![Charlie Sukljian, Product Designer/Consultant [CONTRACT]](http://secure.b8cdn.com/images/uploads/user_photos/18/21164618_20220504083240.jpg)
Product Designer/Consultant [CONTRACT]
Verity
Total years of experience :6 years, 11 Months
• Collaborating closely with co-founders and the team to shape the product's vision and design strategy.
• Conducting research to inform design decisions within budget and time constraints.
• Evaluating screens by identifying usability issues based on UX design principles and methodologies to improve overall experience. • Designing user flows and wireframes, applying interaction design improvements, followed by detailed interface designs.
• Creating interactive prototypes including micro-animations to effectively communicate design intent and user interactions.
• Leading weekly alignment meetings with the team to gather feedback and ensure design consistency.
• CLIENTS: TAMARA.CO - ABJJAD - TPL MAPS - MAKESY.
• Led discovery meetings and workshops to grasp client business needs, goals, and product vision.
• Managed task assignments for junior designers while working with them and providing them with guidance and feedback. • Ensured timely delivery of deliverables by continuously reviewing the team's work and helping out where needed.
• Provided the UX researcher with steps and guidance to better gather valuable information and carry out user interviews.
• Designed wireframes, journeys, and user flows using findings provided by the UX researcher.
• Conducted weekly review meetings with clients to align design concepts with their business goals and capabilities.
• Relayed feedback and modification requests from clients to internal team members.
• Performed final reviews of all deliverables to ensure accuracy and completeness before the final hand-off.
• CLIENTS: QUEEN RANIA AWARD - QARAR - BANK AL AFKAR - CAREEM - RONOCK - TANIA WATER - SAMA - KAYAN - ELAMS.
• Conducted audits and heuristic evaluations of client products, identifying and assessing issues based on their severity, and providing
valuable insights for improved user experiences.
• Crafted journey maps, flows, and sitemaps, serving as a reference throughout the design process, to ensure a user-centric approach.
• Collaborated with clients to create well-defined personas, enabling a deeper understanding of current and potential user types.
• Leveraged competitor research to conduct comprehensive competitor analyses, effectively highlighting strong features and formulating
strategies for differentiation and improvement.
• Produced wireframes, setting the entire flow and screens, and collaborating closely with clients for confirmation.
• Conducted and moderated usability tests, gathering valuable feedback, and validating design choices to enhance user satisfaction.
• Created style guides and design systems on both Sketch and Figma, facilitating seamless collaboration among team members and
enabling streamlined design processes as well as creating interactive prototypes.
• Designed UI screens for both web and mobile platforms by utilizing created components for efficiency and consistency.
• Collaborated closely with the co-founders during the critical early stages of shaping the product, defining and aligning business objectives with the envisioned product's positioning, ensuring a strong foundation.
• Demonstrated a keen understanding of business and user needs, providing valuable insights and recommending features, ideas, and solutions that harmoniously addressed both aspects, enhancing the product's value proposition.
• Assumed a pivotal role in product planning and launching, advised on building an MVP and strategically mapping out the first release.
• Employed a user-centric approach to design, crafting sitemaps and flows that optimized the product's functionality and experience.
• Aligned business objectives with a keen creative vision, producing visually captivating and consistent assets across various customer touch-points, amplifying brand impact, and engagement.
• Collaborated closely with the founders and CMO, contributing to the ongoing refinement and evolution of the brand's visual aesthetics, ensuring a seamless representation of the brand identity.
• Defined UX/UI requirements, collaborating with the team to implement user-centric design elements that elevated the user experience and interface.
• Identified and addressed issues on web and mobile platforms, optimizing UI elements for a polished and user-friendly final product.
• Drove promotional efforts and visibility by creating eye-catching materials, increasing brand awareness and dialogue.
• CLIENTS: NEW ORLEANS TOURISM and MARKETING CORP. - OREO - YOUTUBE RED - MINI COOPER - LEAN CUISINE - RITZ.
• Collaborated closely with the senior art director, senior copywriter, and design team in project planning and strategy sessions, actively
contributing to aligning project requirements with business objectives.
• Conducted research to extract valuable insights into the brand and design challenges, facilitating the generation of culturally relevant
and impactful ideas in conjunction with the design team.
• Demonstrated creativity and innovation by conceptualizing, mocking up ideas, and preparing compelling presentations for review by
senior designers and stakeholders.
• Assumed a key role in the execution phase, taking approved concepts to completion with a sharp focus on delivering polished, high-
quality designs that met or exceeded project expectations.
• Oversaw end-to-end creation and production of compelling marketing content, both for online and offline channels, ensuring brand consistency.
• Collaborated with cross-functional teams, including designers, product marketing, sales, and external influencers, to execute targeted campaigns, resulting in a significant increase in customer reach and brand awareness.
• Strategically curated and managed engaging content that effectively channeled the target audience to SEAT's social media platforms, driving higher engagement and follower growth.
• Implemented strategies to capture and nurture potential customers from social media traffic, employing effective calls-to-action, landing pages, and lead-generation content.
• Analyzed valuable insights into customer conversion, and continuously optimized marketing tactics to boost customer acquisition and retention rates, ultimately contributing to revenue growth.