Marketing and Business Development Manager
Yvolv
مجموع سنوات الخبرة :20 years, 9 أشهر
YVOLV are a JV between Alibaba Cloud and Meraas launch in 2015 in Dubai. My role in the company as marketing and business development Manager is to work closely with all department heads to compile a go to market plan for the newly launched Alibaba Cloud data centre in the region.
- Report directly to the CEO
- Develop strategic Marketing plan
- Manage and develop product assets and sales tools
- Manage and develop corporate branding and brand guidelines and create all materials including sales copy for the brand and product suite
- Manage and develop company website and ensure SEO and lead capture conversions are optimised at all times
- Market research including competitive analysis, action plan and research to uncover potential opportunities within a region, sector or ecosystem
- Business case creation and analysis for new products
- Plan and execute events both on and offline for lead generation and market awareness.
- Manage PR, media, press releases for the company.
- Establish ecosystem relationships and potential partnerships in the region.
av software manufacturer, I manage 9 countries and a team of commercial and technical employees. primary customers are channel partners, ends users in hospitality finance and corporate as well as education sectors. Full P&L responsibility.
Dubai based QSR, ranked no1 SME in Dubai in 2013. JF is the largest falafel QSR in the world. Position was primarily for the recruitment of potential franchisees including Master Franchisees and presence expansion and penetration into new markets across Australia, India and Asia. The role also included assistance in other departments as required, including but not limited to; Business Development Support BD team with document compilation (LOI, Contracts, lead reports, database reports) Franchise development and recruitment in designated countries (Asia Australia, India) emails, phone calls, follow ups, meetings, contract negotiations etc. Exclusively managing Australia from all aspects to follow up and ensure all legal, marketing, mapping, sales efforts etc are made in accordance with local law and for benefit of company Implementation of new sales platform (sales force) to give more efficient service and visibility to company Legal Compilation of franchise agreements and disclosure documents where required or follow up/consult with legal counsel for the same Tracking of contracts and progress Follow up of all supporting documentation from franchisees Follow up of due documentation (assignment agreements, company info, shareholder info, lease agreements, CPU, etc) Management of all franchisee files in HO Attend any legal queries of franchisees with BD team when required.
March 2012 - Current Export and Airline Sales Manager European Food and Beverage Trading company aimed at HORECA, FMCG and Airline industry Duties: • Head and manage the export sales department of the company • Generate and manage new and existing business with Import, military supply and distribution companies Middle East wide • Research and allocate exclusive distributors in each Middle Eastern country for specific products seeking representation and manage account accordingly. • Generate and manage sales of F&B range to all airlines and airport catering companies across the Middle East • Negotiation of sales and contract agreements between company and clients. • Implement export sales and account management work process flow for future company expansion.
Morgane Dubai May 2007 - September 2011
Corporate Accounts Director/Business
Development
Entertainment and communication solutions (IT based) for the hospitality industry across Middle East &
North Africa
Duties: • Managing several departments internally (admin/finance/account management and marketing)
• Developing strong relationships with clients (5 star hotels MENA region)
• Dealing direct with client regional head offices for major market players in Middle East and
Europe
• Contacting 4 and 5 star hotels across MENA region to arrange for product presentations and meetings to introduce company and products for the purpose of sale.
• Product presentations on both small and large scale for sales across MENA and EU
• Preparation of contract drafts
• Contract negotiations with hotel owners, General Managers and any other involved decision
makers until close of sale.
• All aspects of account management
• Marketing
• Contract renewals
• Finding areas where mutual benefit can be gained (revenue generation schemes)
• Overseeing all projects taking place on clients property by other departments (engineers etc)
• Dealing direct with client head management team (GM, FC, IT, owners) for any queries,
concerns and updates.
• Client billing, reconciliation and debt collection.
• Project leader on company marketing campaign
• arrange and attend industry exhibitions and conferences.
• Set up of new department procedures
• Training of new staff in sales and account management departments
• Set up and management of Dubai office branch from scratch to a fully functional, self sufficient
office with relevant staff including sales team.
• conduct initial interviews with potential employees for short list to CEO
• Dictation of all company communication templates to clients.
Shobaik Egypt
Project completion deadline: 4 months
Project details: launch from 'zero' Egypt market focused Group Buying website
Duties: • Create Initial Business plan for presentation to Investors inclusive of preopening start up cost
evaluation, Gantt chart planners detailing timelines and procedures until opening and hand over date.
• Creation of core company documents such as work process flows, sales and pitching documents,
employee and B2B contracts, specific job descriptions for all roles required in company.
• Market research defining target markets, status of Group buying websites and most demanded
deals in Egypt.
• Source and Interview initial start up staff team of 10 inclusive of Marketing Director, General
Manager, Sales Managers and Administration staff.
• Source, fit out and populate company office in Cairo.
• Create company website proposal, source web developer and manage in coordination with developer, E-commerce website creation in terms of flawless function, flow, and design.
• Source graphic designers and manage overall development of company branding inc. name, logo,
design, etc.
• Contact major market players in local news and entertainment field for the purpose of launch
advertising with the aim of reaching the maximum capacity of target market possible.
By the completion of this project within the deadline of 4 months, a fully functional Group buying
website with supporting sales and administration staff/office as desired by the investor was handed over complete with staff, marketing plan, financial plan, sales plan and core company documents such as fool
proof work process flows and sales packs.
Completed for Morgane CEO 2010 -11 during Morgane handover
Project deadline: 6 months
Project details: launch from 'zero' Luxury food import and distribution company targeted at HORECA
market, based out of Egypt and Dubai
• Create Initial Business plan for presentation to Investors inclusive of preopening start up cost
evaluation, Gantt chart planners detailing timelines and procedures until opening and hand over date.
• Coordination with local authority Food control department, economic department and customs
Authorities to devise and implement company opening within all legal bounds of country.
• Creation of core company documents such as sales and pitching documents, Client contracts and proposals.
• Market research defining target markets, status of luxury food items available to HORECA industry in MENA.
• Sourcing all deliverables required for company launch including equipment and storage/transportation needs, marketing and packaging materials
• Travel and involvement in SIAL Paris, Gulf Food show, UK and Australian industry related
events in order to liaise with produce manufacturers to source and negotiate on interested
products ready for import to MENA.
• Source and Interview initial start up staff team
• Source, fit out and populate company offices and flagship retail shops in UAE.
• Create company website proposal, source web developer and manage in coordination with developer, E-commerce website creation in terms of flawless function, flow, and design.
• Contact current known F&B Directors for initial introduction meetings for the purpose of awareness and potential sales agreements
By the completion of this project within the deadline of 6 months a fully functional Company as desired by the investor was handed over complete with staff, marketing plan, financial plan, website, fully stocked warehouses, shops and a generated lead list, where introductory meetings for the company had already been held and interest piqued.
Powerlance United Kingdom Dec 2005 - Dec 2006
Sales Manager
Australian owned and invented unique kitchen gadget products.
Duties: • Set up of company international branch in United Kingdom
• Sourcing distributors nationwide to hand over country divisions
• Training sales staff and distributors on product knowledge and sales tactics
• Money handling - balancing and basic accounting
• Design and set up of stands at homes shows etc
• Development of marketing strategy for products in EU for presentation to company director and approval
• Development of sales plan for approval of company director
• Presentation of sales plan to sales team for implementation.
• SUCCESSFULLY handed over fully functional company branch exceeding sales expectations of 1, 000, 000 units in first year with ongoing national distributors.
Byblos Trading Australia Jan 2005 - Nov 2005
Importer/sales/marketing
Introduction of 3rd energy drink to Australian market M-Max.
Duties: • Source via international market for a marketable new energy drink for Australian market
• negotiate import and purchase terms with international supplier for product and marketing items
• Handle all aspects of shipment logistics including study and execution of all local laws in accordance with food and beverage government authority of Australia to ensure product is
abiding by all laws and terms on import
• Develop and implement marketing strategy for penetration of product to relevant scenes
including liaising and negotiating with local publications, TV shows, sporting events, hotspots and nightclubs.
• Sales by telephone and cold calling to hotspots, nightclubs, cafes, event venues, service stations
etc.
• Promotional work at various venues
• SUCCESSFULLY marketed and sold out product in 4 months, obtaining reputation on the NSW
nightclub scene as the FAVOURITE nightclub energy drink mixer before company was bought out and sold to longer standing energy drink supplier in Australia.
Repcol Australia (Vic and NSW) Apr 2002 - Dec 2004
Debt collections officer to Team Leader
Debt collection Agency, servicing live and bought debts for Australia's largest banks and lending
agencies.
Duties: • Worked in both Victorian and NSW offices onsite, promoted to 2IC of NSW office in 2003
• Contacting debtors in regards to overdue accounts
• Negotiating for repayment or settlement of overdue accounts
• Sending relevant legal documentation and demand letters where appropriate
• Front desk relief
• Skip tracing
• Answering phones
• Dictation of letters
• Handled Esanda accounts only -live- (only chosen employee for such accounts)
• Organizing my teams daily duties
• Reporting to the State Manager
• Reviewing and reporting on my team's progress
• Training
• Supervising my 6 person team for any inquiry of theirs or debtors.
• Handling debtor complaints
EARLY CAREER ACHIEVEMENTS
Sourced, imported, marketed and sold one of Australia's first Energy drinks successfully.
Opened Australia's only saw blade manufacturing company and its corresponding products in the UK
market, sourced local distributors, as well as product sales, handing over to the company a successfully
running branch to maintain.