Senior Marketing Specialist
Tecom Investments
Total years of experience :24 years, 0 Months
Market Strategy and Planning
• Participates in the development of the annual and long term strategic marketing plan and tactics for the brand, aligning marketing mix elements and other business building initiatives on an ongoing basis to achieve financial targets.
• Develops an expertise in the brand’s customers, competitors and markets, monitoring key trends that may affect the brand, and recommending new breakthrough ideas for the business.
• Implement marketing campaigns and site optimization techniques to raise brand awareness, drive traffic and increase registered user base.
• Brand custodian and take ownership for the growth and positioning of Dubai Outsource Zone. Applied various media/press releases to enhance the positioning of the brand.
Marketing Operations
• Participates in the development of creative briefs for all marketing initiatives, ensuring marketing communication objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.
• Responsible for managing the company’s internal portal and the overall group brand web architecture, including content and design. Involves liaison with the relevant digital brand agency, and understand the digital environmental process.
• Internal web administrator, supervising maintenance of edits, updates and announcements.
• Carry out ATL and BTL work, liaison with the advertising agency contacts on the development and execution of marketing collateral.
Marketing Administration
• Responsible for all item requisition processes as required by procurement
• Ensures proper adherence to the established process of Marketing silos, including Market Intelligence and Research, Product Management and Development, Project/Event Management
Marketing Control
• Represent the brand to all internal stakeholders, including all brand and business unit management meetings
• Business Development - Identification of potential clients such as IMPZ, Dubai Media City, Dubai Studio City, Emirates International Telecommunications Limited, Jiwin, Dubai Internet City, K-Lynn, Enpark, Dubai Outsource Zone and others.
• Account Management - Managing Tecom companies brands account - IMPZ, DSC, DMC, Jiwin, EITL.
• Business Improvements - In lines with having a "Continuous Improvement Plan", identify business gaps and suggest and implement Business improvement plans.
• Client Servicing - Responsible for presentations, client relationships, PR, creative value additions.
• Exhibitions - Liaising with third party supplier of the client to ensure smooth flow of production at international venues.
• Media QC - Ensuring any outflow of artworks, adaptation is requisition specific. Quality check on artworks.
• Internal Operations - Responsible for liaising with the studio and production team for deliveries, proof checking, quality assurance and billing.
Content writing / editing of Product Info, Website Articles, newsletters, Marketing/Promotional Material Moderate online communities: review submissions, create tags, track useful content
Business Development: Pitching for new clients and maintaining client relationship. Responsibilities included: Client Presentation and Business Proposals.
Operations: Day to Day running of operation, which included Liaising with DNRD, Economic Dept and other Government Machinery.
Responsibility Details:
• Business Pitch - Identification of potential market and pitching for new projects. Creation and Presentation of Business proposal with 80% successful turnarounds.
• Business Strategies - Strategic tie-ups and teaming up with leading agencies to support with ATL facilities.
• Operations - Handling outsourced team and liaison with freelancers during bottleneck demands.
• PR - Scanning of new talents for short time projects and handling immigration formalities with DNRD and Ministry of Foreign Affairs.
Managing customer service operations for rendering and achieving quality services. Responsible for resolving customer complaints on performance bottlenecks. Providing value added customer services by attending customer queries and issues.