Regional Marketing Manager - Africa Middle East Pakistan
Chevron
Total years of experience :26 years, 4 Months
Lead strategic development of Channels & Brands for the Region
Manage & develop marketing team - 7 direct reports in 4 countries
Member of Regional Leadership Team - P&L Accountability
Member of Global Packaging Council
Member of Global Extended Leadership Team
Accountable for ROI on marketing investment - $10MM
Accountable for Advertising Compliance Process within the region
Regional S&OP Member
Regional Pricing Committee Member
Accountable for Regional Product Life Cycle Management
Development of Regional Sector Strategies
Development of Regional Marketing Plans/Tactics
Create and maintain long range Channel Strategies
Primary contact point between Regional BU & Global Sector & Channel Teams
Regionalization/adaptation of Global Campaigns
Regional Budget Management - $6MM
Influence Management of 7 Marketing Managers across the region, including Functional mentorship & coaching
Development of Marketing Work Processes & Systems for the region
Manage Advertising Compliance Process within the region
Monitor & track country ROI performance
Regional U&A development & analysis
Regional Brand Custodian
Regional S&OP Steward
Regional Product Life Cycle Management
Development & management of annual marketing calendar & budget
Adaptation & execution of regional campaigns
Managing A&SP suppliers (briefing agencies etc.)
Managing creative approvals with legal, technology, regional & global
Internal Communication
Promotional Demand Forecasting
Key participant in S&OP process
Management & reconciliation of in-country A&SP budget
Development of product introduction business cases
Manage product/sku profitability
P&L Accountability
PLC Management - 400 SKU’s
ROI reporting
Development of Category Plans & Strategic Development
Management of Category P&L’s
Management and development of 2 Brand Managers
Budgets and Forecasts
Category Innovation
New Product Development & Project Management
Promotional Analysis
Development of Brand Plans & Longer term Strategies
Management of Brand/Category P&L’s
Management and development of Brand Manager
Budgets and Forecasts
Management of A&P Budgets
New product development
Liaising with Sales Management
Liaising with Regulatory Affairs
Liaising with Supply Chain Management
Liaising with Manufacturing
Managing & Briefing Suppliers (Agencies, Research Houses etc.)
Analyzing market share data (IMS & AC Nielsen)
Promotional Plans
Promotional Analysis
Development of Brand Plans & Longer term Strategies
Management of Brand P&L’s
Budgets and Forecasts
Management of A&P Budgets
New product development
Liaising with Sales Management
Liaising with Regulatory Affairs
Liaising with Supply Chain Management
Liaising with Manufacturing
Managing & Briefing Suppliers (Agencies, Research Houses etc.)
Analyzing market share data (IMS & AC Nielsen)
Promotional Plans
Promotional Analysis
Managed a diverse portfolio of clients including: Shell, Pfizer Consumer Healthcare & Touchline Media
Managed online marketing for global e-commerce company based in CT. Including management of the marketing team and customer service centre.
Managed a diverse group of clients including South Africa's largest Internet Service Provider: M-Web & M-Web Business Solutions. In addition to South Africa's largest music retailer: Musica & Compact Disc Wherehouse. These clients were both through-the-line clients that won a significant amount of creative awards whilst I was the account supervisor.
Project Management
New Business Development
Client Liaison
Largely administrative position
