Channel Manager (Trade Marketing & Sales)
Heald Trading Co.
Total years of experience :15 years, 7 Months
*Responsible of the business development & brand visibility in the market.
*Handling the key account executives team: Sales | KPI | Route strategy |Trade marketing activities.
*Planning & Managing Trade marketing budget.
*Secure and maintain excellent relationship with trade partners, ensuring good business follow up.
*Responsible of growing the trade universe and increase exclusivity contracts in the market.
*Identify and seek new business opportunities, new channels and customers.
Senior Trade Marketing & Events Specialist - (Modern & Traditional Trade & HORECA)
*Responsible of the business development opportunities: 1.Activating new outlets |2.Optimizing
the brand visibility across all channels | 3.Protect market share| 4.Secure constant growth in both
Numeric and Weighted distribution | 5.Increase exclusivity contracts in the market | 6.Developing
alternative channels.
*Negotiating & closing annual contracts and visibility agreements with Key Accounts.
*Business reviews with key accounts, planning and ensuring on reaching annual targets.
*Planning & Managing Trade and Events' annual budgets.
*Coach and work with the Distribution Partner's: Supervisors, Sales and Merchandisers teams on
implementing the Trade marketing activities in the market to produce execution excellence.
*On-field coaching for the Sales and Merchandisers teams on the brand merchandising standards,
implementing the right planograms, protecting the brand shelf space as per the visibility
agreements and market share.
*Conduct systematic market visits to the outlets (Capital + Remote areas) on weekly basis and upon
annual trade marketing activities list.
*Involved in the Brand business planning (Budgeting, POSM ordering, Events planning).
*Warehouse in charge and monitoring all POS material in the market.
Events Specialist:
1. Planning & Organizing all Red Bull Events | On-field Team leader.
2. Handling Logistic operations, Media activities, Event sales & PCC.)
3. Handling Artists / Athletes accommodation booking & Agenda of visit.
4. Negotiate Supported Event contracts.
5. Implement a Smart Visibility of the brand.
*Managing a portfolio of more than 250 SKUs & monitoring the accounts' targets.
*Coordinate and ensure with the merchandisers on implementing the right planograms and
the visibility agreements.
*Negotiating, implementing the annual and seasonal displays & visibility requirements in the trade.
*Responsible of selling time share membership for potential share owners to the MVWC.
*Presenting a presentation of the program emphasizing on vacation facilities and extra benefits.
*Closing deals and following up with existing owners on payment settlements and bookings.
*In charge of growing the HORECA channel in my area (activated 300 new outlets).
*Monitor sales targets by account and ensure “Top Notch In-Store Visibility” to maximize sales.
*Ensure top relationship with the trade partners and be involved in all brand profile events.
*Events coordinator (Responsible for contacts, planning, execution, visibility and sales).
*Contacts with suppliers and presenting the promotional activity and objectives.
*Organizing the distribution plan.
*Coaching a team of promoters on the sampling operation and achieving objectives.
*On-field supervision of the team on quality execution.
Responsible of sales and Gemologist
CAMBRIDGE certificate of business English
Baccalaureate degree