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تم إلغاء حظر المستخدم بنجاح
Charbel El Hindi, GENERAL MANAGER

Charbel El Hindi

GENERAL MANAGER·Citi Pack - Enpi Group

الإمارات العربية المتحدة

ماجستير,

الخبرة العملية

مجموع سنوات الخبرة: 24 سنوات, 3 أشهر

GENERAL MANAGER

أكتوبر 2020 - حتى الآن

Citi Pack - Enpi Group

دبي، الإمارات العربية المتحدة

أكتوبر 2020 - حتى الآن

▪ Took the challenge to make the turnaround in the company after few years of weak performance.

▪ Succeeded in the difficult task to make the company profitable again through different actions:
- P&L management: cost control & margins enhancement
- Negotiating agreements with Suppliers to reduce cost of purchased material
- Restructured the whole operation from procurement to logistics & sales team
- Reinstated a proper sales process and a new sales team structure with market segmentation at
all levels
- Restarted the production unit with in-house repacking of material and Rewinding of all ranges
of Alum Foil, Cling Film & Baking Rolls
- Restarted the sales in retail sector after discontinuation for years
- Negotiated Business agreements with top accounts like ADNH, ELR, EKFC, PJP, COOPS
مجال الشركة:
1361
الدور الوظيفي:
الإدارة

GENERAL MANAGER

يناير 2016 - يوليو 2020

Cubita Trading LLC

الإمارات العربية المتحدة

يناير 2016 - يوليو 2020

Acquired by Audeh group in 2015 as part of an expansion plan to create a distribution arm in UAE and GCC markets.

▪ Decision making in all areas related to the investments needed for business development with full
P&L responsibility
▪ Planning and building the whole new organization structure by setting the new positions and the
time frame for recruiting the related staff
▪ Conducting interviews with all the newly recruited team members
▪ Negotiating agreements with Suppliers
▪ Participating in international exhibitions in order to acquire new brands that will enhance the company
growth
▪ Negotiating Key Accounts Business agreements and guiding team members in negotiating the other
accounts
▪ Handling all the aspects of the operation from sales, marketing, logistics, purchasing and accounts
مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
الإدارة

leader

أكتوبر 2013 - ديسمبر 2015

Modern Plastic Company

أكتوبر 2013 - ديسمبر 2015

Part of NFPC Group, MPC is a
مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
خدمة العملاء ومركز الإتصال

Country Manager

ديسمبر 2010 - سبتمبر 2013

الإمارات العربية المتحدة

ديسمبر 2010 - سبتمبر 2013

Developing and monitoring the execution of business strategies and business plans for the UAE region.
▪ Leading B2B sales, retail sales, marketing and administration teams within the UAE region.
▪ Effectively managing P&L aiming towards achieving sales targets in parallel with financial objectives.
▪ Conducting critical negotiations with the clients and suppliers while identifying optimal opportunities.
▪ Effectively building and managing mutually beneficial distributor relationships.
الدور الوظيفي:
الإدارة

REGIONAL SALES MANAGER

يناير 2002 - سبتمبر 2013

Napco Consumer Products Company

الكويت

يناير 2002 - سبتمبر 2013

Managing the sales operation locally and internationally covering UAE and all the export markets
▪ Developing new markets and new customers in currently covered markets
▪ Developing new products based on market and customer needs
▪ P&L responsibility
▪ Negotiating international trade deals with customers and suppliers
▪ Restructuring the local sales team to improve efficiency and ensure the achievement of growth objectives
مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
المبيعات

Sales and Marketing Manager

نوفمبر 2007 - نوفمبر 2010

الإمارات العربية المتحدة

نوفمبر 2007 - نوفمبر 2010

Administered an integrated range of tactical sales and marketing methodologies and operations in alignment with
the overall goals and objectives of the company.
الدور الوظيفي:
المبيعات

Unit Head

يناير 2005 - أكتوبر 2007

الكويت

يناير 2005 - أكتوبر 2007

Managed branding and marketing of a wide range of consumer products across a portfolio of four product lines.
▪ Developed and implemented action plans to achieve strategic objectives, planned annual sales forecasts in relation
to product category, area and salesman and suggested recommendations on pricing, promotions and product
modifications in line with competitor activity and consumer needs.
▪ Monitored and guided sales teams, delivered product presentations and devised training programs for multi-ethnic
sales staff as well as recruited, trained and managed lady promoters and merchandisers teams.
▪ Budgeted and supervised promotional and marketing ventures including advertising campaigns, exhibitions,
conferences and receptions to ensure product visibility and clear brand communication. Created various
promotional programs based on cultural sensitivities.
▪ Achieved spectacular growth for three consecutive years in Kuwait; translated in higher market share and increased
profits.
▪ Motivated product development and formulated marketing strategy to bring about substantial penetration and
expansion of market share. Assisted in launching new product lines.
الدور الوظيفي:
الإدارة

Marketing Product Specialist

يناير 2002 - ديسمبر 2004

KSA

الإمارات العربية المتحدة

يناير 2002 - ديسمبر 2004

Nurtured existing and potential client relationships while proposing viable solutions on dealing with sales and service
complaints; liaised with major corporate clients to provide specific solutions.
▪ Developed existing products while launching new products in line with market needs.
▪ Assisted in product development, packaging improvement and product positioning.
▪ Designed and implemented various promotional programs aimed at communicating key product features to end
consumers.
EARLIER CAREER
Initiated career as a
مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Notre Dame University

يوليو 2000

يوليو 2000

ماجستير،

لبنان

Lebanese University

يوليو 1997

يوليو 1997

ماجستير، Economics

لبنان

in

Skills

Managing High Performance Teams
Expert
Managing High Performance Teams
Expert
Sales Targets
Expert
Sales Targets
Expert
Plan Execution
Expert
Plan Execution
Expert
Financial Responsibility
Expert
Financial Responsibility
Expert
Managing Processes
Expert
Managing Processes
Expert
MARKETING
Expert
MARKETING
Expert
PACKAGING
Expert
PACKAGING
Expert
SALES
Expert
SALES
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
DECISION MAKING
Expert
DECISION MAKING
Expert
EXHIBITIONS
Expert
EXHIBITIONS
Expert
FRAMING
Expert
FRAMING
Expert
INVESTMENTS
Expert
INVESTMENTS
Expert
LOGISTICS
Expert
LOGISTICS
Expert
NEGOTIATION
Expert
NEGOTIATION
Expert
Managing High Performance Teams
Expert
Managing High Performance Teams
Expert
Sales Targets
Expert
Sales Targets
Expert
Plan Execution
Expert
Plan Execution
Expert
Financial Responsibility
Expert
Financial Responsibility
Expert
Managing Processes
Expert
Managing Processes
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متمرّس

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