Bilal Ahmed

RESEARCH PROJECT UNDERTAKEN • Title Conducted qualitative research on marketing and promotion of Halal food • Place Cardiff University (U.K) • Role Analyst • Duration 18th June 2012 - 18 September • Synopsis The research was comprised within twenty interviews and questionnaires with the halal food consumers and local shop owners & food chain employees including subway and McDonald store in Cardiff. The research was resulted in the facts that 70-80% of people consume halal food due to religious and safety factors whereas companies and restaurants utilize these factors to market and promote halal food by Using halal logo and certifications.