CHANDRAKANT JADHAV

• Supporting brands in building and growing their presence across the Middle East and international markets by creating robust distribution networks and enhancing brand visibility in the region from the ground up.
• Overseeing distributor commercials while driving business growth through strategic planning of RTM and GTM strategies, pricing, value chain optimization, and an optimized product mix and channel mix.
• Accountable for the business P&L with timely reporting, ensuring alignment of key KPIs including primary and secondary sales, stock cover, distribution, and A&P spend with established targets.

Role: Reporting to the Group President;
• Spearheading CPD, Pharmacy, Medical Aesthetics, Retail, Wholesale and Export Divisions with P&L responsibility in building professional beauty brands across all trade channels in the Middle East Region.
• Driving innovative sales operation and building strategic brands like Mavala, Kemon, K18, Kevin Murphy, BosleyMD, Thalgo, Goldwell Nashi, Orly, Skeyndor & Wella Professional etc., and own in-house brands across region.
• Responsibilities include - Sales & Distribution, Trade Marketing, Supply chain, Brand Management, Logistics, Commercial Management and stakeholder management role.
• Accountable for sales revenue, profitability, Market share, distribution, pricing, visibility and display metrics to deliver growth ambitions across all customers in multiple trade channels.
• Managed team size of 72+ includes sales team, brand management team with a turnover of $18 Mn is a critical part of the role.
• Responsible for identifying potential distributors & appoint to expand the coverage, brand presence, inventory management & ensure healthy ROI of the distributors all time.
• Lead distributors & key customers Business Agreements/BDAs, align JBPs, negotiate commercial terms and execute counterparts to optimize trade investments.
• Designing & implementing SOPs, annual marketing calendar, brand launch, BTL activity plans, promotions including trade schemes by brand by customer across all countries.
• Accelerate social media campaigns in line with brand guideline, participate in beauty events & exhibitions.
• Focus on emerging markets in Middle East for Wholesale and Export business opportunities.

Role: Reporting to the Sales Director;
• Driving sales and distribution of Consumer goods division business for the region.
• Develop annual Sales Forecast, Budgets, Trade Marketing Activity & execute across the channels as per the business plan.
• Responsible for brands McCain, Shan, Lucky me, MamaSita, K&Ns, Lazah, Ortiz & Farmfresh in house brands covering all channels like Strategic Accounts, Key Accounts & Area Accounts.

Role: Reported to the GGM;
• Driving LOréal CPD (Mass & Makeup) & PPD (Professional Salon) businesses in Oman region. Role has a P&L responsibility for the SBU with a team size of 60+ and turnover of $18 Mn.
• Developing budgets & timelines; by channels, by category & ensure on time execution & monitor ROI.
• Drives Brand Equity, sell-in/Sell-out, Market share (MS), Profitability and Distribution enhancement by focusing sales fundamentals like GTM strategy, MSL Compliance, Pricing, Share Of Shelf (SOS), service levels and Displays across all channels viz., MT, TT, Pharmacies, E-commerce, Fashion Retail, perfumeries, wholesales & Professional Salon channels.
• Conceptualizing & implementing yearly marketing activity plans, brand launch, NPDs, trade schemes, promotions & BTL activities. Highlights:
• Identified business gaps and successfully enhanced the distribution coverage to 350 active doors from 160 base (120% growth)
• Achieved 84% IMS growth in 2020 over 2018 base in a highly challenging environment amidst Pandemic impact (COVID-19) and Business transition year for Business partner in the region.

Division Manager - LOréal CPD (Aug14 - Sept16) Highlights: Role reported to the GGM
• Successfully driven CPD (brands - LOréal Garnier, Maybelline) business with turnover of $16 Mn business for the country with a P&L responsibility, managed a team size of 62 people.
• Successful track record of achieving significant milestones and set a record growth year on year.
• Responsible for sales, trade marketing, inventory management, stake holder management covering all trade channels for the country.
• Accomplished record IMS growth in 2017 with a cumulative growth of 48%.
• Liaise with brand principals on commercial terms, negotiate annual agreements with key retailers & set JBP for full year.
• Focused on GTM strategy, Pricing, Trade investments, marketing activities, execution of primary & secondary sales.

Highlights: Role reported to the COO
• Spearheaded P&L responsibility for the country; managed 5+2 doors successfully with a team of Stores Managers, Beauty Advisors, Sales Associates, Cashier, Buyer & Inventory Controller.
• Responsible for planning and driving retail operations through the implementation retail SOPs across Beautybay stores & Ecommerce; thereby maximized sales & profitability, optimum Inventory Utilizations, increased customer satisfaction & commercial development.
• Managed a turnover of $15 Mn p.a, covered substantial share of the existing market & increased sales turnover by 27%
• Maximize productivity targets (sales per sq. Ft, ATV, Conversion etc) in line with agreed KPIs.

Highlights: Role reported to the Category Head-B&M;
• Planned, forecasted & achieved the sales budgets of FMCG category including Personal Care & Home Care, Processed Food & Beverages for the region.
• Effective vendor management, inventory cover, demand planning to serve 4 Hyper & 124 Supermarkets for the region,
• High fulfillment rates at DCs/Stores in coordination with vendors and central team, managed vendors in terms of Payments, claims & working capital.

Highlights: Role reported to the ASM
• Successfully managed Sales & distribution, Trade Investment, Inventory with 14 Distributors covering MT & TT channels.
• Led effective distributor management & ensured positive ROI all the time.
• Recognized with Trophy for The Best Regional Performer Award in 2006.

Highlights: Role reported to the ASM
• Managed Modern Trade & General Trade business encompassing Food World, Fabmall and Metro Cash & Carry, Big Bazaar for the state and led GT business through 3 Distributors for the rest of Karnataka state.
• Achieved 30% growth in MT & 28% growth in TT over a span of 6 months