Research and Marketing - Senior Executive
FUELON FZC
Total years of experience :11 years, 6 Months
• Assisted in designing and conducting market research studies, competition analysis and market intelligence reports. Turned raw data into meaningful analytical insights
• Serviced 13 of the local and international clients by providing support, information and guidance, research and recommending new opportunities.
• Contributed to a 14% increase in sales in 2015 by epowering and supporting business development team
> \[Project 1\] Successfully met deadlines for Market Research project for CPC (Construction Products Holding Company in Saudi Arabia)
• Worked in close liaison with the client on the research project, deadlines, methodology and cost
• Designed interview questionnaires (CATI, CAPI and PAPI), briefed interviewers and carried out over 200 interviews
• Drafted 1250 pages long insightful Analysis Report with a team of two and worked on the entire presentation deck of 235 slides.
> \[Project 2\] Over achieved target by selling 35 copies of syndicated market research report; ‘Iran Market Intelligence Report’ to logistic companies in Europe.
• Active part of team, managing clients; BAT (British American Tobacco a.k.a. PTC in Pakistan) and Telenor (Mobile Network Provider)
• Developed and improved research plans based on the client brief
• Independently designed and drafted all questionnaires for surveys and interviews carried along retail audit. Briefed data collecting teams and moderated two focus groups.
• Drafted and presented detailed reports monthly, turning raw data into actionable insights for client
• Worked on Business Development and successfully added one more client to company’s portfolio
> Clients Serviced: Toyota, Nestle, Pepsi, Ogilvy and Mather, British-American Tobacco, Telenor and Ufone (Telecommunication)
• Successfully boosted sales up by 27% (2012-13) by leading the entire team of Business Development in three cities and by efficiently planning and executing advertising through billboards, magazines and newspaper with an annual budget allocated $18, 000
• Kept a robust follow up on procurement, production and finance teams to ensure timely deliveries and better customer satisfaction
• Developed website, carried out SEO and Google Adwords and used PPC for effective marketing apart from using Social Media Marketing
• Coined the idea, planned and successfully launched domestic furniture line with team.
•Assisted teams servicing clients Toyota, Nestle, Pepsi, Ufone and Warid, with drafting and translating questionnaires, making transciptions and taking notes from surveys, interviews and focus groups.
•Assisted field teams for learning by shadowing