Bilal Ahmed, Business Development Manager

Bilal Ahmed

Business Development Manager

TD Synnex

Location
Canada - Ontario
Education
Master's degree, Marketing
Experience
17 years, 2 Months

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Work Experience

Total years of experience :17 years, 2 Months

Business Development Manager at TD Synnex
  • Canada - Mississauga
  • My current job since February 2021

• Orchestrated enrollment, enablement, and execution campaigns to fortify channel breadth, penetrating deeper into data center and cloud markets for premiere partners, resulting in a 28% year-over-year market reach growth.
• Spearheaded Quarterly Business Reviews (QBRs) and facilitated comprehensive enablement sessions with pre-sales, sales, and marketing teams, ensuring meticulous relationship management and seamless end-to-end deal orchestration.
• Collaborated closely with logistics teams to streamline operations processes, contributing significantly to exceeding annual revenue targets by 109% and securing a commanding 45% market share.
• Developed and executed strategic plans to achieve channel sales targets and objectives.
• Analyzed market trends and competitor activities to identify new opportunities and areas for growth within the channel.
• Implemented and managed channel programs, incentives, and promotions to drive partner engagement and performance.
• Negotiated and finalized agreements, contracts, and terms with channel partners, ensuring alignment with company goals and policies.

Business Development Manager at Tech Data Canada
  • Canada - Mississauga
  • July 2019 to January 2021

• Exceeded sales targets by 145%, driving revenue growth through efective partner enablement and strategic account management.
• Orchestrated enablement sessions and developed clear operational processes for renewals, streamlining the quote-to-order process and ensuring seamless customer experience.
• Nurtured strategic relationships with key channel partners, driving business development and market expansion.
• Regularly assessed the efectiveness of channel programs and made recommendations for improvements.

Sales & Marketing Specialist at Nexus Cellular
  • Canada - Mississauga
  • July 2018 to September 2018

• Converted 40% of sales opportunities via inbound follow-ups and outbound calls/emails to closed sales.
• Exceeded daily sales goals by 105% through cross-selling and promoting additional products.

Regional Sales Manager at Redington Saudi Arabia Distribution Co.
  • Saudi Arabia - Riyadh
  • April 2014 to March 2018

• Managed a team of 8 direct reports with a total revenue of over USD 100 million/year.
• Negotiated and established contracts with tier 2 partners, leading to a 20% market share gain and a 3% overall margin increase.
• Monitored performance, provided daily coaching, and addressed non-performance issues to support channel sales plan.
• Conducted quarterly business reviews with partners, both onsite and remotely.
• Resolved customer-related issues in partnership with channel partners.

Business Manager at Redington Saudi Arabia Distribution Co.
  • Saudi Arabia - Riyadh
  • April 2013 to March 2014

• Enhanced revenue from USD 10M to USD 20M and profitability across the business unit.
• Fostered strong partner relationships, resulting in increased customer satisfaction and repeat business.
• Developed and maintained strong relationships with existing channel partners, ensuring their satisfaction and commitment to mutual success.

Product Manager at Redington Saudi Arabia Distribution Co.
  • Saudi Arabia - Riyadh
  • March 2011 to April 2013

• Grew market share from 4% to 25% in 2 years with revenue, P&L, customer service, and retention metrics.

Senior Business Consultant at Intellview Business Consultants
  • Saudi Arabia - Jeddah
  • June 2009 to February 2011

• Coached partners on company policies, procedures, and best practices to enhance operational eficiency and productivity.

Marketing & Operations Director at Second Cup Cofee Co
  • Saudi Arabia - Jeddah
  • October 2005 to May 2009

• Developed and executed marketing strategies to drive new store growth, revenue generation, and brand visibility, leveraging SEO, social media, and video campaigns.
• Led multi-functional teams, providing strategic direction and operational guidance to achieve business objectives and KPIs.
• Provided market insights and competitive analysis, influencing strategic decisions to capitalize on emerging trends and customer preferences.
• Collaborated cross-functionally to align marketing activities with business goals, driving revenue growth and profitability.

Education

Master's degree, Marketing
  • at Robert Gordon University
  • January 2024

:

Bachelor's degree, Business Administration
  • at Robert Gordon University Aberdeen
  • January 2024

:

Specialties & Skills

Multi channel Marketing
Marketing Strategy
Product Management
Partner Engagement
Channel Expansion
REVENUE GROWTH
MARKET SHARE
OPERATIONS
MARKETING STRATEGIES
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
COMPETITIVE ANALYSIS
MANAGEMENT
STREAMLINING
CUSTOMER EXPERIENCE
LEADERSHIP
MARKETING
STRATEGIC
BRAND MANAGEMENT
ACQUISITIONS
BUDGETING
BUSINESS DEVELOPMENT
COACHING