Sr. Manager –SMB Channels & Partnership/Business
etisalat
Total years of experience :27 years, 1 Months
Serves pat of the management team that drives thought leadership in channel partner strategy, SME transformation & segmentation, appointment of new channels, Product and go to market strategy.
Develop and manage indirect partners, team of Channel sales managers, setting up sales targets and commission scheme for the channels.
Leads, sells, and manages multiple engagements focused on the development of business and sales strategy, business cases and profitability, new alliances and bundle products and services
Support sales channels in customer meetings, customized offerings and partner training.
Work together with Segment marketing team to launch new services and upsell campaigns.
Contributes in the development of account strategies to support and win the target group of customers.
Contributed to over 50% channel sales growth in 6 months by launching new programs.
Awarded Outstanding Project Contribution Award for the mobile number portability turn around.
Member of SMB transformation team to launch cluster based sales & marketing initiatives.
Key member of the management team to drive channel sales, development and management. Serves part of the management team that drives thought leadership in channel partner strategy, SME transformation, customer segmentation, appointment of new channels and go to market strategy for SMB segment in UAE.
Managed Enterprise postpaid mobile product portfolio.
Managed all aspect of enterprise mobile portfolio such as product concept & design, pricing, financial business case, BRD (Business requirement document), regulatory approvals, go-to-market strategy, channel readiness and product launch.
Coordinated, influenced and oversaw Marcom (communication) decisions and activities to launch various products.
Implemented marketing and commercial Strategy, tactics, device bundling, promotions and roadmap for all business postpaid mobile products and proposition.
Served as product evangelist in customer meetings, roadshows, product presentation, Sales Training and other sales activities.
Major contributor creating new segmentation, Bring your own device (BYOD) strategy for SME/large enterprise segment.
Achieved over $ 100 million incremental revenue, 200K incremental subscriptions in 8 months by launching new products, differentiated marketing strategy, roadshows and promotions.
Awarded best “Project leader” Outstanding Project Contribution Award for the year 2013 for the launch of new product for incremental revenue generation and improved customer experience
A customer facing hunting and farming role to promote Core Telco/Digital services & ICT solution to large enterprise customers & Public sectors. Provided pre-sales support for any non-standard complex solution and worked as a trusted advisor for enterprise customers in various industry verticals like oil & energy, Banking & Finance, conglomerates and Government sectors.
Sumitomo Corporation, http://www.sumitomocorp.co.jp/english is one of the largest Japanese conglomerates with revenue over US $ 29 billion and operations in 140 countries
Performed Sales and Business Development of carrier telecom infrastructure products to Telecom service providers in the region (Microwave communication, Fibre optic cables, Fibre to Home, PABX, IP telephony & unified communication products)
Appointed, Developed channel partner network to launch and market enterprise telephony products
Developed enterprise telephony business from startup level for enterprise market verticals like Oil & Gas, large conglomerates & Govt. enterprises
Managed alliance with manufacturing units (NEC, Fujikura), business partners and indirect channel partner.
Achieved sales quote of USD 20 million consistently and contributed to year on year revenue growth.
Closed large value contract for Microwave and Fibre cable valued over 8-12 Million USD.
Sales, Business development, account management
Strathclyde is top ranked Business school in the world. Strathclyde is one of only less than 1% business schools in the world to hold international accreditation from the 3 business education hallmarks of excellence – AMBA, AACSB and EQUIS.
Post Graduate Diploma in marketing management
Bachelor of commerce (3years Graduate Degree)