Celine Montefusco

Director of E-commerce for 24 self-managed hotels of Orascom Hotels group ( 3 to 5 stars) with 4 employees.
+ Simultaneously managed a large pipeline of projects and opportunities
+ Develop, redesign, maintain and optimize www.hotels.elgouna.com, www.tabaheights.com and alll individual hotels website - including SEO, Google Analytics, PPC campaigns and link building
+ Trained Department staff on all digital content management, pricing, and sales strategy.
+ Select best performing CRS system to integrate Booking engine, Distribute to GDS and Channel Manager
+ Selecting and developing partnership with all important OTA's and third parties
+ Develop and maintain Facebook pages and policies, train Social Media Manager and handle online reputation management.
+ Introduce Hotel specific email shots to increase direct sales and on page conversion
+ Research and integrate online conversion tools (Triptease, Ve Interactive)
+ Participate in rate yielding strategy with Director of Sales and Revenue Manager

Diving Ocean group Marsa Alam - Sharm el Sheikh - Zanzibar
Promoting and selling to Tour Operators and developing new markets, especially France, Germany, Belgium, Italy etc. Increased sales to Tour operators from 10% to 30% of income.
Website management: controlling web ranking in search engine, translation in 4 languages, installing guestbook and online reservation service.

November 2004 to march 2006 : Sales, Reservation and Marketing Manager for Seafari Marsa Alam . ). Developing new website in 4 languages. Contact with tour operators, promotion through diving show and advertising. Supervising accounting and organisation.
March to August 2004 : opening from A to Z of new Seafari DC in Brayka Bay resort, Marsa Alam. General Manager for all the administrative part, setting all procedures, dive trips, hiring staff, promoting and selling to already existing Tour Operators and developing new markets, especially Italy, Germany, Holland, Belgium etc.
June 2002 to March 2004 : Assistant manager and base leader of Seafari Hurghada

Diving center manager and partner.
Responsible of developing sales and promotion in the island of Nosy Be (contract with hotels) and sales to tour Operators in French, Italian, German and South African market.

Launching a new brand of french shoes in European markets, starting with Germany, Switzerland and Austria
Development of sales in these markets from individual shoe stores, chains and mail order catalogues.