Senior Marketing and Brand Projects
flydubai
Total des années d'expérience :15 years, 4 Mois
- Responsibilities: • Strategic planning, management, and implementation of brand projects in alignment with flydubai's brand positioning objectives. • Act as a dedicated brand ambassador, safeguarding the integrity of the brand and enforcing brand guidelines, quality, and consistency across all marketing materials. • Ensure all marketing materials reflect the brand's purpose and are consistent with the brand strategy, both nationally and globally. • Collaborate and maintain strong relationships with internal stakeholders, external partners, and creative agencies to manage brand projects and timelines, all while exceeding expectations. • Collaborate closely with the creative team to ensure timely and budget-conscious delivery. • Expertise in brand positioning and communications management across traditional, digital, and social media channels. • Responsible for managing digital assets and leveraging them to amplify brand presence and engagement. • Oversee environmental office branding and marketing collateral for local and international representatives ensuring consistent brand representation across diverse markets. • Proficient in managing eDMs and delivering impactful social media advertising content to drive brand awareness and engagement.
- Major Projects: Brand transformation and roll-out of the new global brand architecture and visual identity | Dubai Air-show and Gala Dinner | New Brand Launch | Arabian Travel Market | Disney activation | CSR.
- Responsibilities: • Develop engaging omnichannel marketing strategies and captivating events to promote brand awareness, encourage passengers to participate in the brand experience, and develop an emotional attachment that fosters a favorable brand reputation. • Elevate the customer journey by collaborating with renowned stakeholders such as Disney, Dubai Tourism, and OSN to deliver engaging experiences. • Strategize and execute impactful brand promotions and activations to maximize brand visibility and drive engagement, through an immersive brand experience. • Safeguard brand integrity and manage the brand image, experience, and promise. • Successful operational planning, project management, and delivery of world-class national and international events; from concept to completion in the B2B and B2C space, while monitoring quality, ensuring results are delivered on time, within scope, and on budget; adhering to Dubai Airports' brand guidelines. Ensuring the integration of key business messages during branding and on-site activations through the creation of visual designs and user experiences that inform, delight, and entertain. • Oversee logistics and vendor relations, ensuring seamless event operations. • Manage event budgets and forecasts to ensure costs are on track. • Lead relationships with creative agencies, providing clear briefs, overseeing creative development, and ensuring the delivery of high-quality work for brand activations, tactical campaigns, events, and exhibitions. • Collaborate with the communications team to leverage PR opportunities, align messaging with brand purpose and positioning objectives, and maximize brand exposure. • Optimize the Social Media Marketing Funnel, mapping out the customer journey from awareness to adoption and retention stages, developing digital content to spark engagement and customer acquisition across channels. • Manage the digital asset library and the production of marketing collateral, digital templates, promotional videos, and HTML email marketing comms.
- Accomplishments: • Increased Lead Generation by 150% with aggressive offline and online marketing strategies, developing Google SEO/Paid Search strategies, utilizing social media platforms, and sponsoring targeted promotional events • Introduced 3D augmented reality promotional print media initiatives, converting print to digital commerce to generate leads, increase exposure and brand recognition. • Launch of Pegasus airlines in Dubai.
- Responsibilities: • Develop integrated multichannel marketing strategies and digital media campaigns to drive brand awareness and boost revenue growth. • Create comprehensive marketing, communication, and PR programs to elevate the company image and safeguard brand integrity. • Promote a favorable brand reputation. • Develop compelling marketing collateral, corporate communications, and sale support materials aligned with brand values and business objectives. • Drive engaging HTML email marketing campaigns, including E-newsletters, E-flyers, and eDMs, employing best practices for delivery, tracking, and measurement. • Plan and execute comprehensive digital media campaigns with a 360-degree online approach, leveraging compelling content to drive website traffic, generate leads, and optimize conversion rates, and engagement. • Manage social media platforms, corporate website, and analyze data to optimize spend and ROI. • Foster a positive digital reputation through captivating social media campaigns, activations, and engaging content. • Collaborate with digital marketing agencies to develop innovative digital marketing materials and advertisements for ATL and BTL activities. • Utilize Google Analytics for data analysis, optimizing PPC, SEO, Google AdWords, and Display Ads, enhancing customer experience, and maximizing sales, conversions, and repeat purchases. • Plan, organize, and project-manage impactful events that align with marketing strategies and goals. • Collaborate with partner airlines to develop and execute marketing plans, promotional events, and customer communications to achieve set targets. • Forge marketing alliances, joint promotional campaigns, and sponsorship opportunities with trade partners and airline partners (GSAs: General Sales Agents).
- Major Events: Education Without Borders, Festival of Thinkers, IT conferences, Careers Day Exhibitions.
- Accomplishments: Introduced online marketing tools to market events and to improve internal & external communications • Pioneered creative promotional ideas (ex: 3D holographic displays and augmented reality) • Designed and implemented creative marketing campaigns, such as the Student for a Day Project, School visits, Student clubs, generating an increase in leads and 8% increase in Admissions.
- Responsibilities: • Drive the organization's profile and maximize ROI through management, and execution of communication, marketing, and events. • Guide and oversee marketing activities aligned with the strategic plan, ensuring objectives are met. • Plan, organize, and provide a leading role in high-profile national and international events, from inception to realization, delivering comprehensive event proposals, project management, and seamless execution encompassing all facets from logistics and budgets to marketing initiatives and stakeholder engagement. • Collaborate with graphic and web designers, as well as agencies, to ensure the production of high-quality marketing collateral that adheres to brand guidelines and effectively communicates key messages. • Effectively manage marketing and promotional event budgets, negotiating contracts with suppliers and agencies. • Elevate brand and corporate position through impactful community outreach campaigns, strategic partnerships, CSR initiatives, and effective communication of sponsorship opportunities. • Develop and implement a strategic plan to promote academic programs, achieving admission targets and gaining a competitive edge. • Build and lead a high-performing marketing team, fostering talent growth and development, resulting in the promotion of two team members. • Drive digital media initiatives, optimizing corporate, and event websites, implementing SEO strategies, managing PPC campaigns, and leveraging social media platforms to drive web traffic, engage target audiences, and achieve marketing objectives.
Marketing