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Binoy Joseph, General Manager

Binoy Joseph

General Manager·GlowAddds

India

Bachelor's degree, Mass Communication and Video Production

Work experience

Total years of experience: 25 years, 2 months

General Manager

June 2017 - Present

GlowAddds

Al Kuwait, Kuwait

June 2017 - Present

The company was established as an advertising agency to focus on the emerging taxi-top advertising business in Kuwait. Currently transforming the business model into a full-fledged communications studio, having initiated projects with KIPCO Group and Trade Links Pvt Ltd. I oversee all operations of this studio, including people, projects and finance.

Company industry:
Marketing
Job role:
Marketing and PR

General Manager, Service Delivery

April 2012 - April 2017

Accenture Services Private Ltd

Bengaluru, India

April 2012 - April 2017

Having joined Accenture as an Associate Manager to provide communications support for one of its internal businesses, I identified clear potential for additional levels of communication and collaboration across the organisation. Established a new Communications Center of Excellence and in a short span of 3 years, was promoted to General Manager, supporting over 25 internal divisions.
• Implemented focused communications, multiple collaboration tools and loyalty programmes, increasing Accenture Digital’s employee engagement by over 90%
• Grew the internal communications budget from USD $65, 000 to over USD $750, 000 per year
• Turned the yearly in-person Global Conference virtual, saving Accenture over USD $450, 000 a year
• Led a training and certification programme for an ERP offering, creating over 6000 upskilled employees
• Managed the external social media accounts (Twitter and LinkedIn) for Accenture Global Technology Managing Partner
• Recognised and awarded by Senior Accenture Business Leaders for changing the way Accenture communicates, and rated “Outstanding Performer” for four consecutive years (2013-16)

Company industry:
Software Development
Job role:
Marketing and PR

Project Lead and Senior Writer

April 2007 - December 2011

IBM India Pvt. Ltd

Bengaluru, India

April 2007 - December 2011

Joined IBM as a content manager (on contract) and within a year was absorbed as a permanent employee in a Project Lead role. I managed a team of content developers (writers, designers and Web developers) creating marketing material for the Global Sales and Distribution division of IBM. Demonstrated excellent resource and project management skills, growing the team from 6 to 26.
• Handpicked to attend a 3-week onsite IBM Cloud Social Media Residency in the US
• Rated outstanding performer for three consecutive years at IBM (2009, 2010 & 2011)
• Led the CSR efforts of the division, engaging with over 500 employees and multiple NGOs

Company industry:
IT Services
Job role:
Marketing and PR

CENTER HEAD, UNHCR & DON BOSCO ASHALAYAM, INDIA

July 2000 - October 2006

Don Bosco Ashalayam

Delhi, India

July 2000 - October 2006

Established the placement cell for Afghanistan and Myanmar refugees in Delhi, India, in collaboration with the United Nations High
Commissioner for Refugees (UNHCR). Conceptualised, implemented and monitored the refugee self-reliance programme, placing over 250 refugees in suitable jobs across the national capital region. The program continues to run to this day.

Company industry:
Other Business Support Services
Job role:
Writing and Journalism

Education

North Eastern Hill University

March 2008

March 2008

Bachelor's degree, Mass Communication and Video Production

India

GPA (percentage): 78%

GPA (percentage): 78%

Bachelor of Arts in Mass Communication and Video Production. Fourth Rank Holder from North Eastern Hill University, Shillong, Meghalaya.
View attachment

Skills

Digital Marketing
Expert
Digital Marketing
Expert
People Management
Expert
People Management
Expert
Marketing Communications
Expert
Marketing Communications
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Project Management
Expert
Project Management
Expert
Internal Communications
Expert
Internal Communications
Expert
People Management
Expert
People Management
Expert
Training and onboarding
Expert
Training and onboarding
Expert
Program Management
Expert
Program Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Project Management
Expert
Project Management
Expert
Internal Communications
Expert
Internal Communications
Expert

Languages

English
Expert
Hindi
Expert
Malayalam
Expert

Hobbies

  • Playing the keyboard
    Was an accomplished keyboardist in the local church. Have performed in various gatherings