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Charne Shehab, Social Media Manager & Group Coach

Charne Shehab

Social Media Manager & Group Coach·30 Minute Hit

United Arab Emirates

Higher diploma, digital marketing and AI

Work experience

Total years of experience: 11 years, 6 months

Social Media Manager & Group Coach

January 2024 - Present

30 Minute Hit

Dubai, United Arab Emirates

January 2024 - Present

Developed and executed content strategy that increased Instagram reach by 45% in 4
months.
Designed and produced engaging short-form videos and reels aligned with brand tone.
Executed branded campaigns (#TransformationTuesday and #SelfCareSunday) to
strengthen community engagement.
Analyzed campaign data via Meta Insights and adjusted strategy to optimize retention.
Created and managed LinkedIn content to enhance brand visibility and professional
positioning.
Collaborated with HQ on global alignment, in-studio branding, and activations.
Managed email campaigns via Mailchimp for retention and event promotion.
Company industry:
Other Healthcare Services
Job role:
Marketing and PR

Freelance Business Development Executive

April 2025 - May 2025

True North Marketing

Dubai, United Arab Emirates

April 2025 - May 2025

Conducted LinkedIn outreach and lead generation to identify potential brand collaborations.
Researched emerging AI tools and automation platforms to streamline content creation and
client management.
Wrote a LinkedIn article on AI and marketing to enhance brand visibility and thought
leadership.
Collaborated with the founder to align marketing research with business growth objectives.
Company industry:
Marketing
Job role:
Marketing and PR

Head Buyer & Marketing Assistant

January 2022 - January 2023

Best Clothing and Gifts

Johannesburg, South Africa

January 2022 - January 2023

Supported social content production, product photo styling, and branded merchandise
marketing.
Designed promotional materials and assisted with digital and offline campaign rollout.
Volunteered on the companys social committee — led event planning, photography, and
flyer design for corporate functions.
Coordinated vendor communication, production timelines, and campaign readiness.
Company industry:
Fashion & Apparel
Job role:
Purchasing and Procurement

Social Media Coordinator (Volunteer)

January 2020 - December 2022

Church Community Group

Johannesburg, South Africa

January 2020 - December 2022

Designed and managed social media content, including quotes, promotional visuals, and
livestreams.
Hosted weekly Instagram Live sessions with community members and church leaders to
discuss mental health, relationships, and well-being.
Strengthened online engagement and provided consistent, uplifting communication during
COVID-19 restrictions.
Company industry:
Marketing
Job role:
Marketing and PR

Luxury Brand Experience – Client Relations & Visual Merchandising

January 2014 - January 2020

Various Brands,

Johannesburg, South Africa

January 2014 - January 2020

Ensured brand guidelines were upheld through in-store visual displays, seasonal
promotions, and VIP experiences
Maintained luxury brand standards and executed internal product launches and in-store
activations
Supported styling, personalized consultations, and visual storytelling across fashion
collections
Collaborated on retail marketing efforts, including window display takeovers and store
visuals
Company industry:
Fashion Design
Job role:
Sales

Education

Learners point academy

May 2025

May 2025

Higher diploma, digital marketing and AI

United Arab Emirates

GPA (rating): Excellent

GPA (rating): Excellent

Digital Marketing Essentials Content Marketing Mastery Social Media Marketing Core Concepts In-depth Study of Search Engine Optimization (SEO) Google Ads: Mastering Paid Search (PPC) Display and Video Advertising Techniques Components of Email Marketing Website Optimization & Its Crucial Elements Google Analytics in Detail Mastering Digital Marketing
View attachment

Skills

Content Planning
Expert
Content Planning
Expert
Content Creation
Expert
Content Creation
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Social Media
Expert
Social Media
Expert
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CANVA SOFTWARE
Intermediate
CANVA SOFTWARE
Intermediate
COMMUNITY DEVELOPMENT
Intermediate
COMMUNITY DEVELOPMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
FACEBOOK
Intermediate
FACEBOOK
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
SOCIAL MEDIA MARKETING
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
CANVA SOFTWARE
Intermediate
CANVA SOFTWARE
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
VIDEO EDITING SOFTWARE
Intermediate
VIDEO EDITING SOFTWARE
Intermediate

Languages

Afrikaans

Native Speaker

English

Native Speaker

Training and Certifications

Certifications
FirstAidLevel1&2–Certified,2022
Coaching
Personal Training and Nutrition
Digital Marketing and AI
FirstAidLevel1&2–Certified,2022 REPSCertified–SouthAfrica&UAE
Life Coaching
Personal Training and Nutrition
Complete Digital Marketing and AI

Hobbies and interests

Social Media Trends