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Carine Bou Assi, SENIOR OF SALES

Carine Bou Assi

SENIOR OF SALES·BTC,

Saudi Arabia

Master's degree, MBA management

Work experience

Total years of experience: 11 years, 1 months

SENIOR OF SALES

August 2025 - Present

BTC,

Riyadh, Saudi Arabia

August 2025 - Present

• Identified target industries and developed tailored outreach strategies, resulting in accelerated market
penetration.
• Strengthened key client relationships and improved retention through personalized follow-ups and
solution-based communication.
• Generated new revenue opportunities through upselling, cross-selling, and portfolio expansion.

Company industry:
Telecommunications
Job role:
Sales

SALES MANAGER|

March 2024 - July 2024

HAMADE TRADING,

Beirut, Lebanon

March 2024 - July 2024

• Managed the sales team to achieve a 100% success rate in meeting quarter 2 sales goal.
• Developed and implemented a comprehensive sales strategy, resulting in 35% increase in revenue
• Prepared and presented sales reports to CEO, highlighting key performance indicators and areas of
improvements.
• Forecast sales targets and develop sales budgets
• Led successfully a product launch, attended by over 160 leading doctors from across the country,
achieved a significant increase in sales post-event, surpassing target of the product by 15% within 2
weeks.

Company industry:
Biotechnology
Job role:
Sales

FIELD SALES SUPERVISOR

August 2022 - March 2024

FDC,

Beirut, Lebanon

August 2022 - March 2024

• Follow up on implementation of feasibility drives (contracts of activity, invoicing as per planograms,
pictures of displays, preparing credit notes)

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

FIELD SALES SUPERVISOR

November 2021 - July 2022

MACROMED,

Beirut, Lebanon

November 2021 - July 2022

• Supervise the team in a manner that contributes to team effectiveness and supports the companys major
objectives
• Gain customers, high performance, and revenue growth
• Maintain competitive advantages

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

SENIOR MEDICAL REPRESENTATIVE

May 2019 - October 2021

PHARMAGROUP,

Beirut, Lebanon

May 2019 - October 2021

• Successfully developed & executed marketing campaigns
• Identified new Marketing strategies and business opportunities by achieving higher market penetration
and analyzing the performance of competitors Coach and mentor for junior medical representative

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

MEDICAL REPRESENTATIVE

May 2014 - April 2019

PHARMAGROUP,

Beirut, Lebanon

May 2014 - April 2019

• Achieved 30% growth in Total sales with 150% of sales target Best Achiever Healthcare line 2016

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

La Sagesse University

July 2020

July 2020

Master's degree, MBA management

Lebanon

Lebanese University

June 2016

June 2016

Master's degree, Masters in General Biochemistry

Lebanon

Lebanese University

June 2014

June 2014

Bachelor's degree, BA Biochemistry

Lebanon

Skills

BUDGET MANAGEMENT
Expert
BUDGET MANAGEMENT
Expert
FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS
Expert
FOURGEN COMPUTER-AIDED SOFTWARE ENGINEERING (CASE) TOOLS
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
MARKET PENETRATION
Expert
MARKET PENETRATION
Expert
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
TEAM EFFECTIVENESS
Intermediate
TEAM EFFECTIVENESS
Intermediate
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
BALLET
Intermediate
BALLET
Intermediate
CUSTOMER SATISFACTION
Intermediate
CUSTOMER SATISFACTION
Intermediate
BODY LANGUAGE
Intermediate
BODY LANGUAGE
Intermediate
COACHING
Expert
COACHING
Expert
DIRECT MARKETING
Expert
DIRECT MARKETING
Expert
FEATURES
Expert
FEATURES
Expert
FUNCTIONAL
Expert
FUNCTIONAL
Expert
IMAGING
Expert
IMAGING
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
MEETING FACILITATION
Expert
MEETING FACILITATION
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
BUSINESS PERFORMANCE MANAGEMENT
Intermediate
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONAL EXCELLENCE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
UPSELLING
Intermediate
UPSELLING
Intermediate

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Certifications
Certified Zumba Fitness and Zumba Kids Instructor
Marketing in a Digital World
Dynamic Public Speaking
Market Research and Consumer Behavior
Marketing Mix Fundamentals
Specialization in Drug Development - Product
Successful Negotiation: Essential Strategies & Skills
Certified Zumba Fitness and Zumba Kids Instructor
Marketing in a Digital World
Dynamic Public Speaking
Market Research and Consumer Behavior
Marketing Mix Fundamentals
Specialization in Drug Development - Product Management
Successful Negotiation: Essential Strategies & Skills
MASTERS IN GENERAL BIOCHEMISTRY
Drug Commercialization
Basic Data Descriptors: Statistical Distributions and applications to Business Decisions.
Influencing People
Public Speaking
Marketing Mix fundamentals
Positioning: What you need for a successful Marketing Strategy
Market Research and consumer Behavior
Drug Development Product Management
Successful Negotiation: Essential Strategies and Skills

Hobbies

  • Swimming