Burhan Abdul Malik Kazi

Develop and drive the companys own cluster of retail brands: Oceans Pride (frozen seafood), Juman (Nuts), Only (Organic products), assist its HORECA related Food Service Division in their regular marketing needs & help the Beverage Division in forming its brand identity, its digital mediums (Instagram, LinkedIn & its Digital Catalogue)and empaneling an agency for its creatives.

• Develop and drive brand vision, ensure the delivery of the category and market share growth.
• Optimize the base plan, execute and implement strategies.
• Monitor the market, understand the needs of the organization and customers, identify new opportunities for growth.
• Oversee creative/media/PR, campaign briefing & planning for FMCG & food services divisions.
• Develop digital platforms answering the brands objectives and key performance indicators (KPI), review results and take corrective measures.

A retail chain of toys having 6 stores, a website & Application (Both IOs & Android). Lead the Marketing Department, its Team and its functions, grew along with this retail store and upgraded to an Omni-Channel Marketing campaign which emphasized on personalized customer experience with the help of Artificial Intelligence (Ai) & Machine Learning (ML) tools. Key Responsibilities
• Develop and implement brand strategy to ensure sustainable and profitable growth of the company by working closely with the rest of the team.
• Focus on products within the brands and sub-brands and develop a promotional plan for them.
• Drive online sales growth, oversee all digital aspects for marketing performance, customer experience, and company growth, with a focus on key products and revenue increase.
• Provide personalized customer experience to the customers using their database & shopping trend with the help of Artificial Intelligence (Ai) & Machine Learning (ML) Tools.
• Divide customer database into cohorts & segments to devise acquisition & retention plans.
• Ensure on-time and budget-compliant execution of yearly activity plan, including product launches, line extensions, and associated marketing campaigns.
• Coordinate and build relations with marketing support external department like the Advertising agency (creative), Outdoor, Radio, Newspaper, BTL similarly on digital front with META, Facebook. Tiktok etc. directly to get good rates and preference over other brands.
• Observe & analyze competitors, market shares, as well as performance KPIs, to pinpoint potential risks & opportunities. Based on these finding propose and execute action plans to address them.
• Provide leadership and direction to the team in briefing and crafting ATL, Digital, and BTL communication for campaigns, and oversee the execution of media strategies to enhance consumer awareness.

A corporate that had its business into various industries, the media planning and execution was done centrally by our department to achieve maximum hold over the media buys and exceptionally good rates. Sectors controlled: TV Channels, Movies (Bollywood), Sports, Real Estate, Hospitality.
• Strategizing and implementing extensive nationwide marketing campaigns across numerous cities, towns, and rural areas.
• Assessing campaign performance and leveraging insights for future initiatives.
• Collaborating with suppliers, media agencies, PR firms, and creative agencies to prepare and launch campaigns.