شادي Aboujaoude

-Initially handling the Distribution Division that covers fragrances (Calvin Klein, Cerruti, GFF, Cavali, DSquared2), cosmetics (Bourjois), and FMCG (Revlon). Took over on January 1, 2010 the Beauty Division (L’Occitane and Faces shops)
Key Results:
 Re-structured the Distribution Division
 Worked closely with the Group’s Business Development Division to successfully enlarge the portfolio with new brand acquisitions, through TFWA Exhibition, Chalhoub Group ties...
 Worked closely with the Finance Division on the Distribution Unit P&L and was successful in turning it into a profitable business by end 2010 (from Net Income -14% by end 2009 to Net income +2.5% by end 2010)
 Continuously developing staff in both Divisions to take more responsibility and achieve goals
 Maintained Beauty Retail as the best of the region in terms of KPIs:
o Shop Profit Faces 20.9% (+0.6% vs. 09) highest in the region
o Shop Profit L’Occitane 33.6% (+5% vs. 09) highest in the region
o Avg. Basket Faces +3% vs. 09
o Avg. Basket L’Occitane +5% vs. 09
 Led the project of taking over a new concession for the Beauty Retail Division in BHS at Landmark Mall, which is adding a 5% extra market share to Cosmetics Retail of Chalhoub Group in Qatar

YSL Beauté portfolio includes the following brands: YSL, Boucheron, Van Clief & Arpels, Oscar de la Renta, Stella McCartney, Ermenegildo Zegna, Alexander McQueen.
Bahrain Results:
05vs04 YSL +51% YSL Group +44%
06vs05 YSL +6% YSL Group +6%
07vs06 YSL +21% YSL Group +14%
Qatar Results:
05vs04 YSL +87% YSL Group +124%
06vs05 YSL +55% YSL Group +51%
07vs06 YSL +38% YSL Group +29%
Since YSL follows the Direct Retailing business approach to the market where the brand is present in the Gulf; being stationed in Qatar, my job is to run the whole operation of YSL in both countries:
Recruiting and managing the YSL team of Beauty Consultants present at the retailers’ outlets.
Organizing and implementing all Marketing activities for the group.
Coordinating with retailers for all commercial, operational and marketing issues.
Coordinating with Head Office in Jebel Ali for all matters relating to both markets.

Division acting as agent for Chanel, Givenchy, Elizabeth Arden, Cacharel, Amouage, Sherrer, Nuxe, Talika and Phytomer.
Division acting as retailer for Shiseido and YSL.
Achievement
03 v/s 02 Chanel +25% - Givenchy +18% - E. Arden +29% - Shiseido +28% - Amouage +23%
04 v/s 03 Chanel +31% - Givenchy +11% - E. Arden +45% - Shiseido +33% - Amouage +16%
Recruited, trained and managed Brand BA Supervisors (Chanel, Givenchy and General).
Suggested new products that increased Division turnover by 23% (Sherrer, Nuxe, Talika and Phytomer).
Managed a team of three Merchandisers to make the necessary displays for the Division.
Increased the Division’s wholesale distribution universe from 25 to 35 active shops

Increased sales 69.91% in retail and 25.4% in wholesale. Overall up 34.47%
Organized and implemented the Launch of the “Givenchy Pour Homme” fragrance that was presented in Givenchy International Marketing Meeting as the Best for the same year.
Introduced the B to B distribution channel for Amouage (ex: Al Diwan Al Amiri, Hotels, Banks…).

Attended extensive trainings for the Brands held by the company.
Helped in the execution and planning of all promotional activities of the company Brands.

Participated in the development of the marketing plan for the launch of Red Bull in the Lebanese market.
Trained and controlled the sales force that will implement the above mentioned strategy.
Participated in the introduction of RED BULL energy drink to the HORECA outlets in Lebanon.
Recruited and trained new people to assist in the selling of RED BULL to the HORECA outlets.
Participated in the organization of social, cultural and sport events to assist in the launch of RED BULL.

Created database for schools in the Middle East.
Developed and implemented a promotional strategy for the introduction of Scholastic products in the market.
Organized workshops for teachers in different schools.
Organized book fairs in different schools.
Generated reports on activities and analysis of the results.
Coordinated with New York office and Clients all over the Middle East.
Participated in the negotiation and selling of the Arabic language Copyrights Of Scholastic’s “HELLO READER” collection to the Lebanese Publisher “Dar il Ulum Lilmalayin”.

Created a database for universities in Lebanon.
Opened the higher education book market for Librairie du Liban Publishers, by visiting University Lecturers and promoting several international publishers’ books: Prentice Hall, Addison Wesley, Longman, Cambridge University Press, and ITP.
Organized the set up of two bookshops in universities (NDU, LAU).
Recruited and trained staff for the Higher Education Department.

Coordinated between Liters Plus (gasoline credit card) center and gas stations and banks.
Handled client service tasks.
Trained and supervised seasonal selling groups.
Implemented a new electronic system for using Liters Plus card in the stations and trained the service stations’ employees.
Prepared a five-minute video-ad for the Liters Plus card center.