Marketing Manager
Izzat Daouk & Sons
Total years of experience :20 years, 10 Months
Recruit new customers: through continuous marketing activities, BTL & ATL communication, Promotional festivals, creation of an outlet
Retain current customers: Fidelity card program
Set the yearly budget
Deliver the road map of all marketing activities within the agreed on budget
Prepare a marketing calendar
Maintain good relations with suppliers
Working for a Boutique agency is having a great opportunity to be exposed to all kind of tasks and people.
My main duties were:
Coordinate between clients requests and creative department
Manage the media department by meeting media executives on weekly basis, prepare media plans for our customers, get best deals, search for the latest media on the market.
Handle the production department from a simple business card printing to the production of a TVC.
As a fresh graduate i had the chance to:
Create a website
Come up with a quarterly magazine
Sponsor rally of Lebanon
Organize 3 major events
Handle a marketing department that did not exist
French baccalaureate
