Digital Marketing Coordinator
Obagi
Total years of experience :6 years, 2 Months
- Conceptualized and executed creative visuals for Obagi Medical Spa marketing campaigns, resulting in a 30% increase in user engagement.
- Spearheaded the development of innovative visual strategies, leading to a 25% boost in brand recognition within the target demographic.
- Produced visually appealing Instagram posts, driving a 40% rise in user interaction and a 35% growth in follower base over 1 year.
- Architected impactful E-Newsletters with tailored messaging and performance analysis, achieving a 15% uptick in open rates and a 10% increase in click-through rates, effectively showcasing offers, updates, and brand storytelling.
- Designed impactful posters for digital and physical distribution, contributing to a 20% increase in brand visibility across multiple channels.
- Optimized prescription sheet design to highlight key product information, leading to a 20% increase in cross-selling opportunities and a 15% boost in average order value.
- Directed marketing efforts, implementing a data-driven brand strategy that led to a 15% increase in market share, leveraging insights from trend analysis, consumer behavior, and digital innovations.
- Designed visually engaging proposals leading to increase in proposal acceptance and in client conversion rates.
- Implemented strategic branding direction and guidelines leading to a consistent brand image across all platforms.
- Productively pitch ideas and present the creative vision clearly to clients and team members.
- Engaged in all aspects of the brand’s visual representation, including digital campaigns, web design, and content marketing, resulting in a 25% increase in online engagement and website traffic.
- Generated social media post campaigns leading to a 30% increase in engagement and a 15% growth in follower base over 4 months.
- Created comprehensive company profiles and developed business models leading to in increase in investor interest.
- Contributing to the implementation of Marketing Strategy by creating programs, concepts, presentations, communication formats.
- Steering projects from inception to completion, I drove a 50% improvement in brand perception and a 20% surge in customer acquisition, positioning the brand as an industry leader.
- Managed 10+ end-to-end marketing projects, resulting in a 20% increase in website traffic and a 15% rise in user engagement.
- Influenced effective copywriting for various marketing materials, increasing click-through rates by 10% and ensuring brand consistency across all channels.
- Spearheaded the development of visually appealing artwork and layouts, leading to a 25% increase in social media followers and a 30% boost in organic reach.
- Designed labels, packaging, and advertising materials for cosmetics and healthcare products, resulting in a 15% increase in product sales and brand awareness.
- Implemented innovative input for key projects and events, resulting in a 20% increase in event attendance and positive feedback from customers.
- Infused creativity into marketing strategies, resulting in a 10% increase in brand recognition and a 15% improvement in customer loyalty.
- Led the creation of engaging social media graphics, leading to a 40% increase in social media engagement and a 20% growth in follower base.
- Collaborated with the web team to enhance the online presence, resulting in a 25% decrease in bounce rates and a 20% increase in time spent on the company's website.
- Coordinated operational processes such as product launches, ensuring timely delivery and a 95% customer satisfaction rate.
- Implemented process improvements, resulting in a 30% increase in team efficiency and a 20% reduction in project turnaround time.
- Created monthly social media calendar and reports
- Managed social media campaigns that met team brief & budget
- Generated leads through promotions and offers on website sections, aligned with sponsored banners and e-newsletters
- Designed graphics and videos for various social channels
- Ensured artwork approvals were met
- Conducted comprehensive competitor analysis to identify market gaps; leveraged insights to develop winning pitch strategies resulting in 15% increase in client acquisition.
- Scheduling monthly calendar posts from visuals and captions.
- Moderating of accounts in through Business Suite and Google Reviews.
- Competitor analysis and ideation for pitches. Studying competitors' presence across social media and insights from social insider.
Accounts: Rosewood Hotel Jeddah - KSA, The Galleria Hotel Jeddah - KSA, Gawamen App - KSA, Porsche - KSA, Porsche Design - KSA, Abeer Medical Group - KSA, Zagzoog Electronics - KSA, Yamaha Motors - Middle East, Play-Doh Arabia - UAE, Hasbro Gaming - UAE, Bear properties - Lebanon, Sioufi & Co - Lebanon
- Build effective social media strategy focusing on organic followers’ growth and engagement rate to generate quality business leads
- Managing the social media pages of 10 accounts including copywriting of captions in English and Arabic; to name few: Village County Club - Lebanon, Evony Musks - Kuwait, Doggys Cattys - UAE, Baakline Montessori Nursery - Lebanon
- Communicating clients’ objectives and educating the designing team on brand themes, to ensure delivering creative promotional materials
- Working very closely with the client on understanding their brand guidelines /vision and briefing the developers for the App/Web build
- Spearheads social media marketing campaigns and strategies
- Maintains the brand message across social media platforms
- Creates content in various media formats to drive engagement and conversion
- Uses metrics and analytical tools to improve and maximize campaigns
- Conducts research
- Creating graphics, audiovisual, and design web
- Accounts: Guanabana Resort, Martelo Chimneys, Birds Nursery, Bella Mare Resort, Stamina Gym, Mustapha Mattar Music Composer, Nada Mawlawi Activist, Murex Industries and Trading, Fantastix Events & Weddings, etc.
- Create a buyer persona through Hubspot; Conduct research and surveys to better understand our buyer persona(s) and drive content creation that relates to customer acquisition and retention
- Planning and stay connected with different departments through slack improved the ability to work hybrid and segment the workflow to create a space for every project
- Customize work boards and lists through Trello to follow up on projects and organize tasks to meet deadlines
- Produce daily visuals through social media stories, with attention to detail to communicate brand message and engage the brand community
- Deliver measurable lead-gen and awareness
- Managed all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction
- Developed engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
- Worked with other departments to develop social media timelines, ad campaigns, or other brand messages
- Coordinated social media messaging with communication department and department managers
- Monitoring the hashtags #Beirutmarathon #Anamaaki
- Creating the needed social media reports
- Follow-up on necessary projects
- Assist in the creation of blog posts
- Assist in the consolidation of race-related activations
Dunkin Donuts & Jelly Belly ice cream
- Handling Digital Marketing content
- Deep insight into the Social Media Strategy & Effectiveness
- Bidding strategies: Facebook Business Manager, Google AdWords, Google Display Network (GDN)
- Over-all strategy for current and upcoming campaigns
- Spending methods: Cut-cost and save money
- Dunkin’ Donuts deliverables designed for ARN website:
a)SMS pop up designed banner
b)Leaderboard
c)Middle page unit
d)Tagline
- Launching Dunkin Donuts radio campaign for March - April on Virgin:
a)Approvals from Dunkin Donuts marketing department
b)Confirm English script, aligned with Arabic translation
c)Finalize on Voice over options
d)Install music background and generics
e)Allocate radio spots and timings
f)Receive sample and share Dunkin Donuts before going on air
- Up-to-date with UAE leading radio station for upcoming events and Roadshow, to sponsor Dunkin Donuts
- Activation events from Virgin RadioTeam - powered by Dunkin Donuts.
- Virgin Radio Team and Dunkin Donuts dual branded bags, branded T-shirts, and banners
- Monitor and track @dunkindonutsuae @jellybellyicecream
- Developing projects from scratch to release (i.e.: flyers, carrousel, gif, branding, digital banners) under the supervision of the Business Director
- Drafting Quotations and estimates on different projects and communicating it to clients
- Discussing and briefing projects with creative advertisers, copywriters and art directors
- Implement, innovate, and pass creative briefs
- Debrief creatives on adjustments
- Follow up on studio: designers, art directors, creative directors, and copywriters
Accounts
- La Boutique Chocolat (LBC) co-branding with The Green Planet (TGP) competition among schools/ artists to stretch their imaginations in the Tropic Art Competition
- Red Bull - Qatar airport branding (key visual, #Hashtags, and tagline)
- Red Bull and Pizza-Hut activation
- Pizza Hut commercial shooting for February advertisement
- Pizza Hut uniform branding
- Roxy Cinema movie flyers
- Roxy Vouchers - fresh designs of launching new class names
- Roxy website and digital implementations
- Bvlgari Furniture Packages - Brochure - Insertions
- Blue Waters - Launching campaign (key visual, leader board, mpu, skyscraper, carousel, Instagram story)
I pursued a Bachelor of Arts (BA) Degree in Advertising and Marketing, where I gained in-depth knowledge and expertise in the dynamic field of advertising and marketing strategies. The program provided a comprehensive understanding of consumer behavior, market trends, advertising campaigns, and effective communication strategies. Through hands-on projects and coursework, I honed my skills in creating impactful marketing campaigns, understanding target audiences, and utilizing various media platforms to deliver compelling brand messages. This education equipped me with the foundation to excel in the ever-evolving world of advertising and marketing.
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