Carole Abi-Nader

• Developed and implemented a creative engagement tool (interactive graffiti wall design installation)
at a university job fair to stimulate student participation and interaction with the event.
• Engaged over 250+ students through the graffiti wall activation, generating real-time contributions and
feedback during the event.
• Increased booth visibility and foot traffic by approximately 35% by leveraging an interactive physical
digital experience that encouraged curiosity and spontaneous participation.

• Taught and coordinated an alphabetization and numeracy program for Syrian refugee children,
supporting foundational literacy and math skills.
• Monitored and assessed educational and psychological progress of unschooled children aged 6 to 15,
following individualized learning trajectories for approximately plus or minus 80.
• Designed and adapted customized educational materials, including videos and art-based language
learning activities, to increase comprehension and engagement.
• Facilitated a safe and structured learning environment focused on inclusion, emotional support, and
educational continuity.

• Provided on-site humanitarian assistance to victims of the 4th August 2020 Beirut blast, supporting
immediate survival and daily needs including food distribution and basic medical aid.
• Supported emergency relief operations by assisting affected individuals in coordination with volunteer
teams across multiple response sites.
• Collaborated with field teams to clear debris, remove rubble, and contribute to light reconstruction and
recovery efforts in heavily damaged neighborhoods.
• Assisted in maintaining safe working conditions during cleanup operations, helping restore accessibility
to residential and commercial areas.

• Gathered and analyzed audience data from over 1, 000+ user touchpoints to identify key pain points,
behavioral patterns, and opportunity areas for engagement optimization.
• Developed and deployed structured surveys to approximately 300+ respondents, generating actionable
insights into target audience perceptions and expectation.
• Leveraged and interpreted social media analytics across Instagram, TikTok, Facebook, and X,
producing 10+ performance reports and competitive benchmarking analyses.
• Synthesized findings into clear strategic recommendations that improved content direction and
engagement strategy efficiency by approximately 25%.

• Enhanced client briefs by restructuring and refining key insights to formulate impactful communication
strategies aligned with brand objectives and target audience needs.
• Conducted ideation and creative strategy sessions with cross-functional teams to conceptualize seasonal
campaign concepts for Almaza Brewery.
• Developed strategic campaign directions based on market trends and consumer behavior analysis,
contributing to 3+ seasonal campaign concepts.
• Collaborated with creative and marketing teams to translate strategic ideas into actionable campaign
frameworks ready for execution.

• Enhanced client briefs by restructuring and refining key insights to formulate impactful communication
strategies aligned with brand objectives and target audience needs.
• Conducted ideation and creative strategy sessions with cross-functional teams to conceptualize seasonal
campaign concepts for Almaza Brewery.
• Developed strategic campaign directions based on market trends and consumer behavior analysis,
contributing to 3+ seasonal campaign concepts.
• Collaborated with creative and marketing teams to translate strategic ideas into actionable campaign
frameworks ready for execution.