Charley Ashton Court, Project Facilitator

Charley Ashton Court

Project Facilitator

HME Events

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Dance Studies
Experience
5 years, 8 Months

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Work Experience

Total years of experience :5 years, 8 Months

Project Facilitator at HME Events
  • United Arab Emirates - Dubai
  • October 2014 to December 2014

- 6 week project support for execution team of 2 live events: Formula 1 Etihad Airways Abu Dhabi Grand Prix, Aldar Academies National Day Celebration with 1000 performing children
- Main support to Client Manager in developing new initiatives for client programs and campaigns.
- Identified new business opportunities and develop key relationships
- Assembled idea presentations, writing creative content for client pitches and tenders
- Supported creative team
- Key to achieving client target; #AbuDhabiGP as the number 1 trending topic in the world over the Formula 1 weekend
- Written 8 tenders in 4 weeks of which 4 have been successful and 4 are pending

Clients include: Ferrari World, Yas Marina Circuit, Mubadala, Masdar, Aldar

Communications & Marketing Manager at REMAR
  • United Arab Emirates - Dubai
  • June 2014 to October 2014

- Developed overall Marketing and Communications strategy - ATL, TTL & BTL Marketing & Advertising
- Implemented internal Communications procedures and facilitated inter-departmental and external Communications
- Established annual Marketing and Communication budget with quarterly monitoring and progress
- Managed, developed and implemented media strategy, including media planning and buying
- Developed, implemented and managed company brand and products through all aspects of the marketing mix
- Managed development, distribution and maintenance of all print and electronic collateral - including content writing
- Supervised creative department, including traffic and pipeline management

Operations and Marketing Executive at Kids' Theatre Works!
  • United Arab Emirates - Dubai
  • August 2012 to June 2014

- Independently originate, plan and execute projects designed to accomplish business and operational objectives of the company
- Define project objectives and requirements to structure project or activity
- Align project tactics with strategy
- Manage Production and events from start to finish
- Sales, customer service and support both with colleagues and customers
- Prioritizing of tasks and traffic management of all incoming and outgoing work across all departments
- Managing all marketing and digital communications on a daily basis
- Manage the production and distribution of all marketing material
- Web management
- Course content creator, proof reading and editing - writing newsletters, communication to customers
- Liaise with designers, vendors and suppliers
- Manage Photo galleries
- Health and safety checks
- Providing reports and analysis on performance, risk and quality
- Administration
- Scheduling of events and programs
- Create and update calendars for all departments
- Scheduling and contracting with venues

Assistant Centre Manager & International Relations Coordinator (Contractual) at Summer Boarding Courses LTD
  • United Kingdom
  • June 2008 to August 2011

◆Assistant Centre Manager of the private, residential ‘Norman Court International Summer School’. Accredited by the British Council
◆ Artistic director with the school activity syllabus
◆ Planning and implementation of company policies & procedures
◆ Internal and external health and safety
◆ Project development and management including seasonal theatre productions / all operational and some creative aspects
◆ Course schedules & programme development
◆ Designing and implementing a specialised Dance curriculum for four international schools
◆ Staff management/ training / development
◆ Cognitive and physical development through creativity, movement and association with stimulus
◆ Leading and providing dance / dramatics workshops
◆ Parent liaison and communication
◆ School administration
◆ Responsible for over 180 International children
◆ Responsible for the host school
◆ Internal and external health and safety
◆ Behavioral management
◆ Child development
◆ Risk assessments
◆ Residence matron and welfare monitor of
female students
◆ Leading UK excursions in various locations
◆ Child and staff liaison officer

Copywriter at Insignia Brands, Communication & PR Agency
  • United Arab Emirates - Dubai
  • October 2010 to February 2011

◆ Expert in brand development and creative support
◆ Campaigns - from brainstorming concepts/ ideas, to pitching and production
◆ Web content writing, B2B & B2C magazines, brochures, flyers, print ads

Clients include;Jumeirah Group, Burj Al Arab, Madinat Jumeirah, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray, Jumeirah Dhevanafushi & Vitavelli Maldives. Fairmont Hotels and resorts Palm Jumeirah & Bab al Bahr, The Armani Hotel, Dnata Travel & MMI Travel.

Education

Bachelor's degree, Dance Studies
  • at Roehampton University
  • July 2009

Specialising in Anthropology, teaching, choreography, technique and performance, dance culture, history, dance anatomy and nutrition. ◆ Teaching in the community, attained the highest grade on the course to date (2009). Covering all aspects of teaching dance (curriculum and community) for a variety of ages, including elders, adults, children and infants. ◆ Application of anthropological tools to analyze culture and society through movement. ◆ Dissertation‘Dance, The aging body and mind’ was used to support a conference to GPs and Dementia specialists to encourage dance and activity for Elders. Presented by Anne Carty at Age Concern, Southampton. ◆ Chair movement and creative project - UK In Southampton, Chair movement and creative tasks. ◆ Dance classes for elders - UK Assisting, shadowing, participating and observing dance classes for elders with Anne Dickie, (Elders dance specialist and Maturity Dance Company founder and choreographer/ performer). Mentored in dance activity for elders. ◆ Age Concern - UK. Dementia training with Age Concern Wandsworth.

Diploma,
  • at Itchen College
  • June 2006

◆ A Level: Dance, English literature and performance studies ◆ As Level: Critical thinking ◆ NVQ: level 1 and 2, Spanish

High school or equivalent,
  • at The Sholing Technology College
  • June 2003

10 A - C GCSE’s: English language, English Literature, French, PE, Religious Studies, Food Technology, Art, Music, Maths and Science

Specialties & Skills

Production Planning
Social Media Marketing
Logistics Planning
Operations Management
Marketing Operations