Head of Product
Alshaya Group
Total years of experience :11 years, 4 Months
Deliver the overall product vision and strategy for in-store digital technologies and customer journeys
Lead multiple product streams in collaboration with cross functional teams to successfully develop and launch products as per the roadmap
Collaborate with retail brand teams and monitor in-store retail digital product performance and make data-driven decisions to optimize the product.
Delivered Alshaya’s Omnichannel digital transformation blueprint across core strategic outcomes
Established product management as part of Alshaya's Digital Hub, eCom, Loyalty, Data, Payment, and In store teams
Delivered Product Owners Community of Practice and established new ways of working
Launched Alshaya's first native colleague super app, unlocking endless aisle capabilities, SSO, mobile POS, stock visibility etc.
Launched Digital Receipts service across Alshaya stores in 1300+ stores in 9 MENA markets
Spearheaded Alshaya's Digital Hub with product teams in eCom, Loyalty, Data, Payment, and Instore
Set up Product Owners Community of Practice and established new ways of working promoting a product and agile mindset
Lead omni channel customer experience with a variety of roles
Optimized Service Metrics Standards with NPS, CSAT and retail service quality assurance on field across 10 countries in MENA
Led a team of 35 individuals based in UAE, KSA and KUWAIT, LEBANON under five main streams.
1. Service Metrics and Measurement
2. Service Education
3. Field Service Support
4. Rewards and Recognition
5. Service Communication