GENERAL MANAGER
Citi Pack - Enpi Group
مجموع سنوات الخبرة :22 years, 2 أشهر
▪ Took the challenge to make the turnaround in the company after few years of weak performance.
▪ Succeeded in the difficult task to make the company profitable again through different actions:
- P&L management: cost control & margins enhancement
- Negotiating agreements with Suppliers to reduce cost of purchased material
- Restructured the whole operation from procurement to logistics & sales team
- Reinstated a proper sales process and a new sales team structure with market segmentation at
all levels
- Restarted the production unit with in-house repacking of material and Rewinding of all ranges
of Alum Foil, Cling Film & Baking Rolls
- Restarted the sales in retail sector after discontinuation for years
- Negotiated Business agreements with top accounts like ADNH, ELR, EKFC, PJP, COOPS
Acquired by Audeh group in 2015 as part of an expansion plan to create a distribution arm in UAE and GCC markets.
▪ Decision making in all areas related to the investments needed for business development with full
P&L responsibility
▪ Planning and building the whole new organization structure by setting the new positions and the
time frame for recruiting the related staff
▪ Conducting interviews with all the newly recruited team members
▪ Negotiating agreements with Suppliers
▪ Participating in international exhibitions in order to acquire new brands that will enhance the company
growth
▪ Negotiating Key Accounts Business agreements and guiding team members in negotiating the other
accounts
▪ Handling all the aspects of the operation from sales, marketing, logistics, purchasing and accounts
Part of NFPC Group, MPC is a
Developing and monitoring the execution of business strategies and business plans for the UAE region.
▪ Leading B2B sales, retail sales, marketing and administration teams within the UAE region.
▪ Effectively managing P&L aiming towards achieving sales targets in parallel with financial objectives.
▪ Conducting critical negotiations with the clients and suppliers while identifying optimal opportunities.
▪ Effectively building and managing mutually beneficial distributor relationships.
Managing the sales operation locally and internationally covering UAE and all the export markets
▪ Developing new markets and new customers in currently covered markets
▪ Developing new products based on market and customer needs
▪ P&L responsibility
▪ Negotiating international trade deals with customers and suppliers
▪ Restructuring the local sales team to improve efficiency and ensure the achievement of growth objectives
Administered an integrated range of tactical sales and marketing methodologies and operations in alignment with
the overall goals and objectives of the company.
Managed branding and marketing of a wide range of consumer products across a portfolio of four product lines.
▪ Developed and implemented action plans to achieve strategic objectives, planned annual sales forecasts in relation
to product category, area and salesman and suggested recommendations on pricing, promotions and product
modifications in line with competitor activity and consumer needs.
▪ Monitored and guided sales teams, delivered product presentations and devised training programs for multi-ethnic
sales staff as well as recruited, trained and managed lady promoters and merchandisers teams.
▪ Budgeted and supervised promotional and marketing ventures including advertising campaigns, exhibitions,
conferences and receptions to ensure product visibility and clear brand communication. Created various
promotional programs based on cultural sensitivities.
▪ Achieved spectacular growth for three consecutive years in Kuwait; translated in higher market share and increased
profits.
▪ Motivated product development and formulated marketing strategy to bring about substantial penetration and
expansion of market share. Assisted in launching new product lines.
Nurtured existing and potential client relationships while proposing viable solutions on dealing with sales and service
complaints; liaised with major corporate clients to provide specific solutions.
▪ Developed existing products while launching new products in line with market needs.
▪ Assisted in product development, packaging improvement and product positioning.
▪ Designed and implemented various promotional programs aimed at communicating key product features to end
consumers.
EARLIER CAREER
Initiated career as a
in