Specialist Micro segmentation (Core) - Business Intelligence
telenor pakistan (norway tel group)
Total years of experience :17 years, 0 Months
- Use Micro-segmentation as a strategic tool for retention and ARPU enhancement
- Do effective product marketing by targeting the right customer segment
- Develop effective value propositions for target segment
Warid Telecom (Joint Venture of Abu Dhabi Group and SingTel)
Senior Executive Pricing & Analysis
o Perform detailed level ARPU and profitability analysis of all Warid packages and products
o Liaison with all segment managers to communicate and monitor target and actual performance in terms of ARPU and subscribers
o Assisting in new product launch exercises by performing cost & revenue assessments to come up with efficient tariff rates
o Determine current marketing and pricing trends and evaluate competitive strategies against the current tariff rates
o Preparing presentations and reports to evaluate and explain revenue movement in terms of package and any possible cannibalization internally and externally
o Using BI tools at operational end such as SAS for providing management with overall visibility via customized reports.
o 6 + 12 months forecasting of revenues, sales, net additions, active subscribers in line with commercial strategy
Achievements:
Was Part of a Multi skill working group which developed 5 year business plan for the company
Developed voice packages & VAS bundles specifically targeting youth segment
Developed business cases for location based charging