Commerical Manager
Dubai Holding Group
Total years of experience :13 years, 8 Months
Develops and implements a sustainable sales and marketing business plan which focuses on the B2B and B2C domestic market in the UAE.
Activates the residential market by creating value driven offers and promotes the same through key B2B and B2C revenue channels online and offline
Identifies opportunities for advertising tie ups through product integration which cascades into value driven collaborations
Developed a sales strategy for increasing B2B sales for the MICE market, locally and internationally by focusing on segments such as corporate, education, leisure, mice and international sales in order to secure and grow revenue for the Meraas Leisure and Entertainment portfolio
Designed marketing collateral with specific focus to increase B2B and B2C footfall at the various assets;
Acquired strategic partnerships through the creation of opportunity and sold sponsorship proposals through targeted customer experience marketing campaigns
Acquired new strategic partners during the Covid-19 pandemic by creating opportunity for our reopening strategy;
Spearheads new business development strategy for B2B Sales;
• Drive proactive sales and achieve budgeted goals namely revenue and footfall for DXBE assets within the MICE
market through strategic implementation of sales activities;
• Draw up a sales plan for new and existing event clients by means of field sales calls, presentations, site
inspections, direct marketing, familiarization visits and promotions;
• Customer profile includes DMC’s PCO’s Travel Agencies and Corporates;
Developed and created a Trade Marketing and Brand Strategy for Juicebox and Bottoms Up in the MENA region across the following communication platforms i.e. Digital, experiential and PR.
Develop strategies for sales and business development of corporate accounts for Juicebox and Bottoms UP products in order to grow the business with focus on supermarkets, hotels, cafes, restaurants;
Sets short term and long-term goals and objectives for sales teams according to market conditions in order to ensure the execution of corporate sales unit growth strategy;
Manages the day-to-day operations of country business unit, P&L and aligning work processes in order to achieve high performance standards;
Responsible for designing the MICE Groups Sales Strategy and overseeing the sales team responsible for strategic implementation.
Championed Delphi, Sales Force, GHA training and implementation for new joiners and staff; Liaised with Newmarket on training schedules and was go to person for troubleshooting;
Responsible for the setup of representation offices in the GCC, UK, China, South Africa, India to drive MICE and Leisure group sales to the property;
Responsible for drawing up tactical sales promotions for local, GCC and international market;
Conducted sales calls in the UK and various European cities with DMC partner; Represents the organization at global events;
Facilitated FAM trips with Emirates airlines with the largest DMC’s in UK, Europe and China;
Exceeded an overall Net Profit of AED22Million in event sales and AED20Million in room sales from 2013 - 2016; Met budgets Year on Year and smashed targets for Groups and Events;
Managed revenue budgets for major customer portfolios;
Lead senior negotiations with customer base;
Develop and drive strategic relationships with major customer portfolio;
Prepare and present account management plans for senior management review;
Manage and grow the event management and logistics team to consistently score 85% or above on customer satisfaction;
Manage profitability of the business with close control on costs of events and continuous improvements in logistics management;
Protect existing customer revenue and meet growth targets;
Increase customer satisfaction;
Conduct periodical customer reviews;
Lead new business growth beyond core platforms within the customer portfolio and related supply chain;
Certificate in Galileo Public Relations and Business Management
– Cape Town •