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Charmelle Magill, Regional Marketing Manager - Africa Middle East Pakistan

Charmelle Magill

Regional Marketing Manager - Africa Middle East Pakistan·Chevron

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 28 years, 5 months

Regional Marketing Manager - Africa Middle East Pakistan

July 2010 - Present

Chevron

Dubai, United Arab Emirates

July 2010 - Present

 Lead strategic development of Channels & Brands for the Region
 Manage & develop marketing team - 7 direct reports in 4 countries
 Member of Regional Leadership Team - P&L Accountability
 Member of Global Packaging Council
 Member of Global Extended Leadership Team
 Accountable for ROI on marketing investment - $10MM
 Accountable for Advertising Compliance Process within the region
 Regional S&OP Member
 Regional Pricing Committee Member
 Accountable for Regional Product Life Cycle Management
Company industry:
Oil & Gas
Job role:
Marketing and PR

Regional Channel Manager – Europe, Africa & Middle East

January 2009 - June 2010

Chevron

South Africa

January 2009 - June 2010

 Development of Regional Sector Strategies
 Development of Regional Marketing Plans/Tactics
 Create and maintain long range Channel Strategies
 Primary contact point between Regional BU & Global Sector & Channel Teams
 Regionalization/adaptation of Global Campaigns
 Regional Budget Management - $6MM
 Influence Management of 7 Marketing Managers across the region, including Functional mentorship & coaching
 Development of Marketing Work Processes & Systems for the region
 Manage Advertising Compliance Process within the region
 Monitor & track country ROI performance
 Regional U&A development & analysis
 Regional Brand Custodian
 Regional S&OP Steward
 Regional Product Life Cycle Management
Company industry:
Oil & Gas
Job role:
Marketing and PR

Marketing Manager - South Central Africa

February 2007 - December 2008

Chevron

South Africa

February 2007 - December 2008

 Development & management of annual marketing calendar & budget
 Adaptation & execution of regional campaigns
 Managing A&SP suppliers (briefing agencies etc.)
 Managing creative approvals with legal, technology, regional & global
 Internal Communication
 Promotional Demand Forecasting
 Key participant in S&OP process
 Management & reconciliation of in-country A&SP budget
 Development of product introduction business cases
 Manage product/sku profitability
 P&L Accountability
 PLC Management - 400 SKU’s
 ROI reporting
Company industry:
Oil & Gas
Job role:
Marketing and PR

Marketing Manager - Yoghurt & Desserts

May 2006 - February 2007

Parmalat

South Africa

May 2006 - February 2007

 Development of Category Plans & Strategic Development
 Management of Category P&L’s
 Management and development of 2 Brand Managers
 Budgets and Forecasts
 Category Innovation
 New Product Development & Project Management
 Promotional Analysis
Company industry:
FMCG
Job role:
Marketing and PR

Senior Product Manager

August 2004 - May 2006

Pfizer Consumer Healthcare

South Africa

August 2004 - May 2006

 Development of Brand Plans & Longer term Strategies
 Management of Brand/Category P&L’s
 Management and development of Brand Manager
 Budgets and Forecasts
 Management of A&P Budgets
 New product development
 Liaising with Sales Management
 Liaising with Regulatory Affairs
 Liaising with Supply Chain Management
 Liaising with Manufacturing
 Managing & Briefing Suppliers (Agencies, Research Houses etc.)
 Analyzing market share data (IMS & AC Nielsen)
 Promotional Plans
 Promotional Analysis
Company industry:
FMCG
Job role:
Marketing and PR

Product Manager

June 2003 - July 2004

Pfizer Consumer Healthcare

South Africa

June 2003 - July 2004

 Development of Brand Plans & Longer term Strategies
 Management of Brand P&L’s
 Budgets and Forecasts
 Management of A&P Budgets
 New product development
 Liaising with Sales Management
 Liaising with Regulatory Affairs
 Liaising with Supply Chain Management
 Liaising with Manufacturing
 Managing & Briefing Suppliers (Agencies, Research Houses etc.)
 Analyzing market share data (IMS & AC Nielsen)
 Promotional Plans
 Promotional Analysis
Company industry:
FMCG
Job role:
Purchasing and Procurement

Account Director - Contractor

April 2003 - June 2003

JWT

South Africa

April 2003 - June 2003

Managed a diverse portfolio of clients including: Shell, Pfizer Consumer Healthcare & Touchline Media
Company industry:
Advertising
Job role:
Marketing and PR

Brand Manager

April 2002 - April 2003

E-Commerce Marketing

South Africa

April 2002 - April 2003

Managed online marketing for global e-commerce company based in CT. Including management of the marketing team and customer service centre.
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Account Manager

February 2000 - March 2002

The Jupiter Drawing Room

South Africa

February 2000 - March 2002

Managed a diverse group of clients including South Africa's largest Internet Service Provider: M-Web & M-Web Business Solutions. In addition to South Africa's largest music retailer: Musica & Compact Disc Wherehouse. These clients were both through-the-line clients that won a significant amount of creative awards whilst I was the account supervisor.
Company industry:
Advertising
Job role:
Marketing and PR

Project Manager/Client Liaison

March 1999 - February 2000

Radarboy New Media

South Africa

March 1999 - February 2000

Project Management
New Business Development
Client Liaison
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Customer Service Consultant

January 1998 - February 1999

m3 Capital

South Africa

January 1998 - February 1999

Largely administrative position
Company industry:
Financial Services
Job role:
Customer Service and Call Center

Education

Cape Peninsula University of Technology

December 1997

December 1997

Bachelor's degree, Marketing

United Arab Emirates

Skills

Customer Service
Expert
Customer Service
Expert
Analysis
Expert
Analysis
Expert
Product Development
Expert
Product Development
Expert
Project Management
Expert
Project Management
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
MS Office Suite
Expert
MS Office Suite
Expert
Management
Expert
Management
Expert
Project Management
Expert
Project Management
Expert
New Product Development
Expert
New Product Development
Expert
Customer Service
Expert
Customer Service
Expert
Analysis
Expert
Analysis
Expert
Product Development
Expert
Product Development
Expert

Languages

English
Expert
Afrikaans
Intermediate