Business Development and Marketing Manager
nexquare
مجموع سنوات الخبرة :23 years, 6 أشهر
nexquare is a data management and analytics company that provides software to the regional Education sector, from governments to colleges and schools. My role has been aimed at increasing revenue growth, surpassing financial targets and promoting the company. I lead the overall strategic business development and marketing planning, client acquisition, definition of new business models, and forecasting and analysis of business performance to ensure alignment with sales engagement, marketing, learning, product and business objectives. I also manage opportunities on a regional level via expertise in lead sourcing, client acquisition, cold-calling, product demonstrations, proposal writing, maximising industry functions, events, conferences and negotiations skills.
Highlights:
• Designed corporate identity including logo, brochure, business cards and new corporate website.
• Pivotal role in an 18-month project of signing 220 schools in 10 countries with a contract value of $750k.
• Increased enquiries by 1000% and web exposure by creating and delivering digital corporate strategies.
• Set up and modified CRM tool to understand sales performance, product impact and sales successes.
• Designed, developed and delivered new strategy, starter pack, marketing materials and account plan templates for the Reseller Partner Program.
• Thought Leader internally and externally for the organisation’s unique approach to excel in the education sector.
• Constant analysis of regional market size and segmentation to determine highest success rates, then analyse competitive activity and dynamics against local, regional and international offerings to ensure competitive prices and brand impact.
• Created a wide range of new business initiatives such as go-to-market strategy for every product to scale impact and reach, print and digital marketing strategies, high-level brand guidelines, forecasting targets and sales incentives.
Through my exhibited strengths in client acquisition, lead sourcing/follow-ups, marketing, cold-calling, identifying potential clients and writing strong solution proposals, I oversaw business development activities across Middle East and Africa regions to drive profitability and brand impact. I developed WCBS’s 1st Middle East business plan and sales strategy which successfully increased profitability.
Highlights:
• Identified and capitalised on opportunities to increase sales via new services, distribution channels and campaigns.
• Conducted site visits in both assigned regions aimed at strengthening portfolio and relations with existing clients; presenting new products and services, facilitating sales/user seminars, upselling and expanding overall portfolio.
• Representative at industry functions, events and conferences to elevate brand impact and to acquire new leads.
• Collaborated closely with marketing and technical teams to ensure regional plans, implementations and campaigns were being successfully delivered; monitored delivery successes to understand and identify improvement areas.
• Contributed to backend activities such as weekly progress reports, data entry, CRM updates and forecasting.
During the term of this role, I ensured smooth and profitable operations through swift ownership over employee schedules, workflow, managing daily client communications, social media management, and introducing improvements via strategic plan delivery. I designed, implemented and managed key promotional marketing and networking activities for all stores; ensuring customisation of plans to fulfil demographic, location, community, customer behaviour and monitored trends.
Highlights:
• Built and delivered a complex operational strategy for over 50 stores to aid an early exit strategy for QUICKSHOP’s founders.
• Created customer service policies, procedures, standards to elevate quality and productivity levels.
• Monitored and managed a team of 6 customer support and operational staff to ensure a smooth customer experience
• Designed store staff and management training on new systems, delivered city-wide across Dubai.
• Conducted visits to other stores for inspections, and to provide support on achieving compliance and standards.
• Maintained and continuously customised CRM system via ZOHO to ensure undisrupted and accurate functions.
As a General Manager, I held a pivotal role in elevating business standing through successful development and delivery of detailed short-term business plans, investment opportunities and funding proposals in collaboration with investors, partners and legal.
I utilised my analytical strengths to conduct research, feasibility studies, safety assessments, risk assessments and environmental impact studies to further understand the organisation’s output, sustainability and mitigation possibilities.
Over the course of my employment at Regus, I led a team of 5 across daily operations with a focus on driving achievement of sales targets and KPIs while delegating tasks, monitoring performance, and leading by example via delivery of excellent customer service and retention.
Highlights:
• Introduced large volume of new business and increased profit for Regus via local marketing initiatives and broker engagement.
• Essential role in designing marketing initiatives, managing client portfolio and building strong customer relationships.
Beginning employment as a Sales Executive, I was quickly promoted to a Business Development, Sales & Operations Manager for my excellent performance and ability to exceed assigned targets. I was the Business Development Champion with expertise exhibited via pipeline generation, developing innovative sales solutions, delivering media account pitches, negotiating contracts, finalising deals and strengthening client relations.
Highlights:
• Turned the company profitable by leading revenue growth from AED150k to AED2m in 4 years.
• Designed, implemented and managed early-stage digital marketing / PPC strategies and web-development projects for clients
• Designed and implemented new marketing strategies to penetrate into new market channels and acquire clients.
• Elevated brand awareness and reputation across markets through effective utilisation of sales and marketing tools.
• Contributed to the development of new processes, enhancement and validation of existing processes aimed at promoting revenue growth, improving work procedures, increasing productivity and overall employee morale.
• Oversaw operations via management of budget allocation, employee schedules, task delegation, workflow, business planning, performance evaluations, HR aspects, reviewing contracts, regularly assessing/analysing collected data.
Reporting to the Partners;
• Assisted in the overall sales and marketing strategy through the development of on-line and print marketing communications, press releases, generating sales and marketing reports, maintaining client database, networking and relationship building.
• Worked closely with consulting subject matter experts to support leads generation process, presentations to prospective and/or existing clients and development of proposals.
• Answered incoming calls for arranging collections, tracking shipments, trouble-shooting and information requests.
• Also responsible for dealing with any walk-in customers.
• Logged enquiries and resolutions on a database.
Pass achieved
7 GCSE's in English, English Literature, Business Studies, French, Mathematics, History and Science.