Christian Keith Larroza

Manage all aspects of corporate sales and marketing initiatives in Dubai and Abu Dhabi. Coaching and leading the team. Provide realistic sales target to sales.
Assist in defining target areas and potential customers per representative. Develop new market avenue to offer our products and services. Resolving issues pertaining to products and collections. Implement new product launch.

Supervised and assisted the sales team of Dubai and Northern Emirates. Responsible for growth of business in corporate market segment as per organizational objectives. Assisted line manager in the development of short and long-term sales projections. Coordinated with line manager to plan, organize, and put sales campaigns, programs in action. Provided daily local market intelligence to the line manager. Supported collection team to secure client payment as per credit agreements.

Managed Dubai territory in both corporate and retail segment. Introduced new product in corporate and modern trade. Compiled and reveiwed progress reports to determine sales potential. Supervises a team of merchandisers in Dubai. Conducted constant visits to clients assuring their satisfaction level is reached on whatever inquiry they may have. Responsible for accurate completion and submission of all client related documents prior to recommendation for credit agreements. Performed all duties with integrity and work within the confines of company policies and procedures.

Collects, shortlists and finalize database to identify prospects in a given territory

Develops new business for the company through web, telesales and direct marketing

Coordinates activities to pre sales team in preparation for product demonstration to key accounts

Prepares corporate presentation to promote products and services to prospects

Provides valuable and current information for planning to understand market trend and conveys information to sales and marketing team to come up with effective sales plan

Negotiates and closes high level contracts

Prepares status reports on sales activity, follow-ups, closing, and targets

Summary of Duties and Responsibilities

• Managed customer retention through a thorough customer needs analysis via inbound and outbound calls
• Enforced procedural guidelines, approved offers and incentives whilst maintaining and/or exceeding acceptable save rate percentage
• Build long-term relationship with current customers as evidenced by strong customer portfolio and significant history
• Engineered effective marketing and sales plan which resulted in considerable market pull through direct promotion and advertising
• Designed potent presentation sales materials based on leads and customer history
• Supervised sales and marketing team geared towards extensive market penetration
• Reaching monthly, quarterly and annual target