Marketing Executive
UrbanBuz
Total years of experience :15 years, 1 Months
UrbanBuz - Dubai, UAE
UrbanBuz is the only full solution digital loyalty platform in the region helping businesses build their customer database, increase their customer retention and offer strategies and tools to acquire new clients.
Responsibilities and Results
• Informing businesses about the benefits of having their own customized loyalty programme
• Loyalty management & marketing consulting about building a customer database, reaching to right customers, having detailed customer information, retaining their clients and acquiring new clients
• Strategizing to create new business leads and turn current prospects into partners
• Key account managementof the partners by developing a core understanding of their unique business needs within their industry
• Creating business development strategy for expanding UrbanBuz market share in the UAE market
• Conducting regular SWOT and competitor analysis to strategically position UrbanBuz platform and differentiate its services
• Managing clients information on a CRM software - Salesforce
Marketing & Business Development Manager (11/2012-5/2013)
Gold Computer & Electronics Group
Lee Cooper International- Istanbul, Turkey
Responsibilities and Results
• Establishing watch licensee agreements worldwide on behalf of Lee Cooper International
• Expanding the brand portfolio
• Acquiring and managing brand relationships
• Expanding and managing worldwide distributor network
• Analyzing branding, positioning and target audience suitable for different watch markets in Asia, Europe, Middle East and America
• Directing all relationship with Lee Cooper UK headquarters
• Responsible for all printed and digital marketing, PR and marcom activities
Design Medialand LLC - Washington, D.C., USA
Responsibilities and Results
• Prepared corporate presentations and media kits.
• Managed corporate branding and PR activities through the preparation and the run of TV ads in DHF prime time.
• Led projects for Sarisayfalar.us and Lyciacollection.com
➢ Sarisayfalar.us
• Formed Turkish companies' listing through data mining.
• Responsible for the content management and update of the website: articles, classifieds, Turkish events in US
• Responsible for the social media management of the company and
Sarisayfalar.us: maintaining Facebook, Youtube, Twitter and Linkedin
• Added "career in Turkish corporations" section that connects Turkish
businesses to Turks living in US.
➢ Potomac Marketing (Lyciacollection.com)
• Procured services including branding (logo, flyer, packaging design) and creation of e-commerce website.
Marketing & Brand Management Supervisor (9/2010-9/2011)
HSBC Headquarter - Istanbul, Turkey
Recognition
• The fastest promotion within banking industry: 2 years
(accounts total 17% of the Advantage Card volume)
Responsibilities and Results
• Performed successful portfolio management in 8 different industries: ➢ Home Sector
* Furniture - İstikbal, Bellona, Yataş, Doğtaş, Kelebek, Alfemo etc
* Cooling & Heating - Vaillant, DemirDöküm, Bosch, Ariston etc
* Home Textile - Taç, Linens, Brillant etc
* Glassware - Porland, Paşabahçe, KütahyaPorselen, Güral etc
* Small Home Appliances - Tefal, Esse, Bernardo etc
* Floors & Ceilings - Kale, Bien Seramik, YurtbaySeramik etc
* Electronic & Home Retailer - Evkur
➢ Insurance Sector
• Increased Advantage Card profitability, volume and share by focusing on industry-specific consumer needs
• Highest acquisition number of new partner firms: Allianz, BaşakGroupama, GroupamaEmeklilik, Anadolu Hayat Emeklilik,
AnadoluSigorta, Ariston Thermo, Bosch Thermo, Bien Seramik (Total
Number: 9 within 9 months)
• In charge of all digital marketing activities of the department
(E-newsletters, mailing, advantage.com.tr, statements, sms)
• Led cross-functional teams to assure execution of campaigns
Recognition
•The junior brand manager to take charge of the big key accounts within 6 months
Responsibilities and Results
•Performed successful portfolio management in 5 different industries:
Tourism Sector - All Hotels, Fitness Centers, Travel Agencies, Airlines
Entertainment -Biletix
Electronic Retailers -Teknosa, Media Markt, Electro World, Darty, Best Buy
DIY Stores -Bauhaus, Baumax, Praktiker, Leroy Merlin
Automotive Sector
•Created campaign strategiesthrough industry analysis (60 campaigns in 5 industries)
Sponsorships with Teknosa, Jolly Tour, Touristica, Gezisitesi and Odeon Tours
Assistant Brand Manager (04/2008-06/2008)
Tula Foods LLC - Chicago, Ill.
Responsibilities and Results
• Structured go-to-market strategy of the first yogurt product with whey protein
• Assisted pricing adjustments, packaging changes and refining positioning
• Executed Digital Marketing Strategy
Leadership Positions
Major: Economics, Minor: Industrial Engineering