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Wael Ibrahim, Marketing Manager

Wael Ibrahim

Marketing Manager·Engineering Company For Technological Industries

Egypt

Bachelor's degree, Marketing & International business

Work experience

Total years of experience: 24 years, 2 months

Marketing Manager

March 2013 - Present

Engineering Company For Technological Industries

Cairo, Egypt

March 2013 - Present

- Developing product, brand strategy & marketing plan
- Setting commission scheme for sales reps both commercial and corporate
- Brand name & brand compelling truth development based on local qualitative research &, GCC market observation & analysis. In Addition to managing communication & briefing with advertising & media agencies.
- Managing communication and briefing with e-marketing/IT agencies regarding e-marketing activities & website development.
- Facilitating procurement transactions with suppliers in Egypt & Asia
Company industry:
Scientific Research & Development
Job role:
Marketing and PR

Business Development Manager

May 2011 - February 2013

Core Communications

Cairo, Egypt

May 2011 - February 2013

- Promoting the Agency through communicating company services & competitive edge to target audience through the appropriate business channels.
- Utilizing business network relations & suitable B2B communication channels in approaching potential clients
- Assure diversification of profitable accounts thus sustaining the Agency’s diversified experience
Company industry:
Advertising
Job role:
Management

Brand Manager

October 2010 - May 2011

Alkan Holdings ( CFC)

Cairo, Egypt

October 2010 - May 2011

- Real estate market analysis & product SWOT analysis development for product evaluation against competition
- Setting Marketing strategy in alliance with business & sales objectives
- Initiating marketing ideas, implementing related plans & supervising on production of marketing material that support sales team sales process targeting potential clients in specific
- Agency assignment, briefing & follow up on strategy implementation & CI manual
- Negotiations, briefing & follow up on suppliers deliverables in addition to following up on payment dates
Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Manager

October 2009 - August 2010

Connect for mobile distribution

Cairo, Egypt

October 2009 - August 2010

- Marketing strategy development & implementation in alignment with Samsung Cairo office
- Supporting Samsung Cairo office in monitoring & evaluating competitive activities
- Utilizing available resources to support company’s sales team in achieving the committed forecast.
- Communication & Marketing briefing to advertising/sales personnel & supervision & evaluation of final plan after implementation
Company industry:
Marketing
Job role:
Marketing and PR

FTK Brand Manager

September 2008 - September 2009

Fine Hygienic Paper Co. Ltd., Nuqul Group

Cairo, Egypt

September 2008 - September 2009

- Developing promotional campaigns including joint promotions with international brands in
Alignment with brand strategy & evaluating results versus objectives
- Providing Advertising Agency with Marketing brief, follow up on campaign implementation and
Assure meeting campaign/s objectives
- Assuring alignment on objectives between production, sales and Marketing departments to
Achieve business objectives.
- Monitoring sales forecast versus actual sales & taking corrective measures when needed
- Monitoring & evaluating competitive communication/ promotions & sharing it with subordinates
And Marketing Director
- Annual contracts negotiation & finalization with local & int’l retail chains. In addition to agreeing
On annual promotional calendars
Company industry:
FMCG
Job role:
Marketing and PR

Account Manager

August 2007 - August 2008

Fortune Promoseven

Cairo, Egypt

August 2007 - August 2008

- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
Company industry:
Marketing
Job role:
Sales

Content Acquisition Team Leader

July 2006 - July 2007

ArpuPlus ­ an Orascom Telecom subsidiary

Cairo, Egypt

July 2006 - July 2007

Follow up on continuous content updates serving all operational territories and platforms
(SMS, IVR, RBT, video streaming, 3G & VOD)
- Contracts development, generating & sharing financial/hits reports with content providers
- Follow up on content providers' financial payment
- Assuring content utilization and quality control as per technical standards.
- Approaching potential providers based on country/regional requests
- Maintaining respectful business relationship with content providers
Company industry:
Marketing
Job role:
Other

Regional Communication Team Leader

July 2005 - July 2006

Arpu Plus an OT subsidiary

Cairo, Egypt

July 2005 - July 2006

- Follow up on company’s corporate and brand related projects on regional level
- Daily communication with Agency including proper briefing for new jobs/projects, supervising on
Jobs' progress thus assuring effective management, output quality
- Category study and continuous monitoring for competitive activities
- Digging up for brand opportunities, to become successfully connected with brand (s) growth
& capture market share from competition.
- Budget allocation management (on sub-projects basis) and constantly preparing financial
Company industry:
Marketing
Job role:
Other

Account supervisor

December 2003 - July 2005

Fortune PromoSeven -McCann Erickson

Cairo, Egypt

December 2003 - July 2005

- Develop and maintain a close and productive relationship with key client contacts
- Assure smooth flow of day to day activities
- Reaching constructive solutions regarding account operational hiccups as they exist within the
Scope of authorities and escalate/involve upper management when required.
- Assuring dealing with Client's requests as per the Agency's quality standards
- Development and updating brand review presentations.
- Managing production process to assure meeting production and budget standards
- Monitoring the profitability of individual jobs and campaigns to manage current and future
Account profitability
Company industry:
Marketing
Job role:
Marketing and PR

Account Executive

November 2002 - December 2003

Fortune Promoseven

Cairo, Egypt

November 2002 - December 2003

- Implementing approved 360° communication plan/s
- Maintain good relationship with Clients based on efficient high quality output
- Competitive monitoring, compilation and analysis
- Generating contact & status reports, sharing it with management & Client & aligning on
Next steps
- Issuing quotations & invoices for in-progress/closed jobs & follow up on Client’s payment
Status as per agreed contract
Company industry:
Marketing
Job role:
Sales

Marketing Executive

September 2001 - April 2002

Feba household detergent

Cairo, Egypt

September 2001 - April 2002

Generating and executing monthly competitive monitoring and SWOT analysis
- Assistance in writing marketing briefs
- Assistance in managing ATL and BTL activities weekly
Company industry:
Marketing
Job role:
Marketing and PR

Education

Modern Science and Arts University

August 2001

August 2001

Bachelor's degree, Marketing & International business

Egypt

GPA (point): 2.5 out of 4

GPA (point): 2.5 out of 4

Marketing & international business expert

Skills

Strategic Planning
Expert
Strategic Planning
Expert
Management Practices
Expert
Management Practices
Expert
Brand Management
Expert
Brand Management
Expert
Advertising Campaign Management
Expert
Advertising Campaign Management
Expert
Team Management
Expert
Team Management
Expert
Team management
Expert
Team management
Expert
Retail audit analysis
Intermediate
Retail audit analysis
Intermediate
Creative copywriting
Intermediate
Creative copywriting
Intermediate
Technical analysis
Intermediate
Technical analysis
Intermediate
Strategic Planning
Expert
Strategic Planning
Expert
Management Practices
Expert
Management Practices
Expert
Brand Management
Expert
Brand Management
Expert
Advertising Campaign Management
Expert
Advertising Campaign Management
Expert
Team Management
Expert
Team Management
Expert

Languages

Arabic
Expert
English
Expert
French
Intermediate

Memberships

International Advertising association (IAA)h

normal membership

January 2002

CFA institute

Candidate. Registered for Level 1 exam on June 7th 2014

July 2013

Egyptian Society for technical analysis ( ESTA)

candidate

February 2016

Training and Certifications

Certifications
Certificate of attending
Securities industry & Capital Market professional program, AUC,
Dec 2006 - Jan 2007
certificate of attendance by PMI
Introduction to Project Management
Mar 2009 - Apr 2009
Achieved 5th level - on going study
Centre de la langue et culturelle français
Jan 2012 - Jul 2012
Generating Demand workshop
Jun 2004 - Jun 2004
Certificate of attendance
Introduction to Finance & Accounting professional program, AUC,
Jun 2006 - Jul 2006

Recommendations

Ezzat Soliman

Jun 2013

Jun 2013

Senior Graphic designer•Colleague

Brand Management

Hobbies

  • Reading self development books
    - 7 habbits of highly effective people - The Post American World - The Art of Negotiation