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Bilihatu Abebe, Senior Resource Mobilization Officer

Bilihatu Abebe

Senior Resource Mobilization Officer·ENAT BANK

Ethiopia

Master's degree, Financial Engineering (Ongoing)

Work experience

Total years of experience: 9 years, 2 months

Senior Resource Mobilization Officer

May 2025 - Present

ENAT BANK

Addis Ababa, Ethiopia

May 2025 - Present

Strategic lead for deposit growth and portfolio performance across a network of 65
branches, managing over ETB 9+ billion in deposits.
• Originated and grew high-value corporate relationships, directly boosting trade
finance and deposit inflows across the entire branch network.
• Designed a multi-channel customer acquisition framework that delivered 115%+
growth in total customer base.
• Created HNWI and SME engagement strategies that lifted client retention by
20% and deepened product cross-sell — the same relationship-deepening skill
sought in wealth management.
• Prepared weekly data-driven performance insights for regional management,
enabling quick tactical moves.
• Monitored branches under my domain through strict daily follow-ups.
Company industry:
Banking
Job role:
Sales

District Resource Mobilization Officer

April 2024 - May 2025

Enat Bank

Addis Ababa, Ethiopia

April 2024 - May 2025

Managed deposit mobilization and portfolio growth for an assigned district, laying the
groundwork for the current senior-level role.
• Led deposit growth initiatives across the districts branches, consistently
achieving/exceeding targets and qualifying for promotion to a regional remit.
• Built and nurtured relationships with mid-market corporate clients and SMEs,
progressively expanding the districts deposit book.
• Collaborated with branch managers to implement KPI tracking and
performance routines later scaled across the wider network.
• Monitored branches under my domain through strict daily follow-ups.
Company industry:
Banking

Marketing Officer

March 2023 - April 2024

Enat Bank

Addis Ababa, Ethiopia

March 2023 - April 2024

Blended banking product knowledge with creative growth marketing.
• Scaled the banks social media presence from 500 to 15, 000+ followers (2, 900%
growth) through targeted content and campaigns.
• Launched digital acquisition campaigns that lowered cost-per-customer while
increasing product uptake.
• Designed/produced high-quality marketing videos and visual content for ATM
screens, digital platforms, and major campaigns, including brochures, flyers,
and billboards.
• Developed an internal-use website to improve operational efficiency and
contributed to the banks formal media policy development.
Company industry:
Banking
Job role:
Marketing and PR

Branch Cash Administrator

January 2020 - March 2023

Enat Bank

Addis Ababa, Ethiopia

January 2020 - March 2023

Managed all cash operations, team supervision, and compliance for a high-volume
branch.
• Managed daily vault operations exceeding ETB 5 million with absolute accuracy
— zero discrepancies and flawless audit results over three years.
• Supervised teller teams, embedding robust KYC/AML and operational risk
controls.
• Re-engineered reconciliation procedures, reducing cash discrepancies by 90%.
• Managed payroll processing for branch staff and external partner
organizations.
• Coordinated branch staffs in the daily outdoor (door-to-door) marketing to
promote the bank and its products/services.
Company industry:
Banking

Branch Cash Administrator

September 2017 - July 2018

Enat Bank

Addis Ababa, Ethiopia

September 2017 - July 2018

Managed all cash operations, team supervision, and compliance for a high-volume
branch.
• Managed daily vault operations exceeding ETB 5 million with absolute accuracy
— zero discrepancies and flawless audit results over three years.
• Supervised teller teams, embedding robust KYC/AML and operational risk
controls.
• Re-engineered reconciliation procedures, reducing cash discrepancies by 90%.
• Managed payroll processing for branch staff and external partner
organizations.
• Coordinated branch staffs in the daily outdoor (door-to-door) marketing to
promote the bank and its products/services.
Company industry:
Banking
Job role:
Banking

Customer Service Officer

June 2016 - September 2017

BUNNA BANK

Addis Ababa, Ethiopia

June 2016 - September 2017

• Provided daily customer support and transaction management, achieving high
customer satisfaction scores.
• Promoted financial products to customers, leading to a measurable increase in
product adoption and implementing service improvements that reduced
complaint resolution time.
• Increased product adoption through needs-based cross-selling of loans,
overdrafts, and trade services.
Company industry:
Banking
Job role:
Customer Service and Call Center

Trainee Banker

November 2015 - June 2016

Bunna Bank

Addis Ababa, Ethiopia

November 2015 - June 2016

• Completed an intensive rotational training program covering credit, operations,
trade finance, and retail banking, building a strong all-round banking
foundation.
• Assisted daily customer support and transaction management, and
preparation of monthly financial reports and participated in customer outreach
programs to expand branch visibility.
Company industry:
Banking
Job role:
Accounting and Auditing

Education

WorldQuant University

July 2027

July 2027

Master's degree, Financial Engineering (Ongoing)

United States

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Adigrat University

July 2015

July 2015

Bachelor's degree, Accounting

Ethiopia

Skills

Sales
Expert
Sales
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Customer Service
Expert
Customer Service
Expert
Web Development
Expert
Web Development
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Adobe Suite
Expert
Adobe Suite
Expert
Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
Cashiering
Expert
Cashiering
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Management
Expert
Management
Expert
Accounting
Expert
Accounting
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Data Entry
Expert
Data Entry
Expert
Customer Care
Expert
Customer Care
Expert
Call Center
Expert
Call Center
Expert
Banking
Expert
Banking
Expert
Project Management
Intermediate
Project Management
Intermediate
Business Development
Expert
Business Development
Expert
ACQUISITION PROCESSES
Intermediate
ACQUISITION PROCESSES
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CONSTRUCTION
Intermediate
CONSTRUCTION
Intermediate
FINANCIAL SERVICES
Intermediate
FINANCIAL SERVICES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
PERFORMANCE MANAGEMENT
Intermediate
RESOURCEFULNESS
Intermediate
RESOURCEFULNESS
Intermediate

Social profiles

Facebook
Facebook
facebook.com/bilihatuabebeg

X
X
x.com/bilihatuabebe

Instagram
Instagram
instagram.com/bilihatuabebe

Medium
Medium
medium.com/@bilihatuabebe

Youtube
Youtube
youtube.com/user/bilihatuabebe

Github
Github
github.com/bilihatuabebe

Languages

English
Expert
Afrikaans
Expert
Amharic
Native Speaker

Training and Certifications

Certifications
Understanding of Phishing-Enat
Data protection and Customer Privacy-Enat
ISO/IEC 27001
Performance Culture, Service Excellence & Professional
Work Ethics & Institutional Culture-Nolawi
Peachtree Accounting-Adigrat
Digital Finance for Inclusion-EIFS
Customer Relationship Management-EIFS
Non-Life Insurance Sales-EIFS
Financial Statement Analysis
B2B Supply Chain Management
Graphic Design-Alison
AI Marketing-Alison
Digital Marketing-HubSpot
ICT Club Presidency
Peachtree Accounting
Digital Finance for Inclusion
Customer Relationship Management
Graphic Design
ISO/IEC 27001 ISMS
Non-Life Insurance Sales
B2B Supply Chain Management
Financial Statement Analysis
AI Marketing
Digital Marketing

Hobbies

  • ReadingSportsHelping Seminars /Webinar attending Meditation Prayer