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شربل بو أنطون, Marketing Consultant

شربل بو أنطون

Marketing Consultant·Freelance

لبنان

بكالوريوس, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 7 أشهر

Marketing Consultant

أكتوبر 2017 - فبراير 2019

Freelance

الدوحة، قطر

أكتوبر 2017 - فبراير 2019

Marketing and social media consultant
 Implement marketing strategies to my customers
 Prepares a universal budget and marketing annual plan for the Company.
 Implement short, medium and long terms marketing plans
 Generate, edit, publish and share daily content on social media
 Follow up with designers and creating attractive ideas.
 Creating brands, advertising and company image in printing and digitals
 Creating ideas to help and increase the company sales

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Manager

أكتوبر 2016 - أكتوبر 2017

Al Siddiqi Hospitality

الدوحة، قطر

أكتوبر 2016 - أكتوبر 2017

Doha - Qatar (Biella, Lord of The Wings, The Noodle House, Emirgan Sutis, German Doner Kebab, Maysoun)

Marketing Manager
 Implement marketing strategies to our customers
 Prepares a universal budget and marketing annual plan for the Company.
 To monitor the activities of the competition and identify trends in the market so that effective strategies may be developed
 Builds a database of all direct and indirect competitors along with their strengths, weaknesses and market support activities
 Create, planning and apply the marketing strategy of all restaurants
 Coordinates with the operation managers and chef regarding offers, menus, special menus…
 Bargain and finalize barter deals with all suppliers.
 Research and identify most appropriate promotional events to promote programs and organize materials and representation of the company at them.
 Identify the most relevant publications for advertising and manage the media schedule, and media related activities such as interviews pitching, retainer, artwork, write-up and translations.
 Determine & implement the marketing plan for the company, Orchestrates advertising, sales, promotion, personal selling, publicity and special offers
 Generate, edit, publish and share daily content on social media
 Follow up with designers and creating attractive ideas.
 Build and execute social media strategy through competitive research

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing & Events Manager

أكتوبر 2008 - أكتوبر 2016

Eventy Planners

الدوحة، قطر

أكتوبر 2008 - أكتوبر 2016

 Building marketing strategy to our customers.
 Monitoring the activities of the competition and identify trends in the market so that effective strategies may be developed
 Conduct audience and market research as needed; develop strategies based on survey analyses. Provide statistical and demographic information as requested
 Prepares a universal budget and annual plan for the Company.
 Follows up the profitability of the department and analyzes the cost and productivity.
 Follow up with sponsors, customers and exhibitor.
 Liaising with clients and designers to create a brand for the event and organizing/assist the production of tickets, posters, catalogues and sales brochures
 Plans, organizes, coordinates and manages events (Festivals, Conferences, Promotion & Product launches, social events…)
 Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets) Identify, develop, and evaluate marketing strategy.
 Post-event evaluation
 Events management, marketing campaign delivery, social media and media relations
 Research and identify most appropriate promotional events to promote programs and organize materials and representation of the company at them.
 Plan and implement a year-round single tickets sales campaign, including the design and placement of print, broadcast, electronic, and viral advertising, special promotions, and corporate sales. Oversee the work of outside contractors; provide regularly scheduled progress reports
 Sponsor and co-organize joint events with business partners.
 Follow up production of all materials used to support the organization’s public relations events and marketing campaigns, including subscription brochures, print ads, posters, signs, electronic media advertising copy, new media and viral copy, telemarketing scripts, press releases, newsletters, program book, annual report, and special promotions. Ensure the quality, consistency, and accuracy of all communications.
 Identify the most relevant publications for advertising and manage the media schedule, and media related activities such as interviews pitching, retainer, artwork, write-up and translations.
 Determine & implement the marketing plan for the company, Orchestrates advertising, sales, promotion, personal selling, publicity and special offers

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Divisional Sales & MArketing Manager ( FMCG)

أكتوبر 2006 - أكتوبر 2008

Modern Home Group

المنامة، البحرين

أكتوبر 2006 - أكتوبر 2008

 Supervise market surveys and studies to identify new clients and areas
 Market analyses with competitor’s activities including offers, prices, promotions, …
 Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
 Participating in the preparation of promotional materials such as brochures, flyers and posters, showing company major projects and qualifications.
 Monitor customer preferences to determine focus of sales efforts.
 Managing the P&L report for each brand
 Supervise the work of the Sales Representative with respect to the assigned activities.
 Prepare sales reports, plans and strategies in coordination with the CEO.
 Preparing orders, quotations, proforma…
 Review and approve orders with updating on system’s data entry
 Stock counting, costing and profit margin
 Purchasing, following shipment details till ETA date.
 Coordination with logistic department
 Responsibly managing existing projects from a supply & finance perspective
 Determine & implement the marketing plan for new products, Orchestrates advertising, sales, promotion, personal selling, publicity and special offers

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Chief Accountant

يناير 2006 - أكتوبر 2006

Catering Management Services

بيروت، لبنان

يناير 2006 - أكتوبر 2006

 All human resources activities
 Payables & Receivables (Contact with customers … )
 Received quotations, checking prices…
 Makes daily orders
 Controlling of the stores (Sales, Waste, Appearance…)
 Stock, Costing, Purchasing, Reports
 Assist in planning, analysis, and development of financial strategies for the company.
 Monthly Payroll, Bank Reconciliation
 Develop and maintain productive relationships with auditors, bankers, and other financial institutions
 Other Miscellaneous Accounting Responsibilities

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
المحاسبة والتدقيق

Senior Accountant

أكتوبر 2004 - ديسمبر 2005

Sabis International School

بيروت، لبنان

أكتوبر 2004 - ديسمبر 2005

 Contacts with Parents,
 Payables & Receivables (Contact with customers … )
 Students Accounts manager, Books shop Accounting
 Annual Fees, Registration, & Other Activities
 Daily Purchasing, Sales and costing of the cafeteria's food
 Reports
 Other Miscellaneous Accounting Responsibilities

مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي
الدور الوظيفي:
المحاسبة والتدقيق

Chief Accountant

مارس 2004 - أكتوبر 2004

Modern Industrial Products

بيروت، لبنان

مارس 2004 - أكتوبر 2004

 Follow up Salesmen
 Controlling the Sales
 Payables & Receivables (Contact with customers … )
 Double checked of Invoicing
 Monthly Payroll For Over 200 Employees
 Stock, Costing, Purchasing, Reports, Monthly Payroll
 Develop and maintain productive relationships with auditors, bankers, and other financial institutions
 VAT & CNSS
 Other Miscellaneous Accounting Responsibilities
NB: Responsible for 4 Accountants

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
المحاسبة والتدقيق

Senior Accountant

يونيو 2001 - ديسمبر 2003

B- Food

بيروت، لبنان

يونيو 2001 - ديسمبر 2003

 All human resources activities
 Market study, and marketing plans
 Follow up Salesmen & Controlling the Sale
 Payables & Receivables (Contact with customers … )
 Banks & Checks
 Stock, Costing, Purchasing, Reports, Monthly Payroll, VAT & CNSS
 Develop and maintain productive relationships with auditors, bankers, and other financial institutions
 All human resources activities
 Other Miscellaneous Accounting Responsibilities
NB: Responsible for 3 Accountants

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المحاسبة والتدقيق

Auditor

يونيو 1998 - يونيو 2001

Tony Salloum Audit Firm

بيروت، لبنان

يونيو 1998 - يونيو 2001

 Accounting
 Auditing for companies( Hotels, Constructors Co, Industrial Co, F & B Co … )

مجال الشركة:
المحاسبة
الدور الوظيفي:
المحاسبة والتدقيق

التعليم

University of Quebec

يونيو 2003

يونيو 2003

بكالوريوس، Business Administration

لبنان

المعدل التراكمي (نقاط): 3.2 من 4

المعدل التراكمي (نقاط): 3.2 من 4

Skills

Events Organizer
Expert
Events Organizer
Expert
Marketing
Expert
Marketing
Expert
Accounting
Expert
Accounting
Expert
Administration
Expert
Administration
Expert
Sales
Expert
Sales
Expert
Events Organizer
Expert
Events Organizer
Expert
Marketing
Expert
Marketing
Expert
Accounting
Expert
Accounting
Expert
Administration
Expert
Administration
Expert
Sales
Expert
Sales
Expert

اللغات

العربية

متمرّس

الانجليزية

متمرّس

الفرنسية

متمرّس