chetty goutham

• Managed and maintained company websites using WordPress, ensuring content accuracy, performance
optimization and regular updates.
• Developed & executed digital marketing campaigns to increase brand awareness, website traffic and lead
generation.
• Handled and managed social media platforms including LinkedIn, Instagram, Facebook, TikTok, Pinterest, X and
YouTube.
• Created engaging marketing creatives, promotional materials, brochures, catalogs and business documents
using Canva.
• Managed Meta Business Suite for content scheduling, audience engagement and performance analysis.
• Conducted keyword research, competitor analysis and on-page SEO optimization to support digital marketing
objectives.
• Designed and updated company profiles, product catalogs, presentations and marketing collateral for sales and
business development activities.
• Monitored website performance using Google Analytics and Search Console generating reports and actionable
insights.
• Coordinated with sales, procurement and management teams to align marketing activities with business goals.
• Managed company listings, business profiles and online brand presence across multiple digital channels.
• Assisted in procurement operations, including supplier communication, quotation management and
documentation support.
• Provided IT support for software, systems and digital tools used across the organization.

• Develop and execute digital marketing campaigns across various channels, including search engines, social
media, email, and display ads.
• Monitored and optimized SEO strategies (on-page and off-page), including keyword research, backlink
building, and content optimization to enhance organic search rankings.
• Created and scheduled content for various platforms using Canva and scheduling tools, aligning with brand
messaging and campaign goals.
• Collaborated with cross-functional teams and external vendors to ensure consistent execution of digital
initiatives and campaign performance audits.
• Manage and optimize SEO strategies to improve organic search rankings and drive traffic to the website.
• Create, implement, and monitor social media strategies on platforms such as Facebook, Instagram, LinkedIn,
Twitter, etc.
• Develop and distribute email marketing campaigns to nurture leads and build customer engagement.
• Analyze and report on campaign performance, providing insights and recommendations for improvements.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Work closely with the content team to create engaging content that supports SEO and overall marketing
goals.
• Collaborate with other departments (sales, design, product) to ensure marketing strategies align with
business objectives.
• Use analytics tools (Google Analytics, social media analytics, etc.) to track performance and ROl of campaigns.
• Continuously optimize marketing campaigns for maximum performance and efficiency