Brittany Van den Acker

• Created and implemented successful marketing strategies that boosted overall online brand visibility by 35%.
• Took charge of brand management, introducing new branding and making sure its consistency across various
platforms such as the website, marketing collateral, social media, documents, and presentations.
• Created a completely new and refined social media strategy, aligning it with CSQs updated branding to better
showcase the company.
• Oversaw social media production and management to ensure a strong online presence.
• Led the creation, launch, and implementation of a brand-new website, overseeing a team of creatives to bring the
project to life. Continuously maintained the website by updating the homepage, adding articles, and expanding its
pages.
• Provided valuable support to project managers by delivering impactful marketing materials during meetings and
deal closures.
• Worked on various marketing collateral, ensuring a consistent and aligned brand image.
• Used digital marketing tools to gain in-depth insights into online user behavior.
• Delivered a comprehensive monthly report on social media and website performance, budgeting, and other
marketing initiatives, utilizing data analysis to optimize future performance.
• Effectively managed the budget and engaged in networking efforts.
• Conducted thorough market and competitive research to inform our strategic decisions.

-Create and implement marketing strategies to increase sales and brand visibility. Enhanced revenue by 20% in the first month and enhanced brand visibility tenfold.
-Design, plan, and execute targeted (digital) marketing campaigns for maximum effect, ensuring seamless integration across websites, advertisements, newsletters, social media, and influencer initiatives. Adopting an omni-channel strategy.
-Oversee end-to-end social media management, including content creation, editing, and scheduling posts, stories, and ads with Facebook Business Suite, while actively engaging with the community across our social media platforms as the community manager.
-Team Management: supervise, support and collaborate with a group of freelancers responsible for Amazon Management, Amazon PPC, Google Ads, SEO, SEM, and a graphic designer, to ensure task completion and deadline adherence across many projects.
-Manage influencer marketing efforts, including selecting influencers, relationship building, and marketing PR box distribution coordination. This is to increase brand exposure and customer engagement. Worked with 100+ influencers.
-Create engaging email marketing and newsletters on a regular basis to nurture subscribers with helpful articles and promotional offers. An average opening rate of 25%.
-Establish and maintain a consistent brand image across numerous marketing channels through branding and messaging, coordinating shoots, and delivering clear briefs to the in-house graphic designer.
-E-commerce: Analyze website user experience and statistics using Google Analytics to find optimization opportunities for increased web conversions. Engaging with web developers to put improvements in place.
-Participate in the recruitment process by identifying and onboarding people to support the growth and success of the organization.
-Using Facebook Business Suite, launch and manage social media advertisements.
-Brand Management and Implementation: Enhance and update the companys visual identity by creating new branding colors and a thorough brand book. Update the branding on the packaging, mailer boxes, and other marketing materials to ensure a strong and enticing brand presence.
-Monitor and analyze marketing performance data, making adjustments to strategy and tactics as needed to get the best outcomes.
-Manage the marketing budget.

- Successfully improved online brand awareness and conversion through E-commerce, social media and advertising. Different clients saw their conversion on social media rise by at least 30%.
- Prepare online and offline in-depth marketing plans after thorough market research, identifying the target audience, and setting the objectives and KPIs. From brainstorming and presenting the plan to the client, to execution.
- Managed different accounts active in different industries like beauty salons, fragrance brands (Arcadia By Amna Al Habtoor, Swiss Arabian, Sapil), and hand sanitizer brands (Vierro, Sovi, Aqua Care).
- Brainstorm and prepare detailed briefs for senior freelancers like Amazon expert, Ads expert, graphic designers, content creators, product packaging designers, website developers or web team about different marketing projects.
- Managed and supported team of freelancers, briefed the clients ideas to them and supported them where needed to ensure meeting deadlines.
- Manage and oversee online advertising. Brief the external agency on the strategy, goals, channels and KPIs. Make sure they have all the content they need (visuals and copy).
- Prepare briefs for graphic designers for offline advertising. To clarify ideas, communicate the strategy and create mockups using Canva.
- Effectively created, implemented and executed social media strategies, content calendars and managed different social media accounts for multiple platforms like Instagram, Facebook, LinkedIn & TikTok. Also prepared social media reports for clients.
- Assist during photoshoots and video shoots.
- Project management: follow up on projects.

- Increased online brand awareness. In charge of e-commerce, by maintaining the website and increase sales by improving the landing pages and product pages content-wise (copywriting, SEO optimization, shoot content and add images and videos to the pages). Organic search was raised with 45%.
- Social media manager & community manager. Responsible for creating social media strategy, content calendar, shoot content and schedule all posts.
- In charge of executing and implementing this strategy to boost online sales and generate more brand awareness and leads around the brand.
- Demonstrating brand expertise to customers. I was in charge of writing monthly press articles that appeared in lifestyle magazines and magazines specifically targeted at beauticians like ( ELLE, Marie Claire, Hebe, Apparances Belgique). I also started a weblog, where blog articles and interviews with clients were shared on a monthly basis.
- To also show the brand expertise I was in charge of organizing monthly webinars (20+ people were present per webinar) and creating online training courses from concept to execution.
- Effectively organized marketing campaigns and events from A-Z with the Marketing Manager to attract sales leads and close deals with our target My biggest was organizing two events called ‘Celestetika”, a workshop event for potential clients.
- Successfully launched email marketing and communication by sending out monthly newsletters, announcing new products, promotions, sharing new blog articles, events and webinars.
- Product marketing: Handle product launches both online and offline.
- Participated in multiple brand-related exhibitions with the Marketing Manager. I was responsible for the organization, communication, preparation and all needed materials for these.
- Conceptualize marketing materials or landing pages and brief them to the graphic designer and web team.
- Empower the sales team with marketing content and campaigns that help drive sales. Create sales presentations and marketing materials like leaflets, brochures, posters, and product stands.

Junior Digital Marketing Consultant