
 Compensation & Benefits: Administered compensation, insurance & leave programs, ensuring compliance and a positive employee experience.
 Employee Relations & Counselling: Addressed grievances & provided counselling to maintain a motivated, inclusive & performance-driven workplace.
 Attrition Control & Retention: Executed targeted attrition control measures to ensure workforce stability and reduce voluntary turnover.
 Performance Appraisal & Recognition: Defined KRAs/KPIs, managed appraisals, monitored PIPs, and implemented recognition programs fostering a
culture of performance excellence.
Sales-HRBP Initiatives & Achievements:
 Business Reviews & Field Integration: Conducted monthly review meetings & joint field visits across India to monitor performance and engagement.
 KPI-Driven Productivity: Integrated KPI tracking into attendance and productivity systems to ensure measurable performance outcomes which
improved productivity from 55% to 92% of sales team.
 Strategic Manpower Expansion: Spearheaded Project Vistar, scaling the sales team by 200+ employees across multiple states within 2 months.
 Market Alignment: Introduced Market Ownership Program to strengthen alignment b/w HO & field teams, fostering ownership & accountability.

Company industry:
FMCG

Manager HR

December 2019 - November 2022

Shivalik Communications Pvt. Ltd.,

Dehra Dun, India

December 2019 - November 2022

Workforce: 400
 Regional HR Leadership: Directed HR operations across North India for sales & corporate teams, aligning people strategies with business objectives.
 Policy Design & Implementation: Formulated & executed HR policies and frameworks that supported organizational growth and workforce alignment.
 Employee Lifecycle Management: Supervised end-to-end employee lifecycle—recruitment, onboarding, engagement & separations—to ensure
positive employee experience.
 Performance Enablement: Enhanced performance management through manager capability building, employee counselling & grievance resolution.
 Compliance & Governance: Maintained compliance with labor laws and company HR guidelines through proactive monitoring and policy updates.
 Compensation Administration: Managed payroll, incentives& performance-linked rewardswith precision, ensuring transparency&fairness in HR processes.

Company industry:
Telecommunications

Zonal HR Executive

December 2015 - February 2019

Piramal Enterprises Ltd. (formerly Piramal Healthcare Ltd.),

Lucknow, India

December 2015 - February 2019

 HR & Administration: Managed end-to-end HR and administrative functions, including recruitment, employee records, MIS reporting, payroll, and
sales incentive management.
 Employee Relations: Addressed grievances with empathy and precision, fostering a collaborative, compliant, and positive work environment.
 HR Process Alignment: Ensured all HR operations, policies, and processes were strategically aligned with business objectives and organizational
growth priorities.

Company industry:
Other Healthcare Services

Education

Kanpur Institute of Management Studies

August 2013

August 2013

Master's degree, Human Resources Management

India

Kanpur University

January 2010

January 2010

Master's degree, English Literature

India

Kanpur University

July 2007

July 2007

Bachelor's degree, English Literature

India

Skills

COMPENSATION MANAGEMENT

Expert

CONFLICT MANAGEMENT

Expert

ANALYTICS

Expert

CULTURE TRANSFORMATION

Expert

EMPLOYEE ENGAGEMENT

Expert

EMPLOYEE PERFORMANCE MANAGEMENT

Expert

HUMAN RESOURCE STRATEGY

Expert

ORGANIZATIONAL DEVELOPMENT

Intermediate

PRODUCTIVITY IMPROVEMENT

Expert

TALENT MANAGEMENT

Intermediate

Languages

English

Expert

Hindi

Native Speaker

Punjabi

Intermediate

Hobbies and interests

Reading
Travelling