Trade Marketing Manager
Foodtech Trading LLC, Basics General Trading LLC, Salmon Farms
Total years of experience :19 years, 1 Months
• Manage the Trade Marketing in three companies in two countries UAE - IRAN for 11 Brands Including Signature Snacks, Zayna Dates, Skoops, Virginias, Diet Raddison.
• Focus on developing promotional programs that attract business from wholesalers, distributors and retailers
• Category Management working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects
• Utilizing planogram software to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers
• Identify category plans including range and merchandise proposals
• Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development
• Recommend and develop local market promotions to promote sales
• Provide feedback to management on new product launches or re-launch initiatives
• Flawlessly execute launches to gain maximum distribution
• Proactively communication and build relationships with the global Marketing teams
• Collect and disseminate Best Practice for profitable Trade Marketing activities
• Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets
• Work to develop trade communications - traditional and digital
- Deputy General Manager.
Job Role:
• Help with the developing of the assigned portfolio's trade strategy and channel plans & manage the NPD (New Product Development) initiatives within the Category.
• Ensure on time and quality implementation of the category trade plans by covering trade marketing activation, monitoring the execution and evaluation of plan activities.
• Continuously analyzing the category data and addressing performance issues and recommending solutions while also keeping a close watch on competitor activity and proposing innovating ideas for category activation.
• Preform planned compliance visits to the market all over UAE.
• Preparing and delivering monthly reports of merchandiser’s performance, In-market visibility and availability of brands based on specific criteria’s and market needs.
• Managing a team of 25 multi-national person with strong ability to manage different personalities and attitudes.
• Setting KPI’s through defining, analyzing, solving, implementing and reviewing
• Handle the Merchandising related activities and supervise the implementation of the trade market activities inside the outlets
• Design Planograms based on market feedback and sales and marketing statistics.
• Manage third parties agencies contracted by the company to carry out the company’s trade programs such as sampling activities and market activities.
• Help in building the trade marketing activities yearly calendar.
• Perform training for the field representatives and the merchandisers through presentations and in-store training & direct involvement in recruitment decisions.
• Be the active link between the sales team, marketing dept. and logistics dept.
• Work closely with the retail division manager to monitor the performance of the retail sales team and suggest solutions to increase availability and visibility and revenue.
: Meet and exceed annual sales targets. Originate account plans with the skills to negotiate product / pricing at senior level. Implement marketing plans and build targeted sale and promotional programs for success. Have solid exposure to the local market. Extremely strong communication skills. Handle large accounts and acquire business. Develop and maintain strong customer / partner relationships. Follow up on business leads and referrals. Present and sell the company's products and services to current and potential clients. Developing and implementing strategic consumer marketing plans, working with hypermarkets and stores to maximize brand exposure and increase revenue.
Maintaining and optimizing Nestle products range's to a high professional standard displayed on Mothershelfs, Cross Merchandising Displays, Promotions and Special events Displays to achieve the Target & the Line target for the month/year. Been a strong forward individual Sales Merchandiser who delivered 100% merchandising execution and have built a close relationship with independents and national key account customers besides placing POS Materials and product positioning. Training new Merchandisers.
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