Senior Manager, Marketing
dubizzle
Total years of experience :14 years, 9 Months
\[Marketing and budget planning\]
*Responsible for developing & executing the strategic annual marketing plan and budget planning; setting quarterly marketing OKRs
*Managing cross-functional OKR-driven projects with product, tech, commercial (vertical sales and advertising), BI & analytics
*Working alongside product on feature development, developing value propositions and go-to-market marketing toolkits
\[Business development, partnerships, and new ventures\]
*Introduced the dubizzle app to the Huawei AppGallery through a strategic partnership (20k+ monthly downloads @ low CPI)
*Generated $1M+ in additional revenue via exclusive remarketing partnerships with OEMs & financing deals with leading banks
*Exports: led on opportunity sizing & market research, managed the relationship with Dubai Customs, onboarded 40% new business using a lean taskforce, and launched a product MVP within 30 days
*dubizzle pro: consolidated and launched premium assisted services under an all-new sub-brand optimized around convenience
**SellerAssist: led a cross-functional team to set up & launch dubizzle’s first-ever offline service and scaled the business across the UAE with 2x revenue growth within the first 12 months
**BuyerAssist: launched assisted buying service as a pilot, reiterated within 90 days and expanded into bundles, achieved 3x growth in signups within one quarter
**Launched 3 new strategically placed locations across Dubai and Abu Dhabi
\[Other achievements: brand, multichannel and growth marketing, people management\]
*Led on annual brand research that influenced annual product vision and marketing strategy with impactful user insights
*Created a data-driven marcomms framework to own industry thought leadership and drive additional organic traffic
*Led $1M multichannel campaigns generating peak revenue across 6 months (+320%)
*Relaunched content & social marketing, redesigned the dubizzle blog and social identity (2x blog traffic in 2 months)
*Optimized motors’ user journeys across online/offline touchpoints, tested pricing & packaging, and experimented with performance & email marketing (4x growth in buyers, 2x in sellers, 60% increase in marketing channel conv)
*Built B2B vertical brand identities with differentiated brand guidelines, sales collateral, tone of voice, and lifecycle communication)
*Developed post-acquisition product integration & brand identity for newly acquired businesses: WCAC & Expat Wheels
*Streamlined budget reporting with new cadences between marketing, growth & finance teams
\[Multichannel marketing, crisis comms, and business development\]
*Developed a ~$5m marketing plan along with the brand’s relaunch plan in Kuwait
*Managed crisis comms with group legal and Ford ME throughout a complex legal battle with outgoing dealer (~12 months)
*Owned seamless execution of integrated monthly marketing activities in alignment with sales, aftersales and CRM teams
*Planned and executed product launches, successful retail activations and participated in local car exhibitions
*Analyzed competitive products for a 12-model spec matrix with price benchmarking & market insights (monthly)
*Established social media presence, managed digital campaigns and owned content on dealer website
*Built relationships with local enthusiast car clubs for extended branding and database building
*Led the relationship with Ford ME on quarterly brand & tactical activity planning & reporting, and variable marketing support
*Managed local and regional advertising, media, social/PR agencies, and 3rd party service providers / suppliers
*Worked on special business development projects that ultimately led to adding Lincoln and Ford Trucks to the distributor’s portfolio
\[Business and marketing strategy, operations, business development and partnerships\]
*Developed and executed a growth strategy for Kuwait and GCC (28% growth in subscribers in the first 90 days)
*Secured local strategic partnerships with established retailers to creatively accelerate growth and bypass low credit card penetration
*Managed GTM plans with local & regional telcos (Zain, Ooredoo, STC) and mobile OEM partners (Samsung, HTC)
*Planned and executed local marketing, digital/social and PR activities on a bootstrapped budget
*Hired and coached an operational team of 5 (content & social marketing, and field promotion)
\[Brand and tactical marketing, events and PR, social media and digital marketing, CRM, product and sales training\]
*Developed & executed a ~$3m annual marketing plan with monthly tactical TTL campaigns in line with sales objectives & budget
*Planned and executed brand building activities (dealer events, new car launches and activation, and tactical partnerships)
*Maintained a monthly analysis of local automotive market, competitor marketing activities, price trends & sales performance
*Created social media marketing strategy and established presence (100K+ organic fans across 3 channels in 1st year)
*Revamped CRM and call center into a $0.3M revenue generating center with new tech and SOPs, upskilled employees
*Improved CSI scored by 15 pp within 3 months by closely managing processes & developing action plans for sales team
*Coached and trained 25+ team members on sales skills and non-technical product knowledge (150+ hours)
Reporting to the Regional Communications Director in Dubai, I was transferred from Amman to the Kuwait office where I managed the brand activation for 5 Philip Morris product lines (Marlboro, Parliament, Merit, L&M, and Chesterfield), and:
- Developed monthly online/offline engagement activities for customer conversion and retention
- Planned and led execution of flagship product launch events (launched Marlboro Premium Black in Kuwait)
- Negotiated and secured additional branding opportunities on client’s behalf at suitable local venues
- Ensured timely production and delivery of POS materials for each product cycle campaign
Leading MENA’s #1 client servicing team on the Samsung Electronics Levant - Mobile account, I:
- Developed yearly advertising and consumer engagement plans
- Planned and managed brand-building, tactical and simultaneous product launch campaigns and events across 5 countries
- Led creative brainstorming sessions and supported with bilingual copywriting/translation
- Interfaced with shared agency resources (BTL, Media, and PR)
Simultaneously managed a diverse portfolio of local and regional brands spanning industries such as automotive, telecom, banking, insurance, FMCG and retail. As an Account Executive reporting to the Group Account Director, I:
- Built solid rapport and maintained strong relationships as the single point of contact between clients and the agency
- Initiated ATL/BTL projects, defined clear outcomes and ensured on time and on budget delivery
- Ensured timely and accurate reporting on budget and job status
Bachelor of Commerce (Honors) Business Administration Major: Marketing Minor: Applied Information Technology Background in Psychology and Sociology
