Regional Business Development Manager
fine hygienic holdings
Total years of experience :26 years, 10 Months
Key Result Areas:
⦁ Preparing annual business plan by the country
⦁ Identifying new business opportunities through new product launches, market creation, expansion and diversification
⦁ Directing cross-functional teams using interactive and motivational leadership, achieving cost-efficiency
⦁ Showcasing progress in stakeholder management for an unhindered process flow & channel optimization
⦁ Ensuring:
⦁ Trade spend efficiency strengthening
⦁ Distributor development & penetration
⦁ Market Mapping to identify gaps, to ensure proper distribution of all SKU’s in the territory
⦁ Sales target achievement on monthly basis along with collection and monitoring of market movements
⦁ Profitability/revenue increment
⦁ Achieving projected EBITDA and P&L management
⦁ Tracking competitor’s strategy through market intelligence and developing the counter plans
⦁ Developing:
⦁ distributors schemes for particular geography to attain higher market share and counter competition
⦁ viable services pipeline while cultivating healthy relations for repeat business
⦁ Managing business operations through business development procedures, winning sales & marketing strategies, channel/distribution standards and guidelines
⦁ Reviewing channel-wise, category wise, SKU wise, distributor wise & Sales Person wise data to understand the implication of spending and overall profitability
⦁ Streamlining the operations of the category teams and various service groups for ensuring effective delivery of solutions keeping in consideration the pre-discussed parameters for different segments as well as ensuring consistent achievement of the marketing targets
⦁ Setting KRAs for KROs & DESs; expanding distribution through the strong network in the market
Jul’07-Feb’18: Country Manager - Oman Qatar & Bahrain & Developing Countries
Highlights:
⦁ Spearheaded P&L by Country; achieved outstanding results in terms of EBITDA
⦁ Led in-store excellence program- Availability, Presence in shelf, Activations and Pricing tactics
⦁ Participated in selection and appointment of distributors
⦁ Improved Market share by category and became the leader in the Tissue Paper category by 2016
A study on Business expansion of Steel and Industrial forgings . Project done with Steel Authority of India.