Chamara Perera

Craft strategies for all Marketing teams, including Digital, Advertising,
Communications etc.
Prepare and manage monthly, quarterly and annual budgets for the Marketing
department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and
marketing efforts (like events, email campaigns, web pages and promotional
material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market
share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and
features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Expert in Key Online Platforms ( Shopee/Lazada/Tiktok Shop)

Business Analysist
• Conducted in-depth analysis of business processes, identifying areas for
improvement and recommending data-driven solutions to enhance operational
efficiency.
• Gathered and documented business requirements through stakeholder
interviews, workshops, and surveys, ensuring alignment with organizational goals.
 Data Analysis and Reporting:
• Analyzed complex data sets to generate actionable insights, supporting
decision-making across various departments.
• Developed and maintained detailed reports and dashboards to track key
performance indicators (KPIs) and business metrics.

Brand Executions
Annual Budget planning
NPD - New Product
Development
Event and Activation

 Credit Division
 Savings Division