Visual Merchandiser Manager
Home Centre - Landmark Group
مجموع سنوات الخبرة :15 years, 8 أشهر
Responsible for effective implementation of the brand visual strategy within retail stores in the territory. Developing new ideas, processes to continuously evolve of the brand visual implementations and keeping Home Center ahead of the competition both visually and commercially.
Territory Visual Merchandising Planning
• Ensure consistency across all Visual merchandising plans within the territory
• Support the Concept VM head with annual time line/ critical path planning for new season set up and brand update activity
• Collate and document feedback from stores for new ideas for product presentation and visual implementation
• Work closely with the marketing team in delivering a consistent brand image within the territory
• Obtain approvals from Concept for any design/art work done locally/independently for Panels, Backlit, Leaflets, and Signs etc
• Manage and plan for the Non-Trading Items for the respective territory in consultation with Concept VM Head
• Ensure that Non -Trading Items are ordered within the allocated budget and not misused
• Prepare and send a monthly detailed report on Non Trading Items orderings to the Concept VM, if orders are placed locally/independently
• Conduct planning to ensure stores are frequently visited and monitored to maintain visual merchandising standards
• Conduct surveys/ monitor competitors and understand the latest trends in visual display
Instore Visual Merchandising Execution
• Ensure accurate execution of visual merchandising standards and guidelines
• Co-ordinate and guide stores on VM implementation based on store formats - large, small and medium
• Develop a communication network across stores to ensure any adhoc brand merchandising updates requested by head office are communicated to stores
• Manage and guide in-store merchandisers to meet all visual/retailing merchandising goals
• Ensure concept window and décor rollout is as per concept VM guidelines
• Ensure all store elements and housekeeping is done in line with the VM guidelines
• Ensure all stores are aware of brand, windows and mannequin updates
• Ensure all stores collate evidence of implementation
• Plan store visits in line with the needs of the business ensuring new stores, company projects and trials and new season set ups are all given sufficient time
• Document store visit feedback and a clear improvement plan for all stores
• Develop and train the In store visual merchandising team on merchandising standards, interior design, space planning and store layout and other visual merchandising techniques.
• Train instore visual merchandising team to maintain a uniform look & feel and standardization across stores
Team Leader - Visual Merchandiser - (Promoted)
Visual Merchandiser Coordinator - (Promoted)
Visual Merchandiser - (Started)
Home Center Landmark Group of Companies (Dubai, U.A.E.)
Deputy Store Manager
Home Center Landmark Group of Companies (Dubai, U.A.E.)
Responsible and directs the day-to-day operations of the store. Develop strategies to improve customer service, drive store sales, increase profitability and create store policies and marketing programs that will increase sales and grow the existing customer base. Maintain high store standards and conditions and foster a positive environment.
Key Accountabilities:
Process
• Implements all store processes and Scores satisfactorily in Compliance Checks & Audits.
• Complies with Safety and Security norms and meets local legal requirements.
• Works with the Concept Teams in maintaining Concept merchandising guidelines.
• Complies with all ORPOS / SIM / System Compliances.
Financials
• Proactively works with the store teams to achieve and exceed the Store Sales targets.
• Analyses Business Reports to drive key actions for self and the store teams.
• Aims to maximize the Average Transaction Value, Unit per Transaction and conversion.
• Responsible for minimizing Shrinkage, works on Stock Loss Action Plan.
• Manages Controllable costs / expenses effectively.
People
• Responsible for managing performance for store staff by setting KPIs and tracking it periodically.
• Coaches and gives development feedback to store teams, provides training support.
• Creates a second line that is prepared to take up succession roles.
• Delivers Company Code of Conduct and People Processes.
Customer
• Lead by example and makes sure he and the store teams deliver excellent Customer service.
• Attends to customer queries and complaints and prioritizes escalations keeping in mind - Customer Comes First.
• Continues to expand the Loyalty Customer base.
• Responsible in 4 Fashionable Ladies Apparel Brands such as:
• Camaiue (France) Pimkie (France)
• Xanaka (France) Veromoda (Lebanon)
• Responsible and Assign in Eastern Region Territory of Saudi Arabia (Dammam-Al Khobar Region). Total stores handled is 14.
• Direct reporting and giving feedback to the Brand Managers of each brand and Visual Merchandiser Manager.
• Conducting research, lifestyle concepts and applicable fashion trends, as well as store and/or regional attributes
• Forecasting eventual and seasonal trends, analyzing constant market shifts and creating distinct and artistic visual displays.
• Responsible for window display and maximizing the space and layout of the store
• Sourcing materials and display elements, such as lighting, props and accessories especially window.
• Installing and dismantling displays, using available space to the best advantage
• Dressing mannequins and making use of creative lighting for window displays
• Preparing for promotional events and dismantling displays at the end of promotional periods
• Assist in Planning and preparing work schedules and assignments of employees to specific duties.
• Assists and supervises employees engaged in sales work, taking of inventories, reconciling cash with sales receipts, keeping operating records and preparing a record of transactions or performs work of subordinates, as needed.
• Ensures compliance of employees with established security, sales, and record keeping procedures and practices.
• Orders merchandise or prepares requisitions to replenish merchandise on hand.
• Ensure all reports, such as purchase, inventory on sales, are accurate and timely.
• Monitor and maintain proper store cleanliness, appearance and maintenance as per company guidelines.
• Ensure all store employees are trained properly.
• Coordinates sales promotion activities and prepares, or directs workers preparing, merchandise displays and advertising copy.
• Maintain a customer service oriented operation.
• Perform all shift duties as required.
• Able to perform daily duties of Store Manager in his absence